stephen clark white_design portfolio

STEPHEN CLARK WHITEDESIGN PORTFOLIO

BUILT WORK

SAVANNAH COLLEGE OF ART AND DESIGN

DESIGNER BIO

Design Management

Work Experience

Architecture, Urban Studies + Architectural HistoryNORTHEASTERN UNIVERSITY SCHOOL OF ARCHITECTURE

Stephen White grew up in Washington, DC. He received his Bachelor of Science in Architecture & Urban Design with minor in Architectural History from Northeastern University in 2011 before working as a contracted interior architect at National Geographic Channels under the name of his interior design business, Emerson\White design. He has worked in various design firms internationally and has experience in high-end residential and boutique mixed-use architecture, interior design, furniture, branding, graphics, design strategy.

In the larger context of design strategy and innovation, he craves to never be pigeonholed into any one type of project with the over arching goal remaining the same - to satisfy project demands through thoughtful, researched design solutions that push boundaries in design, social thinking, while staying true to clients’ vision with honest, modern, and clean aesthetics.

His hope is to lead creative teams across multiple design industries through facilitative techniques that push creativity, thought innovation, and spark solution. Currently he lives in Savannah, Georgia where he is pursuing his Masters degree in Design Management and has recently applied to add a Masters in Luxury and Fashion Management.

ContinuedRejection

Knowledge

Grayscale

Persuasion

DecisionImplementation

Confirmation

Adoption

Rejection

ContinuedAdoption

Later Adoption

Dis-continuance

Future Adopters

HumansAgent 1

Gender IdentityAgent 2 Agent 3 (1+2)

Grayscale

Eradication of Gender Limitations

Non-binary society

Gender Expansiveness

Societal Norms of Gender

G R AY S C A L E

GRAYSCALE | Diffusion of InnovationThe Eradication Of Gender in the Fashion IndustryDMGT 702 - History & Interpretation of Innovation, Fall 2015

Theory of Technical Mediation | AgencyAll social movements hit what Bruno Latour calls “interruptions”. In the case of gender

identity within the fashion industry, we find the societal norms of gender to be our major

roadblock. By harnessing this concept to our benefit, we can apply its to our drive for

gender inclusiveness in order to achieve our potential goals of eradication of gender

limitations, non-binary society, and gender expansiveness.

Everett M. Roger’s Diffusion of Innovation StrategyRoger’s diffusion strategy includes five over arching sectors shown

below. These five sectors drive rates of adoption by categories of users

beginning with innovators and followed by early adopters, late adopters,

and laggards. Each group of potential users will allow innovations to

diffuse through the five sectors at different times and in different orders.

Using this method we can anticipate the implications of diffusion, and

predict the way in which the population will react to our design solutions.

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$$$TECHPOTENTIAL STRATEGY

APP(1) Front End

Developer(3) Back End Developers

Hosting Fees

User Testing

Ada + Eli + Gabi + Scarlett + StephenDMGT 720Professor Kwela Hermanns

Disaster Contracts

Online Payment Portal

Scan-In Entry Feature

Hosting Fees Developers/Code

WEBSITE

Abac.us Library

ACCOUNTSViewing Platforms

Commercial Contracts

Do corporate contracts exist?

ContractsYou’re already paying for the service, why not make money off it?

Ticketing Service

EVENTSViewing Equipment

Decoration/Event Design

Facilities Personnel

Planning

Protocol Book Rental Contracts1. Equipment2. Hosting Venues3. Influencers4. Local Sponsors

Photography

HubSpot (Data Analysis) Hosting

Promotion Events

AdvertisingPhysical PostersProduction Fees

CelebritiesDigital Ads

Competitor Research

Competitor Analysis

Abac.us Pet

VenueUsers

MARKETING

Salaries & Wages

RentLegal

Taxes

Insurance Partners

Accounting

Wine & Dine

Fancy ChairsVolunteersInterns

UtilitiesFeesProtocolTrademarksGeneral Advice

COMPANY

PHASE 4: Expand & Scale

PHASE 3: Gain Access/Promotional Events

PHASE 2: Tech Development

PHASE 1: Internal

Core ServiceEnabling

Enhancing

Providing group viewing activities for digital media

Hosting venuesdigital viewing accountsonline digital pay enough users in local areas

Food and drink at eventsWebsitediversity of contentdi�erent categories (abac.kiss and abac.edu)App designadvertisementspro�le games and development

Cost Strategy AnalysisCost Strategy Analysis allows us to group together the monetary

influences of our company as they relate to potential cost factors,

business strategies, and project phasing used to source levels of

funding, whether it may come from friends and family, angel investors,

and/or venture capitalists.

