STAY AHEAD OF COMPETITORS: CRM SOLUTIONS FOR REAL ESTATE PROFESSIONALS

With the rising competition in real estate business, agents and other

professionals find it increasingly difficult to attract new clients. Today the

buyers have an array of choices before them, while making their

investment decisions.

But for the real estate professionals, there are plenty of challenges. The

main challenge lies in intensive targeting through campaigns. Then they

have to execute sustainable follow-ups to create a strong network of

prospects and transform this pool into loyal customers.

In order to meet all the requirements, a majority of industry professionals

are searching for CRM service. Now, why CRM software has become

so important for Real Estate industry? Let’s check out its benefits.

Customer Segmentation

Customer Relationship Management software helps in effective

segmentation of the market. Proper segmentation allows real estate

professionals to focus and cater to the particular preferences and needs

of each segment.

Prolific campaign can also be carried out by targeting the certain groups.

It also helps to enable all-inclusive method in planning and budgeting.

Lead Management

It also helps to leverage lead management in Real Estate business. It

accumulates leads and customer enquiries from various channels on a

cloud-enabled database. You can get real time status updates through a

convenient online lead management tool.

Effective Networking

Communication has always been very important for businesses. CRM

software provides you with multiple tools and features required for

effective communication management. Hence, it helps to strengthen the

client network and allows structured sales process.

Effective networking includes two major factors-

Long sales cycle management

Immediate response management

These two elements are strongly related with customer communication.

It becomes crucial that these interactions are tracked, analyzed, and

followed up effectively. Some quick statistics can demonstrate the

importance of a long sales cycle management process.

From 1981 to 2014, the top source for buyers and sellers finding realtors

has been from referrals.

25% of agents generate more than 50% of their business from repeat

clients.

88% of buyers would use their agent again or refer them to others.

42% of buyers were referred to their realtor through a friend, neighbour

or relative.

84% of sellers would use their agent again or refer them to others.

Now you know the significance of referrals and client network in

generating long sales cycle. CRM helps achieve a streamlined process

for easy maintenance of client data, including contact details and other

documents. So, you can manage your existing network effortlessly and

generate new prospects.

When it comes to immediate response management, it becomes more

difficult to deal with it. Though 74% of sellers use social media, but it’s

not possible to keep checking the notifications all the time. However,

over 88% of buyers expect a response from the realtor within an hour.

Real Estate CRM

includes a customizable auto-response feature that enables you to

provide prompt responses to contacts.

You might be thinking that auto-responses are so impersonal. Clients

prefer customized responses from the realtors. CRM software facilitates

you to reply to all the queries through the application.

Document Management

Real Estate is elaborate and complex. A CRM software makes

document handling easy, leveraging management of all kinds of

important data.

The CRM ecosystem helps centralize vital documents and closing

processes. Sales agents can create contracts and other documents for

each transaction without difficulties. The most intense benefits are seen

for companies working on multiple property sites.

In a Nutshell

Real Estate industry is the touch point for billions of customers on a daily

basis. This particular industry necessitates the need for managing a

large variety of customers with diverse requirements. Therefore, it is

essential that CRM solutions be incorporated in the business process of

the Real Estate industry.

Besides, equipped with all these benefits and features, CRM is user

friendly as well. Handling CRM system can be as easy as using online

facility of a bank account. It is intuitive and self-explanatory too.

Would you like to know more about a Real Estate CRM that can take

your business to the next level? Get Kapture CRM, an effective tool to

create a better platform to manage your business. Check out our free

Sales CRM trial here. For more information call +91 7899887755 or

send your enquiry at sales@kapturecrm.com.

Reference: http://www.kapturecrm.com/blog/