steve renner email marketing handy tips presentation

EMAIL MarketingHandy Tips for Small BusinessesSteve Renner

©Steve Renner. All Rights Reserved. 2015-6

Tip 1 / Get Personal

It is important to remember you are not sharing products or information about your company, you are offering solutions >> An effective email marketing campaign will bring solutions to your customer’s inboxes in the form of snappy, eye-catching messages.


Tip 2 / Thank You for Sharing

Integrating and promoting social media sharing options into your email marketing campaigns can organically extend reach, increase potential clicks and conversions. >> And provide yet another platform to connect and communicate with customers and potential customers in different ways.


Tip 3 / Timing is Everything

The world of email marketing is a delicate ecosystem. If you’re quiet, you’re forgotten; if you bombard customers with too many emails, you’ll lose subscribers.>> The trick is to find a balance. Nobody knows your clients and customers better than you, so take their prospective availability into consideration.


Tip 4 / Let Automation Work for YOU

Automate and schedule personalized email campaigns to best accommodate subscribers and potential subscribers. >> Use autoresponders (offered by email marketing platforms like Aweber and MailChimp) to follow up with customers, keep them interested and coming back, build customer loyalty, and, ultimately, make sales.


Tip 5 / Analytics: Beyond the Click

Analytics is like the brain behind your email marketing campaign. Gathering analytics allows you to measure and track the data and activity of your subscribers. >> Analytics empowers you to target your audience and send more effective emails, see what works and what doesn’t, drive traffic to your website, and, ultimately, make more sales.


Tip 6 / Sweating the Small Stuff

We all know first impressions are important, and this is couldn’t be more true for email marketing. The first thing your subscriber will look at before deciding to open your email is the subject line. >> Make your subject line effective by being short and simple, personalized, and if you are sending a newsletter, make sure the subject is different each time.


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