Staying on Top of Your Game:

The Role of Social Media in Professional

& Business Development

Ernie Humphrey, CTP

CEO, 360 Thought Leadership Consulting

OUR AGENDA

The Components of a Best in Class Online Brand

Building & Managing Your Online Brand

Leveraging Social Media to Drive Professional Development

Leveraging Social Media to Drive Business Development

THE HUMOR: YES WE CAN HAVE FUN

Top 5 Signs You Need a Social Media Knowledge Upgrade

5. You think Twitter is the latest cartoon craze

4. You keep searching for Facebook on Amazon.com

3. You think LinkedIn is a fashion accessory

2. You think blogging is the consequence of eating too much

1. You are studying up on bird calls to upgrade your “tweets”

YOUR ONLINE BRAND: OWN IT

Google search yourself to understand your current online brand.

Assess it

Do not let your social and business world’s collide

Don’t Damage It

LinkedIn can serve as a solid foundation in building your online brand. People go here first to “check you out” as a professional.

Build the Foundation

A vehicle to maintain brand momentum that is not time intensive

Momentum Thought Leadership

Design your own vehicle to promote your professional value and commitment to professional development.

Professional Affiliations

Establish & leverage affiliations that convey thought leadership

YOUR ONLINE BRAND: ASSESSMENT

Is there anything negative about you in cyberspace? If so, how can you “deal with it”?

Damage Control

Is there anything out there you can optimize and leverage?

Identify Opportunities

What would you like to see when you do a search on your name?

What is Missing?

Google Your Name

in Quotes (“ “)

YOUR ONLINE BRAND: RESPECT IT

Do not let how you use your Facebook damage your brand

Damage Control

When your personal life collides inadvertently with your professional world bad things happen

Separation of Worlds

Leveraging Facebook

Connect on Facebook and then transfer the business side of a relationship to LinkedIn

FRIEND OR FOE ?

YOUR ONLINE BRAND: BUILD IT

Build a Complete Profile Deliver a Compelling Profile Title Convey Thought Leadership- Twitter account, Blog Posts, Personal Website, etc. Communicate “how you do it” as well as what you have done Highlight Your Soft Skills RECOMMENDATIONS Matter and Communicate a Strong Endorsement Leverage, but do not solely rely on SKILLS & EXPERIENCE endorsements

Your Profile = Your Professional Value Proposition

YOUR ONLINE BRAND: BUILD IT

Build out Your LinkedIn Connections Display accomplishments that convey your commitment to professional development- PUBLICATIONS, CERTIFICATIONS, PUBLIC SPEAKING ENGAGEMENTS Join LinkedIn Groups Relevant to Your Function & Industry Follow Companies that Show Your Commitment to your Company Highlight Involvement with Professional Associations

Your Profile = Your Professional Value Proposition

YOUR ONLINE BRAND: BUILD IT

Design a Compelling Profile Build out Your Follower Base Target Thought Leaders & Companies Follow Those you Want to Follow-You Learn from Those with the Most Followers Short & Sweet Tweets Get to know and love the hashtag (#) Tweet Frequently, but Tweet Relevant Content Tweet on the Right Day & Time in Real-Time Respond to Tweets

Where those of Few Words Soar to the Clouds

YOUR ONLINE BRAND: BUILD IT

Design a Compelling WordPress Profile Blog to Convey Thought Leadership Blog on Timely & Relevant Topics Blog with Frequency Market your Blog Distribute your Blog (Other Social Media Channels, Associations, Online Publications) Have Fun with It

Develop & Brand a Blog

YOUR ONLINE BRAND: BUILD IT

Speak at Events Contribute Articles & Blogs Attend & Work at Events Serve on Committees Serve on Advisory Boards Exploit as Networking Channels Be Aggressive & Have Fun Elevate Your Professional Brand

Get Involved with Professional Organizations

YOUR ONLINE BRAND: LEVERAGE IT

Growing & Managing Your Professional Network

A Strong Online Brand & Social Media Channel Engagement Drives Organic Network Development An Active Brand Delivers Opportunities to Build the Connections You Need Online Brand Channels Present Opportunities to Strengthen and Develop Deeper Connections Allows you to Elevate Your Professional Development (Often for Free)

YOUR ONLINE BRAND: SHOW IT LOVE

Do not let you hard work depreciate in value

Value Your Investment

If you lessen your commitment

you could lose your standing

relative to your peers

Don’t get left behind

Manage Your Investment

Just like your 401K the value of your brand online brand needs to grow, and the allocation of your time across development channels is like the allocation of money across asset classes.

NICE IN THEORY: WHO HAS THE TIME ?

Once Developed Many Online Branding Channels are Organically Driven You can Outsource– Business Colleagues, Consultants, College Interns Managing your Brand Effectively becomes Easier Over Time- You will Get More Efficient Make the Time- The Cost of Not Staying on Top of Your Games in Today’s World

SOCIAL MEDIA: THE BIZ DEV CHANNEL

Identify the Industries you Want to Target Identify the Companies you Want as Customers Identify & Engage the Professionals at Target Companies who Control the Relevant Spend The Keys to the Candy Store

The Company Search Feature Joining LinkedIn Groups focused on Your Target Industries, Customers, and Decision Makers Engage LinkedIn Group Leaders & Active Members

A Low Cost Channel to Drive Business Growth

SOCIAL MEDIA: THE BIZ DEV CHANNEL

Identify Companies you Want as Customers Follow the Companies you Want as Customers Follow & Engage the Professionals at Target Companies who Control the Relevant Spend Inspire Target Companies and their Decision Makers to Follow You or Your Company Identify Online Groups and Associations where your Prospects Play

A Low Cost Channel for Competitive Intelligence

ASSOCIATIONS: A BIZ DEV CHANNEL

Identify Associations that Serve Your Customers Target Events and Conferences that Serve the Decision Makers you Want to Know Speak at Educational Programs as a Thought Leader Serve on Committees & Advisory Boards Discover Business Development without being “Salesy”

A Cost-Effective Channel to Drive Growth

CLOSING THOUGHTS: YOUR ROI

Your Online Brand is the Key to Career Success in Today’s World

Actively Assess it- - Respect it- Don’t let Professional and Personal Worlds Collide Build it- Leverage it Show it Love – Do Not Neglect it You DO Have the Time to Own it!

Social Media Offers Great Biz Dev Opportunities

LinkedIn – Company Search and Groups Offer the Keys to the Candy Store Twitter- A Competitive Intelligence Gold Mine

Ernie Humphrey, CTP

CEO, 360 Thought Leadership Consulting

http://www.360thoughtleadership.com

Ernie@360thoughtleadership.com

http://www.linkedin.com/in/erniehumphrey

http://erniehumphrey.wordpress.com/

THANK YOU!!