stats realtors need to know
DESCRIPTION
The clue to successful real estate marketing. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/1.jpg)
11 Statistics Every REALTOR®
Needs To Know
![Page 2: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/2.jpg)
On average, agents spend $100-$500 per month on online
advertising and $100-$500 per month on print advertising.
Placester, 2014
![Page 3: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/3.jpg)
17% of agents employ a marketing assistant.
Placester, 2014
![Page 4: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/4.jpg)
Agents lose 20% of their clients annually due to
attrition.
The most common reason is that the agent failed to
stay in touch.
OutboundEngine, 2014
![Page 5: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/5.jpg)
It costs 6-7 times more to acquire a new customer
than retain an existing one.
Linkedin, 2013
![Page 6: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/6.jpg)
82% of real estate sales are the results
of agent contacts through previous clients, referrals,
friends, family and personal contacts.
Brian Buffini, 2015
![Page 7: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/7.jpg)
Email is 40x better at acquiring new customers than Facebook or Twitter.
McKinsey & Company, 2014
![Page 8: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/8.jpg)
25% of Agents generate more than 50% of their business
from repeat clients.
Brian Buffini, 2015
![Page 9: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/9.jpg)
42% of buyers were referred to their Realtor through
a friend, neighbor, or relative.
NAR, 2014
![Page 10: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/10.jpg)
Over half of Gen Y & Gen X buyers used a mobile device
during their home search.
31% of Gen Y and 26% of Gen X found the home they ultimately purchased via a mobile device.
NAR, 2015
![Page 11: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/11.jpg)
60% of buyers Googled their real estate agent.
Properties Online, Inc., 2014
![Page 12: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/12.jpg)
77% of sellers expect a response from their
agent within 30 minutes.
Only 24% of agents meet their expectations.
Properties Online, Inc., 2014
![Page 13: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/13.jpg)
Did these stats shed some light on your business? It’s time to leverage a real estate CRM that can help you overcome some of the most common challenges that face Realtors today.With IXACT Contact real estate CRM you will:• Stay in touch with relevant, automated emails including Drip Email Marketing and a
Monthly e-Newsletter.• Generate more referrals by building meaningful relationships with clients and
prospects.• Get organized by managing all of your contacts, transactions, documents, and
appointments in one consolidated place. • Secure client loyalty with keep in touch features like Birthday reminders and
lead nurturing.
Start your 5 WEEK FREE TRIAL now
at www.ixactcontact.com
![Page 14: Stats Realtors Need to Know](https://reader036.vdocuments.net/reader036/viewer/2022062516/568129bf550346895d8c9674/html5/thumbnails/14.jpg)
Sources:Images courtesy of bplanet at FreeDigitalPhotos.nethttps://placester.com/real-estate-marketing-academy/real-estate-advertising-budget/ http://www.outboundengine.com/blog/3-ways-to-fail-at-marketing-for-real-estate-agents-infographic/ https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-thttp://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emailshttp://propertiesonline.com/Reports/annual-real-estate-trends-report.pdfhttp://www.realtor.org/topics/profile-of-home-buyers-and-sellershttp://issuu.com/plande/docs/bbrealestatereport_us_2014