stki it market in israel v2 (downloadable)

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Israeli IT Market V2: vendors and users

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• Dr. Schwarzkopf has worked during the last 35 years in all areas of Computer InformationServices:

As an Industry Analyst at META Group (Israeli Research Manager) and was named a META Group Research Fellow.

As an academic researcher in Entrepreneurship Sciences; has published and presented in the Academy of Management andBabson Conferences and Editorial Board Member of the academic journal "International Journal of Opportunity, Growth andValue Creation".

As a consultant in Arthur Andersen Consulting (USA), Booz Allen (USA) and Kesselman & Kesselman. As a systems professional inSCS Computers and the R&D Unit of the Israel Defense Forces.

As a sales and marketing professional in Digital Equipment Corporation.

Teaching in the MIS department / TelAviv Yafo Academic College and the Computer School of the IDF.

Entrepreneur founding three companies in the IT arena: STKI, store and forward mail and office information systems.

• Dr. Schwarzkopf served on the Board of Directors of Ashot Ashkelon Industries, served asPresident of the Gymnazia Herzelia Association, Co-founder of the Mashov PoliticalMovement and was a member of the Central Committee of the Labor Party. Major (Rav-Seren) in the reserves, Israel Defense Forces (where he served in an elite unit and later in theR&D unit). Registered Engineer (IS22881), member of MENSA Israel.

• Dr. Schwarzkopf received BSE and MSE degrees (Systems Engineering) from the University ofCentral Florida. Received a MSIA (Management Information Systems) and ABD (PhDProgram) in Systems Science (received (twice) the William Larimer Mellon Scholarship/Award)from Carnegie Mellon University. His doctorate (DM-Management/ Entrepreneurship) hereceived from Case Western Reserve University.

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STKI’s goal is to help our clients make the right choices in the strategic and financialmanagement of their information technology systems.

Founded in 1992, STKI is the leading market research and strategic analyst firm in Israel,covering the IT infrastructures, IT applications and IT services industry .

Over 22 years of experience in the IT analyst sector and thousands of annual face-to-face interviews with key industry participantshave enabled us to establish solid, long-standing relationships with our customers.

Our customers include major IT organizations (government, financial institutions, telecoms, manufacturing, medical, education, etc.)and IT suppliers/vendors (infrastructure and software suppliers, consulting and professional services firms).

STKI works closely with vendor senior management (strategy, business development, and marketing).Where end users are concerned, STKI meets with IT managers as well as with all levels of IT decision making,

thereby attaining complete information of processes.

STKI's mission is to advise and analyze users of information technology as well as their suppliers while conducting original research andproviding advisory services regarding all parts of the information system puzzle.

Israel's foremost IT companies have come to rely on STKI's market-proven experience and expertise.

Our services include:Face-to-face meetings

STKI Analyst House Calls (for both users and vendors)CIO STKI "Help Desk"

InquiriesSurveys

Strategic Marketing & PositioningRound Tables for users

Vendor Discovery Series (Newsletters and workshops)In-house Workshops

CIO Annual BootcampCTO Annual Bootcamp

Brainstorming WorkshopsSTKI Annual Summit

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STKI Website gives you:

1 2 3 4

5 Newsletters

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STKI website 2

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STKI website 3

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STKI Methodology: equilibrium model

The sum of all IT expenditures (from users) has to be equal toall IT sales (from vendors).

Most research firms are either a

"demand-based"

(market information based on data from users of IT)

or

"supply-based"

(market information based on data from IT vendors).

STKI is one of the only research firms using an equilibrium modeland the only one in Israel.

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› Real revenues of software licenses and maintenance.

› Real revenues of hardware sales.

› Differentiation between new projects and continuing projects. New projects count more.

› We do not include any work/ products for OEMs and military non-IT projects.

› We are learning how to account for cloud usage for IT (Israel) only

› We distinguish between work done by the vendor's employees and work outsourced toanother vendor. The revenue is transferred to the vendor actually doing the work.

› Distinguish revenues from projects done in fixed price, cost plus (SLA defined) and staffaugmentation (non SLA) projects.

› Differentiate value between work done by high level internal professionals in a projectand staff augmentation employees in the clients IT department.

Take into consideration IT department’s view/mindshare ofvendor’s value in projects/products

What our study looks at:

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STKI Summit 2014Israeli IT Market

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Israel not worse than USA

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Israel: OECD comparison data in other areas

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Israel: more data

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ISRAEL (out of 185 countries)

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State of the Economy Index

The index is an indicator for examining thedirection in which real economic activity is

moving, in real time.Percent change of the index correlates with

Israeli IT Market Percent Change

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State of the Economy Index 1998-2014

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State of the Economy Index 2014-2014

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Business Tendency Survey

16 months

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In order to make numbers “fit” ……….