Service Package Analysis (below)The service package analysis allows us to hone in on the levels of importance by which

our social network innovation will operate. Our core service at the heart of our business

states what the most important value of the company. The secondary ring shows enabling

services that allow us to ensure quality and usability of our core service, and further out

are enhancing services that are not imperative to the over arching idea, but will improve

the features of the company during expansion, scaling, and when offering new services.

Word Associations | Mind Mapping (above)Word associations and mind mapping allow are useful tools that help us visualize ideas

surrounding a core concept. In this case, the core concept was “digital viewing community”

and the tools were used to help identity a name for our brand. Through these exercises

we identified buzzwords, important concepts, and underlying relationships of the industry.

| The Real Life Social CinemaDMGT 720 - Design Development Innovation, Winter 2016

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hangoutpad

crash padlodge

platden

sanctuarycave

dwellingbase

quarterscrib

parkhotel

digshom

ehouseclub

seewatchviewchill

followeyeflashspot

streampeeklook

wonderm

eetcatch

searchfront row

scopeprem

iere

youm

ewethey

crewm

obarm

yunit

teamforce

swarmcluster

possecrowd

troopsquad

packclique

movie

cinema

showfilm

networkm

otion picturebijou

big screen

playhousetheater

cinepicture show

flickscreenplay

drive-insilver screen

filmdom

cinematics

https://thenounproject.com/search/?q=video%20camera&i=10810

DIGITAL VIEWING COMMUNITY competitors/

services

the who(”watchers”)

party

groupsbuzzwords &

trends

the where

the what

special events

drinks

18+ 21+

adults

local businesses

the park

cafe hotels

AirBnBhouse teens

kids

millennials

housewives

dads

food

birthday

date

social

join together

crowded

introverts

extroverts

hangout

Netflix & Chill

binge watch

binge watch

flix

premiere

moviesmusic

TV shows

Oscars (e.g.)

HULU+

iTunes On Demand

Amazon

Netflix

MeetUp

educational videos

romantic

double date

feelings

friends

new friends

friendspen pals

online pals

any-where

cocktails$$$prom

home-coming

yourplace

my place

freeapp

monthlypay

fancy

annual

pay-per

show-hole

season6

IG

out of your shell

free love

twitter

FB

#

Real Life

User-Friendly

Scalability

Social

Flexibility

Digital

Spider Diagram | White SpaceSpider Diagrams allow us to visualize the driving forces behind the business

concept, versus the way in which they are maintained under the business

strategies of our competitors. By showing the overlapping values of our

competitor companies, we can locate market space to focus our own efforts on

to maintain a high level of uniqueness that separates us from the pack. | The Real Life Social CinemaDMGT 720 - Design Development Innovation, Winter 2016

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Good & Different | SWOT Analysis | Blue Ocean Strategy Good & Different charts, SWOT analysis, and Blue Ocean Strategy

allow us to analyze the ocean of our competitors. Through collaborative

design strategy methods, we are able to uncover strengths, weaknesses,

opportunities, and threats to help locate white space in the marketplace.

White space shows the gaps in which the design team can begin to ideate

design solutions for. It provides project parameters through which within an

untouched sector of an industry can be defined and by looking for patterns

and connections in and around the white space, we can tailor our solutions

into being a product, brand, or service that is completely unique.


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1. DEEP USER UNDERSTANDING

2. CONCEPT VISUALIZATIONMultiple Prototyping with users“What could be?”“Possibilities”Connections to emerging consumer and social needsReframesOpen Exploration

Human contextUser ImportanceMore than demographics, habtis, and segmentationBroader themesCues

How will it become commercial viable?Prototyping the business modelVisualization strategies - Agility - Core Values - Mind MapsIntegrate new concepts back into the current operating model

3. STRATEGIC BUSINESS DESIGN

GROUP UXDMGT 720Prof. Kwela HermannsAda, Gabi, Eli, Stephen, ScarlettThree Gear Method

Through collaborative affinitizing under the 3 Gear Method, our design team

attempted to understand our user base, began to generate potential ideas that

fell within the white space of our chosen industry, and started to gain a general

sense of potential business strategies and problems to anticipate.


