sticky strategy, cca edition
DESCRIPTION
This is a one-hour workshop presented to the D-MBA students at CCA in March 2011.TRANSCRIPT
STICKY STRATEGY
startups+
ux
4evr
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
What slows teams
Making decisions
Not making decisions
Disagreements
Negotiation
Talking
Not Listening
Meetings
Being in the weeds
Forest/Trees
“Analysis Paralysis”
Forgetting to move on
Not seeing that you already agree
Not noticing that you need to make a decision(!)
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
Characteristics of this activity
Lo-fi
Dump-and-sort
Rapid
Collaborative
Facilitated
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
Where you (CCA students) are (in your projects) ...
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
How-To #1• Supplies matter: Have a lot of regular size stickies &
fine point Sharpies. (limits the number of words per sticky)
• Write one idea per sticky.
• Create as many stickies as you can, quickly. (10-30mins)
• Each person makes one big pile of stickies without regard for whether they’re right, good, cohesive, or useful.
• THE RESEARCH QUESTION IS... “Write down everything you know about the company’s strategy.”
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
How-To #2
• Together, sort all of the stickies into clusters. (ideal group size is 3-4)
• Talk a lot.
• Name the clusters. (Use a different color sticky.)
• Look over the whole the story created by the clusters. Notice gaps, trends, disagreements.
• Talk a lot.
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
What we’re doing
• Extracting from people the beliefs, ideas, and instincts about the business,
• ...So that we can deconstruct them,
• ...So that we can identify patterns and recognize gaps and disagreements,
• ...In order to see the storyline clearly.
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
Human-centric tool
Attitudes
Beliefs
Ideas
Intuition
Choices
Behaviors
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
What it’s good for
• Distill knowledge.
• Reveal gut instincts.
• Operational Efficiencies.
• Fast progress
• Creating a shared understanding (!!!)
• Seeing agreements (fewer decisions to make)
• Knowing where you need to do more work
• See all points of view at once, integrated
• Rounds out the collective view of the problem space
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
Not a replacement for...
Research
Analysis
Business plan
Meaningful debates
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
Facilitator
• Encourage a lot of stickies.
• Encourage fewer words per sticky -- if it doesn’t fit, it’s more than one idea.
• Encourage discussion during clustering -- this is the real value-creating activity.
• Put multiples together, noting the agreement.
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
Mods• PROBLEM-SOLVING
• GO-TO-MARKET PLANNING
• PRODUCT FEATURES
• SEQUENCING
• CAUSE/EFFECT MAPPING
• PRIORITIZATION
Other Uses
STICKY STRATEGY, CCA EDITION 03/2011 [email protected]
Janice Fraserwww.luxr.co
slideshare.net/clevergirl@clevergirl
@luxrco#LeanUX
Thank You!