stephanie creech - boston e-net · 2018. 10. 10. · unbounce - ditch your other landing page...
TRANSCRIPT
Stephanie CreechOwner Screech Marketing
Co-Founder Smarketing Institute
I am a small business marketer. From developing the plan to implementing a solution, I understand the moving pieces to building successful brands. I design marketing materials, build websites and landing pages, set up social media profiles and developing outreach strategies. I am quick to learn new technology and incorporate the latest marketing trends into my plans.
Stephanie Creech | Screech Marketing | Smarketing Institute
Stephanie Creech
Stephanie Creech | Screech Marketing | Smarketing Institute
Marketing Plan - The written document that describes your advertising and marketing efforts.
What is a Marketing Plan
Stephanie Creech | Screech Marketing | Smarketing Institute
1. Executive Summary - Summarizes each of the other sections of your marketing plan. DO THIS LAST2. Target Customers - Describe the customers you are targeting.3. Unique Selling Proposition - Distinguish your company from competitors.4. Pricing & Positioning Strategy - Detail the positioning you desire and how your pricing will support it.5. Distribution Plan - Detail how customers will buy from you.6. Your Offers - Special deals you put together to secure more new customers and drive past customers back to you.7. Marketing Materials - Collateral you use to promote your business to current and prospective customers.8. Promotions Strategy - Detail how you will reach new customers.9. Online Marketing Strategy – Key Components: Keywords, SEO, Paid Online Advertising, and Social Media.10. Conversion Strategy - Techniques you employ to turn prospective customers into paying customers.11. Joint Ventures & Partnerships - Joint ventures/partnerships to help you reach new customers.12. Referral Strategy - Strong customer referral program could revolutionize your success.13. Strategy for Increasing Transaction Prices - Ways to increase your transaction prices.14. Retention Strategy - Identify and document ways you can better retain customers.15. Financial Projections - Promotional expenses and expected results - new customers, sales and profits.
Stephanie Creech | Screech Marketing | Smarketing Institute
Marketing Plan Template
View Template Detail Online
Stephanie Creech | Screech Marketing | Smarketing Institute
Smarketing Contributor - Recommended Tools
Buffer - An intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
Buzzsumo - Allows you to discover the most shared links and key influencers for any topic. It’s free to use and you can run a search in seconds!
Canva - Create beautiful designs for work, school and play in minutes – no design skills or complex software needed.
Co-Schedule - Get your entire marketing strategy under one roof, the #1 marketing calendar for everything you need organized.
Feedly - Organize, read and share what matters to you.
Hootsuite - Enhance your social media management with the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
Pixabay - Discover the best source for free images and videos. Free for commercial use ✓ No attribution required.
Sharpspring – Marketing automation helps marketers drive more leads, convert more leads to sales, and optimize marketing ROI.
SpyFu - Search for any competitor. Download their keywords. It's that simple. Learn competitors' PPC & SEO tricks and avoid their mistakes.
Square 2 Marketing – Leverage inbound marketing, demand generation, sales enablement, technology expertise, content creation and analytics to help you meet and exceed your targets.
Unbounce - Ditch your other landing page software. Try the best landing page builder for reducing turnaround time & converting more traffic — no coding needed.
Unsplash - Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.
Venntive - Align marketing automation, sales, CRM, customer support, & customer success in a complete user-friendly, customizable, scalable, cost-effective environment.
Vyond - Make media that moves. Increase engagement, retention, motivation, and conversion using rich media made simply. We are changing the way the world communicates, one video at a time.
Weebly - Surprisingly easy to create a high-quality website, blog or online store. Over 40 million people use this tool to bring their unique ideas to life.
Stephanie Creech | Screech Marketing | Smarketing Institute
Owner Screech [email protected]
Co-Founder Smarketing Institute [email protected]
Stephanie Creech
Stephanie Creech | Screech Marketing | Smarketing Institute