step into social media liw 2009

Sue AnstissLIW, September 2009

Step into Social Media

First newspaper published

TV and radio launched 20091752 19161930’s

First newspaper published

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21916 1930’

s2009

TVRadio

The old communication model

was a monologue.

3000The average person is exposed to

advertising messages/day

The new communication model

is a dialogue.

What is social media?

People using tools(like blogs and video)

& sites (like Facebook and Flickr)

to share content and have conversations

online.

Whyshould

we care

BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE

ACTIVITY – AHEAD OF PERSONAL EMAIL

Nielsen, Global Faces & Networked Places, 2009

But how do we get

started?

1. Listen

2. Engage

Hint: Share some stuff.

Immerse yourself in the conversations.

(any or all of the above are a good place to start!)

3. Relinquishcontrol

www.skittles.com

4. Give generously

5. Be honest

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

The conversations are powered by…

(…just to name a few)

13 HOURS

Picture from www.pujoproductions.net

The amount of video uploaded to YouTube every minute.

100,000,000 The number of YouTube videos viewed per day

412.3 YEARS

Photo by www.redbubble.com

The length of time it would take to view every YouTube video

http://www.redbubble.com/

83% have watched video clips

57% have

joined a social network

Over 47 million members

In over 200 countries around the world

A new member joins LinkedIn approximately every second

3,600,000,000The number of photos archived on Flickr.com

- June 2009

55% have uploaded photos

200,000,000 blogs

Source: Universal McCann Comparative Study on Social Media Trends April 2008

73% of active online users have read a

blog

36% 36% think more positively about companies that have blogs

Your blogging checklist

1. Transparency2. Conversational tone3. Frequency (2 x week)4. Passion for the subject5. Participation and interaction6. Keep reading other blogs7. Comment regularly8. Love links (at least 1 per post)9. Use images10. Knowledge sharing

www.google.com/analytics

1,382%

Photo by twittermania.net

The monthly growth rate of Twitter users from January to February 2009

Who we follow

Some things to do

IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.

Photo by arlen at

Flickr.com

HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA

CAN HELP

IF YOUR REPEAT BUSINESS IS RUBBISH,

SOCIAL MEDIA CAN HELP

IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP

NEVERFORGET THE BASICRULES

RULE #1: LISTEN

RULE #2. ENGAGE

RULE #3 : HAVE A STRATEGY

Photo by Utne.com

HOPE IS NOT A STRATEGY.

RULE #4 : BE GENEROUS

RULE #5 : MEASURE

• Audience

• Engagement

• Loyalty

• Influence

• Action

Sue Anstiss

01628 630363

www.promotepr.com

Grateful thanks for help with my slides to:http://bonafidemarketinggenius.com

step into social media liw 2009

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