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STKI Summit 2014Israeli IT Market

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Growth of 10% in enterprises (“legal” entities) paying taxes

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number ofemployees

number ofcompanies

(payingtaxes)

& ofTOTAL

number ofemployees

number ofcompanies

(payingtaxes)

& ofTOTAL

number ofcompanies

(payingtaxes)

& ofTOTAL

21-100 16,305 6.91% 51-100 4,088 1.73% 3,871 1.64%6-20 46,920 19.87% 10-50 33,073 14.01% 31,720 13.43%

up to 5 175,925 74.51% 175,925 up to 9 194,683 82.45% 194,683 196,802 83.35% 196,802

2011

subtotals

235,773ACCORDING TO BITUACH LEUMI 2/2013 ACCORDING TO BITUACH LEUMI 2/2012

2012

subtotals

251+ 1,348 0.57%3,732

101-250 2,384

1,476

2,453

0.63%

1.04%3,929

1.01%

35,591232,393

TOTAL 236,125

231,84437,161

2013

subtotals

251+ 1,493 0.63%4,018

101-250 2,525 1.07%

63,225239,150

TOTAL 243,168ACCORDING TO BITUACH LEUMI 2/2014

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I interviewed over 200 CIOs (about70-75% of total in Israel) about:1. Budgets for 20142. Used “budgets” of 20133. Projects postponed:2015-20174. IT department organization5. Vendor recommendations

*IT “internal” budgets are not equalin all enterprises: manpower, rent,electricity, LOB extra budgets, etc

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industryBudgets

2012

changefrom2012

Budgets2013

changefrom2013

Budgets2014

% totalMarket

size% total industry

governmentsecurity

educationhealth

utilitiestransport

banksinsurancefin othermanufretail

high techIT local vendors

telecommmediaSMB SMB

in M USD in M USD

telecomm/media

IT BUDGETS (opex/capex): includes some internal expenses (mostly: not salaries)

manuf/retail

high tech/ IT

utilities/transport

financial

IT BUDGETS (opex/capex)

public

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In order to get the “IT Market” (what is bought out there) we:

What users bought?From whom?Why?

IT Departments IT Vendors

How much did they sell?To whom?

For how much?Competitors?2013

2014

HARDWARE1,69

4,000

3.61%

1,755,20

0

SOFTWARE

1,350,20

06.72

%1,44

1,000

VALUE ADDED

SERVIC

ES

3,126,00

04.48

%3,26

6,000

TOTAL

6,172,21

34.73

%6,46

4,214

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IT Market in Israel (million USD): 2 phases

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2013 “used budget” and 2014 “forecasted” budget

2013 2014HARDWARE 1,694,000 3.61% 1,755,200SOFTWARE 1,350,200 6.72% 1,441,000

VALUE ADDEDSERVICES

3,126,000 4.48% 3,266,000

TOTAL 6,172,213 4.73% 6,464,214

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STKI Summit 2014Israeli IT Market

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The Great Debate: explanations

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Even if thegraphs “look”

different

“not worse”just smaller“boutique”

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The Great Debate: explanations

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Even if thegraphs “look”

different

“not worse”just smaller“boutique”

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VARs or Partners: but NO double bookings

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Value Added Resellers“VAR or Partners”

are incorporated intoSTKI’s “TIERS”.

Both sell into the IsraeliMarket.

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Vendors that sell in Hardware, Software and VAS markets

22BiggestVendors

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STKI Summit 2014Israeli IT Market

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Hardware Categories

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Israel: IT Hardware Total Market 2011-2015

HARDWARE

2011$1,714 3.79% $1,779 -4.78% $1,694 3.61% $1,755

2012 2013 2014

2014$1,755 4.38% $1,832 3.93% $1,904 3.68% $1,974

2015 2016 2017

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Vendors that sell in Hardware markets

22Biggest

HARDWAREVendors

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Hardware Categories

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2011 2012 2013 2014

legacy (non-x86) servers 60.0 -8.33% 55.0 -27.27% 40.0 -12.50% 35.0Converged Infrastructures 12.0 108.33% 25.0 20.00% 30.0 6.67% 32.0

totals 375.0 6.67% 400.0 -20.00% 320.0 0.63% 322.0

X86 servers (blades, pizza, etc)255.0-21.88%320.0303.0 5.61% 250.0 2.00%

Israel 2011-17 Market : Server market

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2014 2015 2016 2017

35.0 -20.00% 28.0 -10.71% 25.0 -8.00% 23.0 legacy (non-x86) servers

32.0 9.38% 35.0 2.86% 36.0 5.56% 38.0 Converged Infrastructures

322.0 0.31% 323.0 0.93% 326.0 1.53% 331.0 totals

X86 servers (blades, pizza, etc)260.0 265.0255.0 270.01.89%1.92%1.96%

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Market Players: Servers 2013 (manufacturers)