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Ephemerality of Built Spaces - Final PosterSDES 704 - Applied Theory in Design, Winter 2016

SPIRIT

PRODUCTS

RESTAURANT

RETAIL

GALLERY/MUSIC

PARKS/PUBLIC

EMOTIONAL

PHYSICAL

EPHEMERAL SPACE

Ecosystem Map of Ephemeral Space TypologiesThe ecosystem map shows the relationships within a variety of parameters

of this project. At the center is ephemerlity of built space, with three rings

circumventing one another. These three rings embody our project on a

physical level, an emotional level, and a spiritual level. The design of space

can be influenced by each of these categories, and through research, we

uncovered which spaces lend themselves more to ephemerality and how

closely they relate to the major tiers within the ecosystem of designing space.

Fluid Relationships DiagramThe diagram of fluid relationships shows the connections between the values

at the heart of our research project, the concepts we designed that stem from

our overarching values, and a collection of secondary and primary data points

gathered through research, that all live and function at varying degrees of

connectedness within the greater scope of the project.

SOCIAL MOVEMENT

URBAN REVITALIZATION

SUSTAINABILITY ADAPTIVE REUSE

HEALTH & WELLNESS

FOOD & BEVERAGE

EVENTS

DIGITAL MEDIA

TRAVEL

food truck

mobile shop mall

cafe pop-up restaurant

product launch

materiality

application

website

how-to

word of mouth

yoga

music

pop-ups

spahotel room

teepee

farmer’s market

pop-up cafe

restaurants

grocery store

Starbucks

SEED WALL

SUNCYCLES

COFFEE TABLE BOOK

MAKE THIS SPACE EPHEMERAL

GEOTAG APP

Ephemerality of Built SpacesSDES 704 - Applied Theory in Design, Winter 2016

research

1Social Media

TV Media

2Safe

PracticesChangingBusiness

Perception

3

History and Pop Culture

4Master

Apprentice Relationship

5ClientArtist

Relationship

6

Properly convey the tattoo industry.Educate and inform the general public about tattooculture.

Ensure safe, sterile practices at shops through positive recognition and incentives.Promote healthy methods of tattooing and safety in body modification.

Support self-expression in the workplace.Reduce the perception that tattoos dictate a low level of professionalism, work ethic, or drive to succeed.

History shows us the change in perceptions and popularity of tattoosPop culture influences the normalcy of tattoos as a niche in artistic self expression.

Enforce professionalism and proper training.Elevate the level of skill and quality of craftsmanship inthe tattoo industry.

Create a meaningful relationship during the tattoo process.Facilitate the creation of tattoos that have actual relevance to the individual client.

- a legal set of guidelines for TV shows about tattoo culture that require the proper portrayal of tattooing. - annotations about the actual time spent on a tattoo- copyright infringement laws for all media, including social media.- penalization via legal fees

Opportunity: Legal Contract. - A,B,C rating decals with a short blurb to be placed on street front windows - grades will be based on compliance with safety precautions- updated annually to ensure proper protocol

Opportunity: Rating Decals- a project card with a short information blurb - link to an informational website with video, blog, infographics, data - used to explain the diversity within that tattoo community - used to negate negative perceptions between tattoos and professionalism

Opportunity: Project Card

- a branding kit including an advertisement style project card - a link to a blog/website- a coffee table book to be sold at stores that both the tattoo community and non-tattoo community frequent

Opportunity: Branding Kit- a map showing the path and time required for becoming a tattoo artist- proof of time necessary for training and the outline the duties during apprenticeship versus full-time tattooing- used to reduce the misperception and facilitate understanding

Opportunity: Career Mapping- promote a practice for tattoo customers and artists to sit and converse about the meaning and method prior to receiving the tattoo- ensure the best result for both client and artist- define the artist as both a facilitator and expert consultant

Opportunity: New Protocol

action

Tattoo Culture | Beyond Skin DeepIDUS 711 - Methods of Contextual Research, Fall 2015

Opportunity MapAfter completion of primary and secondary research, the ideation phase can

begin to jump-start formulating concepts based around the over arching concept

of the project statement. These ideas are driven by insights uncovered within

the research and supporting information from drawn conclusions based on

contextual reasoning.

