stop pollution now!
DESCRIPTION
Stop Pollution Now!. Or You Will Miss The Sun. By Henry Lo, Fred Wu & Lei Liang. Our Style. Swiss Design a.k.a. International Typographic Style f ound in Switzerland in 1950s follows grid system asymmetric layouts u ses Helvetica as typeface a lso favors photographs. Examples. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/1.jpg)
Stop Pollution Now!Or You Will Miss The Sun.
By Henry Lo, Fred Wu & Lei Liang
![Page 2: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/2.jpg)
Our Style• Swiss Design
• a.k.a. International Typographic Style• found in Switzerland in 1950s• follows grid system• asymmetric layouts• uses Helvetica as typeface• also favors photographs
![Page 3: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/3.jpg)
Examples
![Page 4: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/4.jpg)
Our Designer• Josef Müller-Brockmann
• Swiss graphic designer• simple designs• clean use of typography
![Page 5: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/5.jpg)
Examples
![Page 6: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/6.jpg)
Our Cause• Pollution
• must be stopped• pollutant released into atmosphere• and darken the sky• making air less clean• causes health problems
![Page 7: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/7.jpg)
Final Poster• Photo taken from
Vancouver• Typeface
• Helvetica• Both title & body
• Tilted axis for a disastrous effect
![Page 8: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/8.jpg)
Font-related• Bright colours contrast
well against background• Hierarchy
• You will miss the sun (Bigger, as Title)
• Stop pollution now! (Smaller, as whisper)
• The space between words align with the buildings below
![Page 9: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/9.jpg)
Connotation• Dark clouds = pollutants• The buildings = us• dark colour scheme
makes us feel gloomy
• Big picture is, if we don’t stop, something bad will happen
![Page 10: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/10.jpg)
Continue…• the word “SUN” is being
underlined• emphasizing on the what
we will lose• The phrase under the line,
whisper to us the answer
• STOP Pollution Now!
![Page 11: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/11.jpg)
Any Questions?Feel free to ask =]
![Page 12: Stop Pollution Now!](https://reader036.vdocuments.net/reader036/viewer/2022062310/56816292550346895dd301c0/html5/thumbnails/12.jpg)
Thank you !And please STOP Pollution Now !!!