stories of an extraordinary world · things, both high-tech and low -tech ... the line of beauty...

STORIES OF AN EXTRAORDINARY WORLD

Our Promise In 1843 our subject is your world, your life, the stories behind your everyday encounters and the forces that shape your experiences. We remind you that life is extraordinary. We believe in the power of individual voices to tell big stories from a personal perspective – that the drama of one life can illuminate a million more. We tell our stories across all formats, in print, in photos, on film, in multimedia form online, and in podcast too.

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Our success story so far

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Shortlist for the IAA BrillAAnce Awards in 2018

Shortlisted for awards by the Foreign Press Association, the Travel Media Awards, and The Association of Independent Tour Operators in 2018

The 1843 cover story on Donatella Versace was picked up in global news & fashion media, including Vogue, Harpers Bazaar, and the Guardian

Journalist Alexander Clapp won an EU migration award and a grant from the Pulitzer Centre for Crisis Reporting for his reporting in 1843

Award winner for “Launch of the Year” at the British Media Awards in 2017

Award winner for “Best New Print Product” at the International News Media Association Awards in 2017

Shortlisted for a DADI (Drum Awards for the Digital Industries) in 2016

Won Hottest Newcomer” award from Adweek in 2016

. © The Economist Group 2019

https://www.1843magazine.com/style/versace-the-resurrection

What’s new?

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VISION & DESIGN

At 1843 we aim to delight and entertain, taking a provocative and surprising approach to the world. This is reflected in our bold, bright

and beautiful new design

CONTRIBUTORS

Pamela Druckerman, author, on the psychology of dress Alexandra Suich Bass writes Postcard from Silicon Valley

Luke Leitch, style editor, on tales of the catwalk Ann Wroe on the secret life of objects

Photographers Tim Flack and Nadav Kander Illustrators Noma Bar and Luis Granena

SECTIONS

Read on for design, technology, style, food, journeys and at least four longform features, including

a culture profile

1843MAGAZINE.COM

A new-look site engages readers with regular new content, features

and the stories of the people behind the news

DIGITAL EDITIONS

Read our digital edition in The Economist’s app, via the “Daily Picks”

from The Economist, and online

FILMS & PODCASTS

1843 is launching a series of films and podcasts, dedicated to the power and

appeal of our stories. Content is made by award-winning teams from Economist Films

and Economist Radio

Our audience


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Always curious, always inspired by new ideas from around the world… The 1843 audience has a thirst for knowledge and inspiration. They’re extremely high earners who are happy to invest in philanthropy, travel, property, luxury items and experience. In those moments during the day when they press pause on their busy lives, they want to immerse themselves in stories about the arts, travel, food, global culture, technology and style, accompanied by world-class photos and illustrations. Readers spend on average an hour with our print publication alone.

New platforms and places

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Print

Online

App

Films

Podcast


79.5K 665K

142K

1843 global coverage

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WORLDWIDE: Worldwide: 483,138 in print and digital

Average HHI: $220,799 60:40 Male:Female

800k global online UU’s

Americas Print & dig: 823,978 Online: 5,188,086 App UD: 187,480

United Kingdom Print & dig: 248,196 Online: 1,341,579 App UD: 74,102

Asia Pacific

Print & dig: 37,880

CEMEA Print & dig: 194,543 Online: 2,090,444 App UD: 78,836

Print & dig: 247,911

Print & dig: 138,726

Print & dig: 58,621

Source: ABC World Brand Report January-June 2018 © The Economist Group 2019

79.5K

SOCIAL MEDIA REACH:

665K 142K

1843 is uniquely positioned among lifestyle magazines


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Global

National

Su

bstance

Sty

le

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1843

Even more substance with style

1843 brings you fantastic long-form and narrative journalism, by brilliant writers from The Economist and beyond, and some of the world’s best photographers and illustrators. Our perspective is both provocative and entertaining, reflected in our new bold and beautiful design. Each issue we publish at least four longform features. We offer you a prolonged encounter with a cultural figure – more depth, less puff. We tell the story of the forces that shape your world, of the food we eat, the belongings we treasure (or even take for granted) and the individuals whose ideas shape ours.