NONVERBAL MEANS OF SELF-ESPRESSION

piercings

fashionattitude

demeanor

art

product posession

writing

tattoos

ARTISTS

TATTOOED PEOPLEMASS

EXPOSURE

1

2

3

MASS MEDIA

BUSINESSES / PROFESSIONALS

promote

forbid

NON-TATTOOED COMMUNITY

positive perception

negative perception

TV

SOCIAL MEDIA

RADIO

INTERNET

MAGAZINES

CRAFT OF THE PROFESSION: ROLES & RESPONSIBILITES

SECRECY

RELATIONSHIP WITH SUPPLY VENDORS

APPRENTICESHIP

EXPERIENCE & EDUCATION

CLIENT INTERACTION

LEARNING PROCESS/CONTINUATION

COMMUNITY / CONSUMER BASE

SELF - EXPRESSION

MONEY / PAYING CUSTOMERS

ACCEPTANCE

DIFFERENTIATION

TATTOO PERSONAS

SLEEVEONE-TIMERAESTHETIC DRIVENEMOTIONALLY DRIVEN

FULL BODYACTIVE PROMOTERPASSIVE PROMOTER

degree of community involvement

STYLES

MilitaryBio-mechanicalReligious/CulturalWatercolorTribalNew AgeTraditionalNeo-AmericanRealism

LOCATION ON BODY

Upper/Low BackCalves/ShinsAnkleThighsHandsFingersFeetBicepTricepForearmFaceButtShoulders

degree of involvement with community

TRENDS

REASONS TO GET A TATTOO

INFLUENCES

HISTORY

REASONS NOT TO GET A TATTOO

LOCATION ON BODY

POSITIVE PERCEPTIONS

NEGATIVE PERCEPTIONS

Watercolor

Military Bio-mechanical Artistic

Cultural/Religious

Traditional/Neo-Traditional DetailedLinework

Works of ArtPhoto RealismReproductionExpensive

Distinct StylePopular/Common

Distinct StyleIconographyRealismQuotes

New AgePopular w/ ClientsMisconception of CostTime ConsumingUnpopular w/ Artists

Religion Memories Values Musical Influences

Family JobTravel Self Identity

PositiveValuesBeliefs

Parents have one

Sibling BondingWedding

Relationships“Home”MemoriesGeographyAdventure

Self PromotionLogoFitting inMusicFashionPersonal Style

Creative IndustryTattoo ArtistEasily CoveredPermitted by Employer

Grandparents have one

SadnessDeathImportant DayLessons LearnedChildhood

ReligionQuotesArt/Creativity

BandsMusical AbilitiesLyricsLove of Music

Technology

Generation

InternetFacebookInstagramTwitterRadioWebsitesTV Shows

Older AgeMore popular nowTrendsWrinkles/SagUsed to be secretive

Military Communities

TechnologyEntertainment

Body IdentificationSailorsTraditional/Neo-TraditionalDistinct StylePopular/Common

Celebrity Change Agents

HippiesMusiciansFestivalsReligionGangsMilitary

Circus/SideshowBiker GangsMusic Community

Bone & FeatherStick & PokeTattoo MachineFlash

Age

Money

Religion

Permanence

Job

Family

PainfulToo oldToo young

Parents don’t allow

Location on body

Not AllowedHidden vs. Obvious

Family doesn’t approveDisowned

ExpensiveFree/Poor Quality$1.65B Industry

HolocaustPurity

Change in valuesCover UpsCommitmentRegret

Face Arms Back Legs

Feet HandsLow Back

JailMurderGangs

Hidden vs. ObviousWristSleeveHalf Sleeve

Core ValueEasy to HideNot PainfulPopular Location

Popular LocationEasy to HideNot Painful

Trashy“Tramp Stamp”Common

Easy to HideVery PainfulPath Followed

Can’t be hiddenText/WordsNot all Shops Tattoo

Sex Appeal

Confident/Self-Aware

PopularityBeardsCovered in tattoosSome TattoosSleeve1 or 2Bad ass

Know who they areDon’t care about what people thinkJob doesn’t matter

Growing in popularityWeird if you don’t have one in 2015More about qualityMore sophisticated art pieces