X86 servers (blades, pizza, etc)

legacy (non-x86) servers

Converged Systems

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Market Players: Servers 2013 (VARs)

X86 servers (blades, pizza, etc)

legacy (non-x86) servers

Converged Systems

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Israel 2011-17 Market : “personal computing” market

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2014 2015 2016 2017115.0 4.35% 120.0 4.17% 125.0 4.00% 130.0 notebooks PC

105.0 -4.76% 100.0 5.00% 105.0 9.52% 115.0 desktop PCs

9.2 8.70% 10.0 20.00% 12.0 25.00% 15.0 thin clients

185.0 13.51% 210.0 4.76% 220.0 2.27% 225.0 mobility /tablets

414.2 6.23% 440.0 5.00% 462.0 4.98% 485.0 totals

2011 2012 2013 2014notebooks PC 130.0 -3.85% 125.0 -4.00% 120.0 -4.17% 115.0desktop PCs 152.0 -13.16% 132.0 -16.67% 110.0 -4.55% 105.0thin clients 7.0 -14.29% 6.0 33.33% 8.0 15.00% 9.2

mobility /tablets 100.0 20.00% 120.0 33.33% 160.0 15.63% 185.0totals 389.0 -1.54% 383.0 3.92% 398.0 4.07% 414.2

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Market Players: Personal Computing (manufacturers) 2013

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Market Players: Personal Computing (VARs) 2013

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Hardware Categories

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Israel 2011-15 Market : “storage” market

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2011 2012 2013 2014disks 165.0 3.03% 170.0 -10.59% 152.0 5.26% 160.0

totals 195.0 6.15% 207.0 -12.08% 182.0 5.49% 192.030.0other backup solutions 32.06.67%30.0 37.023.33% -18.92%

2014 2015 2016 2017160.0 9.38% 175.0 11.43% 195.0 2.56% 200.0 disks

192.0 9.38% 210.0 10.00% 231.0 3.03% 238.0 totals

other backup solutions35.0 36.0 38.02.86% 5.56%32.0 9.38%

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Market Players: “storage” (manufacturers) 2013

otherBackup/Storage

Solutions

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Market Players: “storage” (VARs) 2013

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Israel 2011-17 Market : Networking/call centers/security/DC markets

2014 2015 2016 2017

210.0 1.90% 214.0 1.40% 217.0 3.69% 225.0enterprise networking and

collaboration equipment

95.0 10.53% 105.0 9.52% 115.0 6.09% 122.0 security

60.0 5.00% 63.0 3.17% 65.0 4.62% 68.0 VoIP/call center equipment

365.0 4.66% 382.0 3.93% 397.0 4.53% 415.0 totals

2011 2012 2013 2014enterprise networking and

collaboration equipment 192.0 9.38% 210.0 -0.95% 208.0 0.96% 210.0security 75.0 9.33% 82.0 3.66% 85.0 11.76% 95.0

VoIP/call center equipment 55.0 9.09% 60.0 -3.33% 58.0 3.45% 60.0totals 322.0 9.32% 352.0 -0.28% 351.0 3.99% 365.0

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Market Players: Networking Products 2013

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Market Players: Security Appliances 2013

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Market Players: VoIP & other call center equipment 2013

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Hardware Categories

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Israel 2011-15 Market : DC, POS, ATMs, others markets

2011 2012 2013 2014Printers 119.0 -7.56% 110.0 -13.64% 95.0 -3.16% 92.0

toners/ ink/ reillers 85.0 4.71% 89.0 -15.73% 75.0 -2.67% 73.0Self Service (ATM/Kiosks/other) 60.0 3.33% 62.0 20.97% 75.0 13.33% 85.0

Point of Sale Appliances 30.0 6.67% 32.0 9.38% 35.0 20.00% 42.0Data Center Physical Equipment 70.0 5.71% 74.0 22.97% 91.0 4.40% 95.0other hardware and supplies 69.0 1.45% 70.0 2.86% 72.0 4.17% 75.0

totals 433.0 0.92% 437.0 1.37% 443.0 4.29% 462.0

2014 2015 2016 201792.0 -2.17% 90.0 0.00% 90.0 0.00% 90.0 Printers

73.0 1.37% 74.0 5.41% 78.0 2.56% 80.0 toners/ ink/ reillers

85.0 5.88% 90.0 0.00% 90.0 0.00% 90.0 Self Service (ATM/Kiosks/other)

