stereoscape smart technologies at point of retail experience
TRANSCRIPT
SMART TECHNOLOGIES AT POINT OFRETAIL EXPERIENCE
Saana Häkkinen
AT THE
CORETHE PHYSICAL STORE REMAINS THE PRIMARY
RETAIL TOUCHPOINT FOR CONSUMERS
STORE
Source: Global PwC (2015) Total Retail Survey
SHOPPERS SEEK AHYPER-RELEVANT
EXPERIENCE
MORE THAN A HYPER-PERSONALISED ONE
Source: Cisco (2105) Winning the New Digital Consumer with Hyper-Relevance
FROM
SPACES TO
PLACES
~
~
THE RISE
OF THE
DIGITAL
SHOPPER
~
SHOPPER
JOURNEYS
CRISSCROSS
WHYNOW?
1FROM
SPACES TO
PLACES
Source: David Kepron (2015) RETAIL ( r ) EVOLUTION, ST Books, USA
“My phone is the
most valuable
shopping tool
when I’m in store”
06
MILLENNIAL
GEN X
42%
25%
UK mobile shoppers
2Rise of the DIGITAL
SHOPPER
Source: Razorfish (2015) Global digital marketing report
Over 1,680 respondents in US, UK, Brazil and China
SHOPPER JOURNEYS
CRISSCROSS
BETWEEN ONLINE
AND OFFLINE
70%
webrooming70%
Showrooming 3
BUY
In-store BUY
Online
SEARCH
In-store
SEARCH
Online
Source: Global PwC (2015) Total Retail Survey
19,068 respondents in 19 territories on 6 continents
COLLECTOFFLINE
DATA
LINKING THE OFFLINE &
ONLINE
AUGMENTED REALITY
DON’T THINK TECHNOLOGY, THINK BENEFITS
ATTRACTION | ACTIVATION | COST SAVINGS | VIRTUAL DISPLAY 360° | SHOPPABILITY 24/7 | CUSTOMER INSIGHT
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