Disobedient Trashy

Expensive Addictive

Defy AuthorityDefy SocietyRule breakersAnarchists

Tramp Stamp

PainfulDrug UseAlcohol Use

Not worth itTime Consuming

Defy SocietyRule breakersAnarchists

Ecosystem Mapping

Affinity Mapping

IDUS 711 - Methods of Contextual Research

IDUS 711 - Methods of Contextual Research

National Geographic ChannelsInterior Architecture & Brand Strategy

Program: 2,000 sq. ft. Commercial Lobby Renovation

Location: Washington, DC

Concept: To modernize the entryway to the third floor office space of

the National Geographic Channel in their headquarters buildings. It was

imperative to create a lobby for the company’s daily users and guests to

congregate in, while incorporating elements of Nat Geo Channel’s brand

as a media mogul. This is achieved through industrial and natural forms

and color, as well as development of a hierarchy of spaces used for both

congregation in company wide gatherings and intimate settings.

Temporary Art Installation Elevation: designed in conjunction with local DC artist Glenn Fry

McGuire Residence | Construction DrawingsArchitecture

Energy Harvesting DiagridSustainability & Architecture

+ 3 , 4, 5 (typical open floor plan)+1 (community roof garden)ground floor (semi-public)

Program: “Next Use”- a building’s ability to adapt into any necessary

program type within it’s lifespan.

Location: Charlestown, Massachusetts

Concept: Located at an important urban intersection, the project was

designed to impact and augment interactions between the building’s users

at various intersections within the building and site environments. The

diagrid alleviates the need for massive interior structural elements and

allows for flexibility in plan, while acting as a cellular skin to house energy

harvesting technologies.

SeeThru PV Cell Technology

Facade Panel Types

Solid Calcium Silicate

Double-Glazing(solar gain)

Mesh screen(diffused)

metal mesh screens with glazing for diffused light

return air

ventilation ducts

double glazed facade panels

rigid insulation

concrete footing

waterproofing membrane

radiant geothermal flooring

clipping for glazing

calcium silicate solid panels

micro-wind turbines

metal decking and concrete composie slab

structural interior column

diagrid structure: calcium silicate encased i-beams

connection plate: diagrid to i-beams

horizontal i-beams

West Elevation

East Elevation

North Elevation

South Elevation

High-Rise for Bicycle EnthusiastsArchitecture

typical floor plan

apartment entry concept

Program: Residential High-Rise suited for Bicycle Enthusiasts

Location: Worcester, Massachusetts

Concept: To promote the cyclists sense of community ideals of healthy

living, sustainability, and a mutual understanding of how the bicycle

operates. The entry walls of each unit are angled to create a convenient

path of travel between hallway and apartment, allowing the bicycle, as a

machine, to operate at its highest convenience. The bicycles are displayed

to the dwellers as sculptures within a glass enclosed bicycle parking lot at

podium level. On each typical floor, glass partitions incorporate hanging

parking spots for renters to showcase their bicycles and see which of their

neighbors and friends are home.

community garden level elevation study - panel density

1

2

3

4

1

Pro

pose

dty

pica

l cor

ner

up

up

up

publicconcept

Cambridge Fire StationArchitecture

Program: Fire Station & Community Facilities

Location: Cambridge, Massachusetts.

Concept: To create an iconic front facade instantly recognizable as a

beacon of performing arts to the neighborhood’s urban inhabitants. This

concept was driven by form and facade strategy - the form opening up to

it’s community on four sides, and it’s facade pattern fluctuating between

low and high density of CorTen panels, determined by the interior public,

semi-private, and highly private spaces (right).

A B +

+

A

B

=

=

+

+

A

B

=

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private public

+

+

A

B

=

=

+

+

A

B

=

=

up

up

up

up

up

up

up

semi-private private

facade concept

+

+

A

B

=

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