42.0 7.14% 45.0 6.67% 48.0 4.17% 50.0 Point of Sale Appliances

95.0 3.16% 98.0 2.04% 100.0 10.00% 110.0 Data Center Physical Equipment

75.0 6.67% 80.0 2.50% 82.0 3.66% 85.0 other hardware and supplies

462.0 3.25% 477.0 2.31% 488.0 3.48% 505.0 totals

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Market Players: DC equipment & enterprise printers 2013

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Market Players: POS & Self-Service Systems 2013

POS will changecompletely in 2014

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STKI Summit 2014Israeli IT Market

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Israel: IT Software Total Market 2011-2015

SOFTWARE

2011$1,134 8.71% $1,233 9.51% $1,350 6.72% $1,441

2012 2013 2014

2014$1,441 7.08% $1,543 5.31% $1,625 5.59% $1,716

2015 2016 2017

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Vendors that sell in the Software markets

22Biggest

SOFTWAREVendors&VARs

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Software Categories 1

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2015 2015

2014 2015 2016 2017172.0 4.65% 180.0 2.78% 185.0 2.70% 190.0 system level software (OS, virtualization etc)

52.0 11.54% 58.0 3.45% 60.0 5.00% 63.0Middleware: WEB server, ESB, SOA, BPM,ETL, FTP, Emulation, messeging, BRMS etc.

83.0 2.41% 85.0 2.35% 87.0 3.45% 90.0 Data Management Systems (DBMS,etc)

307.0 5.21% 323.0 2.79% 332.0 3.31% 343.0 totals

changes changes2014 changes 2015

2011 2012 2013 2014system level software (OS, virtualization etc) 143.0 4.90% 150.0 16.67% 175.0 -1.71% 172.0

Middleware: WEB server, ESB, SOA, BPM, ETL,FTP, Emulation, messeging, BRMS etc. 45.0 15.56% 52.0 5.77% 55.0 -5.45% 52.0Data Management Systems (DBMS,etc) 65.0 27.69% 83.0 2.41% 85.0 -2.35% 83.0

totals 253.0 12.65% 285.0 10.53% 315.0 -2.54% 307.0

2011 changes 2012 changes 2013 changes 2014

Israel 2011-17 Market : Infrastructure software market

system level software (OS,virtualization etc)Middleware: WEB server, ESB,

SOA, BPM, ETL, FTP, Emulation,messeging, BRMS etc.Data Management Systems

(DBMS,etc)

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Market Players: system software 2013

system level software(OS, virtualization etc)

VARSsystem level software(OS, virtualization etc)

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Market Players: Middleware Software 2013

Middleware: WEB server, ESB, SOA, BPM, ETL, FTP,Emulation, messaging, Job Scheduling & BRMS etc.

VARsMiddleware: WEB server, ESB,

SOA, BPM, ETL, FTP, Emulation,messaging, Job Scheduling &

BRMS etc.

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Market Players: Data Bases Software 2013

Data Management Systems (DBMS) VARsData Management Systems (DBMS)

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2014 2015 2016 2017

105.0 4.76% 110.0 1.82% 112.0 2.68% 115.0BSM (Asset Management, Service

Desk, Monitoring etc)

68.0 2.94% 70.0 2.86% 72.0 4.17% 75.0 storage & backup

168.0 2.38% 172.0 1.74% 175.0 5.71% 185.0 Security / Cyber

236.0 2.54% 242.0 2.07% 247.0 5.26% 260.0 totals

Israel 2011-17 Market : Infrastructure Management Tools

2011 2012 2013 2014BSM (Asset Management, Service

Desk, Monitoring etc) 90.0 5.56% 95.0 8.42% 103.0 1.94% 105.0storage & backup 64.0 6.25% 68.0 -4.41% 65.0 4.62% 68.0Security / Cyber 127.0 3.94% 132.0 13.64% 150.0 12.00% 168.0

totals 191.0 4.71% 200.0 7.50% 215.0 9.77% 236.0

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Market Players: BSM Software 2013

BSM(Asset Management, Service Desk,

Monitoring etc.)

VASs for BSM(Asset Management, Service Desk,

Monitoring etc.)

