static nature of ticketing in sports for nearly a century

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1 Sta$c Nature of Sports Ticke$ng

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The insane pace of innovation we have seen in the last century has not really affected the ticketing in sports. Ninety years ago, sports fans entered the stadium with a paper ticket and this experience has continued till date. Ticketing needs disruption. Fans are more mobile than ever, more social than ever and more fickle than ever.

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Page 1: Static Nature of Ticketing In Sports For Nearly a Century

1 Sta$c  Nature  of  Sports  Ticke$ng  

Page 2: Static Nature of Ticketing In Sports For Nearly a Century

2

1925  

Page 3: Static Nature of Ticketing In Sports For Nearly a Century

3

World  Popula$on  2  Billion  “ ”

Page 4: Static Nature of Ticketing In Sports For Nearly a Century

4

NY  Giants  founded  w/  $500  “ ”

Page 5: Static Nature of Ticketing In Sports For Nearly a Century

5 This  was  your  car  

“ ”

Page 6: Static Nature of Ticketing In Sports For Nearly a Century

6 This  was  your  train  

“ ”

Page 7: Static Nature of Ticketing In Sports For Nearly a Century

7 This  was  your  aircraE  

“ ”

Page 8: Static Nature of Ticketing In Sports For Nearly a Century

8 This  was  your  radio  

“ ”

Page 9: Static Nature of Ticketing In Sports For Nearly a Century

9 This  was  your  TV  

“ ”

Page 10: Static Nature of Ticketing In Sports For Nearly a Century

10 This  was  your  phone  

“ ”

Page 11: Static Nature of Ticketing In Sports For Nearly a Century

11 These  were  your  fans  

“ ”

Page 12: Static Nature of Ticketing In Sports For Nearly a Century

12 This  was  your  sports  $cket  

“ ”

Page 13: Static Nature of Ticketing In Sports For Nearly a Century

13

2013  

Page 14: Static Nature of Ticketing In Sports For Nearly a Century

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World  Popula$on  ~7  Billion  “ ”

Page 15: Static Nature of Ticketing In Sports For Nearly a Century

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NY  Giants  worth  over  $1.2  billion  “ ”

Page 16: Static Nature of Ticketing In Sports For Nearly a Century

16 This  is  your  car  

“ ”

Page 17: Static Nature of Ticketing In Sports For Nearly a Century

17 This  is  your  train  

“ ”

Page 18: Static Nature of Ticketing In Sports For Nearly a Century

18 This  is  your  aircraE  

“ ”

Page 19: Static Nature of Ticketing In Sports For Nearly a Century

19 This  is  your  radio,  TV,  phone  

“ ”

Page 20: Static Nature of Ticketing In Sports For Nearly a Century

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Tickets  sold  annually  in  college  sports  

120M+    “ ”

Page 21: Static Nature of Ticketing In Sports For Nearly a Century

21 These  are  your  fans  

“ ”

Page 22: Static Nature of Ticketing In Sports For Nearly a Century

22 They  are  more  mobile  than  ever  

“ ”

Page 23: Static Nature of Ticketing In Sports For Nearly a Century

23 They  are  more  social  than  ever  

“ ”

Page 24: Static Nature of Ticketing In Sports For Nearly a Century

24 But  sports  $cket  is  s$ll  the  same  

“ ”

Page 25: Static Nature of Ticketing In Sports For Nearly a Century

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Ticke$ng  Needs  Reimagining!!!  Fan  Engagement  is  a  Strategic  Priority!!!