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Market Players: Storage and Backup Software 2013

storage & backupsoftware VARs

storage & backupsoftware

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Market Players: Networking Software 2013

networking software VASnetworking software

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Market Players: Security/ Cyber Software Tier 1 : 2013

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Market Players: Security/ Cyber Software Tier 2 : 2013

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Software Categories 3

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Israel 2011-17 Market : Office of the CIO market

2011 2012 2013 2014Project & Portfolio Management 22.0 18.18% 26.0 3.85% 27.0 11.11% 30.0Governance, Risk & Compliance 21.0 -9.52% 19.0 -10.53% 17.0 5.88% 18.0

totals 43.0 4.65% 45.0 -2.22% 44.0 9.09% 48.0

2014 2015 2016 201730.0 16.67% 35.0 11.43% 39.0 5.13% 41.0 Project & Portfolio Management

18.0 2.78% 18.5 8.11% 20.0 10.00% 22.0 Governance, Risk & Compliance

48.0 11.46% 53.5 10.28% 59.0 6.78% 63.0 totals

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Israel 2011-15 Market : Development Tools market2011 2012 2013 2014

Development and ALM (includestesting tools) 85.0 5.88% 90.0 -4.44% 86.0 2.33% 88.0

Apps (mobile+social) developmenttools 12.0 25.00% 15.0 66.67% 25.0 44.00% 36.0totals 97.0 8.25% 105.0 5.71% 111.0 11.71% 124.0

2014 2015 2016 2017

88.0 4.55% 92.0 4.35% 96.0 2.08% 98.0 Development and ALM (includes

testing tools)

36.0 11.11% 40.0 12.50% 45.0 6.67% 48.0Apps (mobile+social) development

tools

124.0 6.45% 132.0 6.82% 141.0 3.55% 146.0 totals

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Market Players: Project & Portfolio Mgmt. Software 2013

Project & Portfolio Management VARsProject & Portfolio Management

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Market Players: Governance, Risk & Compliance Software 2013

Governance, Risk & Compliance Software

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Market Players: Development & ALM Software 2013

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Software Categories 2

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Israel 2011-17 Market : Information Mgmt. Tools market

2011 2012 2013 2014Office Productivity (Office, e-mail..) 85.0 2.35% 87.0 3.45% 90.0 2.22% 92.0KM (enterprise "portals & social" tools) 62.0 4.84% 65.0 10.77% 72.0 5.56% 76.0

WCM (Web Content Management) 12.0 25.00% 15.0 33.33% 20.0 25.00% 25.0Analytics and data mngmt tools 100.0 20.00% 120.0 20.83% 145.0 3.45% 150.0Collaboration (IM,Video,Voice) 8.0 25.00% 10.0 -20.00% 8.0 25.00% 10.0

Document mgmt and search tools 35.0 14.29% 40.0 20.00% 48.0 4.17% 50.0Output mgmt (printing) tools 12.0 16.67% 14.0 7.14% 15.0 20.00% 18.0

totals 314.0 11.78% 351.0 13.39% 398.0 5.78% 421.0

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Israel 2011-17 Market 2 : Information Mgmt. Tools market

2014 2015 2016 201792.0 3.26% 95.0 0.00% 95.0 0.00% 95.0 Office Productivity (Office, e-mail..)

76.0 5.26% 80.0 7.50% 86.0 4.65% 90.0 KM (enterprise "portals & social" tools)

25.0 28.00% 32.0 25.00% 40.0 20.00% 48.0 WCM (Web Content Management)

150.0 8.67% 163.0 11.66% 182.0 9.89% 200.0 Analytics and data mngmt tools

10.0 40.00% 14.0 28.57% 18.0 22.22% 22.0 Collaboration (IM,Video,Voice)

50.0 20.00% 60.0 8.33% 65.0 10.77% 72.0 Document mgmt and search tools

18.0 11.11% 20.0 5.00% 21.0 9.52% 23.0 Output mgmt (printing) tools

421.0 10.21% 464.0 9.27% 507.0 8.48% 550.0 totals

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Market Players: KM & WCM Software 2013

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Market Players: Analytics and data mgmt. Software 2013

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Market Players: Analytics and data mgmt. (VARs) Software 2013

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Market Players: Output Mgmt & Collaboration Software 2013

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Market Players: Document mgmt. and search Software 2013

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Market Players: Mobile Development Software 2013

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Software Categories 4

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Israel 2011-17 Market : Business Applications market

2011 2012 2013 2014Vertical (core business) 54.0 3.70% 56.0 10.71% 62.0 4.84% 65.0

ERP + Vertical 115.0 2.61% 118.0 5.93% 125.0 16.00% 145.0

CRM + CEM 55.0 5.45% 58.0 6.90% 62.0 20.97% 75.0Talent management/HR 3.0 66.67% 5.0 24.00% 6.2 12.90% 7.0

PLM 9.2 8.70% 10.0 20.00% 12.0 8.33% 13.0totals 236.2 4.57% 247.0 8.18% 267.2 14.15% 305.0

2014 2015 2016 201765.0 6.15% 69.0 4.35% 72.0 8.33% 78.0 Vertical (core business)

145.0 7.59% 156.0 3.85% 162.0 3.70% 168.0 ERP + Vertical

75.0 9.33% 82.0 3.66% 85.0 2.35% 87.0 CRM + CEM

7.0 -7.14% 6.5 -7.69% 6.0 -3.33% 5.8 Talent management/HR

13.0 15.38% 15.0 13.33% 17.0 17.65% 20.0 PLM

305.0 7.70% 328.5 4.11% 342.0 4.91% 358.8 totals

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Market Players: ERP Software (all sizes) 2013

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Market Players: CRM & CEM Software 2013

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Market Players: Vertical Application Software TIER 1 2013

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Market Players: Vertical Application Software TIER 2 2013

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STKI Summit 2014Israeli IT Market

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2011$3,018 3.94% $3,137 -0.35% $3,126 4.48% $3,266

2012 2013 2014

Israel: Value Added Services Market 2011-2015

VALUE ADDED SERVICES

2014$3,266 5.94% $3,460 5.72% $3,658 4.21% $3,812

2015 2016 2017

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Vendors that sell in the VAS markets

22Biggest

Value-AddedVendors

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The SIX categories of IT Value Added Services Offered in Israel

2011-201726% growth

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Value Added Services Offered 2011 2012 2013 2014Infrastructure and DC Project 434.0 5.07% 456.0 -4.17% 437.0 1.14% 442.0

IT Department Management Projects 547.0 0.18% 548.0 -7.85% 505.0 5.35% 532.0Application Implementation Projects 739.0 1.22% 748.0 4.01% 778.0 5.01% 817.0Application Development Projects 286.0 13.29% 324.0 9.57% 355.0 12.96% 401.0

XXX Sourcing Services 854.0 2.81% 878.0 -3.08% 851.0 0.00% 851.0Cloud Services 158.0 15.82% 183.0 9.29% 200.0 11.50% 223.0

TOTALS 3,018.0 3.94% 3,137.0 -0.35% 3,126.0 4.48% 3,266.0

2014 2015 2016 2017 Value Added Services Offered

442.0 8.60% 480.0 4.58% 502.0 4.78% 526.0 Infrastructure and DC Project

532.0 4.51% 556.0 4.32% 580.0 4.14% 604.0 IT Department Management Projects817.0 5.88% 865.0 4.39% 903.0 3.88% 938.0 Application Implementation Projects

401.0 12.97% 453.0 9.05% 494.0 2.63% 507.0 Application Development Projects851.0 0.12% 852.0 4.34% 889.0 3.82% 923.0 XXX Sourcing Services

223.0 13.90% 254.0 14.17% 290.0 8.28% 314.0 Cloud Services

3,266.0 5.94% 3,460.0 5.72% 3,658.0 4.21% 3,812.0 TOTALS

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IT Projects

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Israel 2011-17 Market 1 : infrastructure & DC project markets

Infrastructure and DC Projects 2011 2012 2013 2014Hardware Maintenance 100.0 0.00% 100.0 -5.00% 95.0 -5.26% 90.0

Data Center work 32.0 9.38% 35.0 14.29% 40.0 12.50% 45.0

Consolidation/ virtualization /monitoring/BSM/storage/ hardware/ Data Center

Environment/ networking projects 200.0 5.00% 210.0 -7.14% 195.0 -2.56% 190.0software integration, middleware, soa

projects, BPM 52.0 15.38% 60.0 3.33% 62.0 12.90% 70.0

call center integration project 50.0 2.00% 51.0 -11.76% 45.0 4.44% 47.0

Infrastructure and DC Project 434.0 5.07% 456.0 -4.17% 437.0 1.14% 442.0

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Israel 2011-17 Market 2: infrastructure & DC project markets

2014 2015 2016 2017 Infrastructure and DC Projects

90.0 0.00% 90.0 -5.56% 85.0 0.00% 85.0 Hardware Maintenance

45.0 33.33% 60.0 13.33% 68.0 5.88% 72.0 Data Center work

190.0 5.26% 200.0 5.00% 210.0 2.38% 215.0

Consolidation/ virtualization /monitoring/BSM/storage/ hardware/ Data Center

Environment/ networking projects

70.0 14.29% 80.0 6.25% 85.0 11.76% 95.0software integration, middleware, soa

projects, BPM

47.0 6.38% 50.0 8.00% 54.0 9.26% 59.0 call center integration project

442.0 8.60% 480.0 4.58% 502.0 4.78% 526.0 Infrastructure and DC Project

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Market Players: Hardware Maintenance Services 2013

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Market Players: Data Center and DRP projects 2013

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Market Players: hardware integration projects 2013HWRE INTEGRATION: Consolidation/

virtualization /monitoring/ BSM/storage/collaboration/ networking projects

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Market Players: software integration projects 2013SWRE INTEGRATION:

middleware, SOA, BPMprojects

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Market Players: VoIP- Call Center Projects 2013

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Israel 2011-17 Market 1 : IT Department Management Project

IT Department Management Projects 2011 2012 2013 2014 IT Consulting & IT Analysts

45.0 4.44% 47.0 10.64% 52.0 15.38% 60.0

office of the CIO/ PMO projects 25.0 8.00% 27.0 3.70% 28.0 7.14% 30.0

ALM Q/A & Testing 142.0 5.63% 150.0 -32.00% 102.0 -3.92% 98.0Auditing , Governance & Risk

Management projects 65.0 3.08% 67.0 -2.99% 65.0 -3.08% 63.0

security projects (risk assessment/ penetrationtests. Integration:SKADA, MDM,etc) 120.0 4.17% 125.0 12.00% 140.0 12.86% 158.0

IT Training 105.0 -19.05% 85.0 -11.76% 75.0 4.00% 78.0HATMAA projects 45.0 4.44% 47.0 -8.51% 43.0 4.65% 45.0

IT Department Management Projects 547.0 0.18% 548.0 -7.85% 505.0 5.35% 532.0

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Israel 2011-17 Market 2 : IT Department Management Project

2014 2015 2016 2017 IT Department Management Projects

60.0 5.00% 63.0 7.94% 68.0 5.88% 72.0 IT Consulting & IT Analysts

30.0 13.33% 34.0 5.88% 36.0 8.33% 39.0 office of the CIO/ PMO projects

98.0 -1.02% 97.0 -2.06% 95.0 -3.16% 92.0 ALM Q/A & Testing

63.0 3.17% 65.0 3.08% 67.0 2.99% 69.0Auditing , Governance & Risk

Management projects

158.0 7.59% 170.0 7.06% 182.0 7.14% 195.0security projects (risk assessment/ penetration

tests. Integration:SKADA, MDM,etc)

78.0 2.56% 80.0 2.50% 82.0 3.66% 85.0 IT Training

45.0 4.44% 47.0 6.38% 50.0 4.00% 52.0 HATMAA projects

532.0 4.51% 556.0 4.32% 580.0 4.14% 604.0 IT Department Management Projects

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Market Players: IT Consulting 2013

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Market Players: Office of the CIO Projects 2013

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Market Players: ALM, Q/A & Testing Projects 2013

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Market Players: Risk & GRC Projects 2013

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Market Players: Security Projects 2013

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Market Players: Training Services 2013

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Market Players: “Hatmaa” Projects 2013

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Implementation Projects

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Israel 2011-17 Market 1 : application implementation market

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Israel 2011-17 Market 2: application implementation market

2014 2015 2016 2017 Application Implementation Projects

208.0 1.92% 212.0 3.77% 220.0 2.27% 225.0 ERP projects

168.0 4.76% 176.0 3.41% 182.0 4.40% 190.0 CRM projects

135.0 11.11% 150.0 5.33% 158.0 4.43% 165.0 core vertical package implementation

180.0 6.67% 192.0 4.69% 201.0 4.48% 210.0 BI/DW/EPM/Data Management projects

104.0 5.77% 110.0 1.82% 112.0 3.57% 116.0knowledge management (ECM, SP, BPM,

Portals) projects

22.0 13.64% 25.0 20.00% 30.0 6.67% 32.0 Printing/output management projects

817.0 5.88% 865.0 4.39% 903.0 3.88% 938.0 Application Implementation Projects

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Market Players: ERP Projects 2013

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Market Players: CRM Projects 2013

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Market Players: Core/ vertical Projects 2013

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Market Players: Data Analysis Projects 2013

nearlysamesize

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Market Players: KM Projects 2013

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Development Projects

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Israel 2011-17 Market 1 : Application Development Market

Application Development Projects 2011 2012 2013 2014.NET/XRM development Projects 91.0 17.58% 107.0 4.67% 112.0 7.14% 120.0

java & others (non-.NET) development 30.0 3.33% 31.0 3.23% 32.0 18.75% 38.0

mainframe/AS400 projects 32.0 9.38% 35.0 8.57% 38.0 13.16% 43.0

Migrations projects 25.0 8.00% 27.0 7.41% 29.0 6.90% 31.0

Web, Internet, Social projects 65.0 12.31% 73.0 13.70% 83.0 10.84% 92.0

Mobile projects 25.0 24.00% 31.0 16.13% 36.0 25.00% 45.0

UX Design projects 18.0 11.11% 20.0 25.00% 25.0 28.00% 32.0

Application Development Projects 286.0 13.29% 324.0 9.57% 355.0 12.96% 401.0

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Israel 2011-17 Market 2: Application Development Market

2014 2015 2016 2017 Application Development Projects

120.0 9.17% 131.0 5.34% 138.0 3.62% 143.0 .NET/XRM development Projects

38.0 18.42% 45.0 11.11% 50.0 -54.00% 23.0 java & others (non-.NET) development

43.0 9.30% 47.0 6.38% 50.0 4.00% 52.0 mainframe/AS400 projects

31.0 12.90% 35.0 14.29% 40.0 15.00% 46.0 Migrations projects

92.0 11.96% 103.0 6.80% 110.0 10.00% 121.0 Web, Internet, Social projects

45.0 15.56% 52.0 17.31% 61.0 14.75% 70.0 Mobile projects

32.0 25.00% 40.0 12.50% 45.0 15.56% 52.0 UX Design projects

401.0 12.97% 453.0 9.05% 494.0 2.63% 507.0 Application Development Projects

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Market Players: .NET/XRM development Projects 2013

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Market Players: java & others (non-.NET) development 2013

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Market Players: Legacy & Migration Projects 2013

Migration Projects

mainframe/AS400/ oldersystems applications

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Market Players: Web, Internet, Social Projects 2013

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Market Players: Mobility Projects 2013

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Market Players: UX Design projects 2013

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Sourcing and Managed Services

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Operational Deployment Models

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Israel 2011-17 Market 1 : Sourcing and manage services markets

XXX Sourcing Services 2011 2012 2013 2014"off site" data center - (operational/DRP) 40.0 12.50% 45.0 8.89% 49.0 8.16% 53.0

call centers/help desk outsourcing 60.0 3.33% 62.0 3.23% 64.0 6.25% 68.0application/ complete outsourcing 185.0 4.86% 194.0 -2.06% 190.0 1.05% 192.0

managed infrastructure services (storagemngt, DBA services) 87.0 9.20% 95.0 -8.42% 87.0 6.90% 93.0

Gulgalot / Temps 350.0 -2.86% 340.0 -11.76% 300.0 -8.33% 275.0

Nearshore 100.0 8.00% 108.0 15.74% 125.0 4.00% 130.0

Printing outsourcing 32.0 6.25% 34.0 5.88% 36.0 11.11% 40.0XXX Sourcing Services 854.0 2.81% 878.0 -3.08% 851.0 0.00% 851.0

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Israel 2011-17 Market 2 : Sourcing and manage services markets

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Market Players: "off site" data center - (operational/DRP) 2013

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Market Players: call center/help desk outsourcing 2013

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Market Players: application/ complete outsourcing 2013

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Market Players: managed infrastructure services (storage mngt, DBA services) 2013

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Market Players: “gulgalot” 2013

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Market Players: nearshore 2013

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Cloud Services

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Israel 2011-17 Market 1 : “Cloud” services market

Cloud Services 2011 2012 2013 2014BP as a Service BPaaS (salaries, call

centers, etc) 100.0 2.00% 102.0 1.96% 104.0 1.92% 106.0

Software as a Service SaaS 40.0 37.50% 55.0 9.09% 60.0 13.33% 68.0

Platform as a Service PaaS 4.0 50.00% 6.0 33.33% 8.0 12.50% 9.0

DRP as a service. Provider owns the HW 4.0 100.00% 8.0 25.00% 10.0 50.00% 15.0

Infrastructure as a Service IaaS 10.0 20.00% 12.0 50.00% 18.0 38.89% 25.0Cloud Services 158.0 15.82% 183.0 9.29% 200.0 11.50% 223.0

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Israel 2011-17 Market 2 : “Cloud” services market

2014 2015 2016 2017 Cloud Services

106.0 0.94% 107.0 2.80% 110.0 1.82% 112.0BP as a Service BPaaS (salaries, call

centers, etc)

68.0 10.29% 75.0 13.33% 85.0 8.24% 92.0 Software as a Service SaaS

9.0 33.33% 12.0 25.00% 15.0 33.33% 20.0 Platform as a Service PaaS

15.0 33.33% 20.0 25.00% 25.0 20.00% 30.0 DRP as a service. Provider owns the HW

25.0 60.00% 40.0 37.50% 55.0 9.09% 60.0 Infrastructure as a Service IaaS

223.0 13.90% 254.0 14.17% 290.0 8.28% 314.0 Cloud Services

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Computing Deployment Models

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Market Players: BPaaS Services 2013

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Market Players: SaaS Services 2013

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Market Players: PaaS Services 2013

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Market Players: DRaaS Services 2013

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Market Players: IaaS Services 2013

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