We take a scientific and forensic approach to the emotional: how we raise our children, the prevalence of burnout, or the rise and rise of perfectionism. And we give you a dose of grit too: why Chinese children are filling a school near you; how an artist makes it in Saudi Arabia (and what happens when his friend does not); or what Brigitte Macron tells us about the changing role of women in France.

~ ROSIE BLAU Editor 1843 magazine


New Sections

A deep dive

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UPFRONT DESIGN &

TECHNOLOGY STYLE FOOD JOURNEYS THE 1843

INTERVIEW


Upfront

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Every issue of 1843 will begin with a tangential take on the news in the UPFRONT section.

The 1843 interview We take out one of the world’s most fascinating people – a world leader, head of a global company or a star of the cultural world – and get to know them over a game of tennis, a hike in the Rockies or while grilling fish on a barbecue

All the rage takes you on a quick tour of the globe to check out the sounds, fashion, food and festivals trending in different countries: we watch the YouTube video that has taken Ukraine by storm; queue down the street for cheese tea in Beijing; and explain why pixie boots are hot in Mexico

Cheat’s guide presents a single artwork from an upcoming exhibition or event and asks a basic question: why your five-year-old couldn’t paint a Pollock, or what makes the Mona Lisa so great

International slang we learn how to speak like the youth of South Korea or swear in Swahili

How we live now is the curmudgeon’s guide to life: Adrian Wooldridge explains what the rise of the “mankle” (men’s ankle) tells us about the state of civilisation; and probes the politics and proliferation of piercings.


Design and technology

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The DESIGN AND TECHNOLOGY section focuses on the emotions evoked by things, both high-tech and low-tech In My life in six objects we hear the story of a single designer through their most treasured belongings On brand deconstructs how marketers make us want the products in our daily life Postcard from Silicon Valley offers a sharp and funny take on life in the heart of the new world In Darwin bites evolution meets technology: each time we look at the way the body is driving new technology, the eye, the voice, our sense of touch Toolkit will look at tech on a theme: the best gadgets for a good night’s sleep, or how to become a home movie producer


Style

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The line of beauty brings you the long history of the latest trend from the catwalk, crowned with a contemporary fashion shoot In The science of fashion we look at the tech behind our clothes: how wool lost its itch, how to make a shoe from a mushroom or how indigo got its purple In Cat walks, 1843’s style editor Luke Leitch casts an eye on the culture of the fashion world Pamela Druckerman, an American author in Paris, explores the psychology of our clothes choices in Dress Code


Food

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We bring you The Ingredient: is it an avocado? Is it a fiddlehead fern? What’s trendy in the food world, and why. Travel home with a famous chef or restaurant-owner in Home Cooking, to the place where their inspiration came from: we shop in the local markets, eat in the neighbourhood deli and hopefully meet their Mum World in a dish brings you the politics of the food on your plate, plus a graphic recipe of how to cook it All accompanied by world class food photography, including Paul Zak


Journeys

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In JOURNEYS, a novelist embarks on a voyage for both mind and body that evokes a place and the emotions that it conjures How to talk about places you’ve never been gives you talking points to pretend you’ve been to the hot new destination (and tips for what to do if you make the journey) How it feels offers a snapshot of the stomach-sinking moment of adventure travel: what it’s like when you’re half way up (or half way down) an ice cliff; or the truth about swimming with killer whales In City Nights, a journalist and photographer venture out for a night together and bring you Moscow at midnight, Shanghai at 3am and dawn in Detroit


The 1843 interview

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We take out one of the world’s most fascinating people – a world leader, a head of a global company or the rising star of the cultural world – and get to know them as we play a game of tennis with them, go dancing or take a vintage car out for a drive.


Supplements

Watch and jewellery supplement: UK

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Edited by 1843 Luxury editor Melanie Grant and featuring world class contributors such as Nick Foulkes and Tim Barber, in the Dec/Jan edition of 1843 we produced a beautiful supplement dedicated to the best products, stories and people in the world of watches and jewellery.

Dec/Jan edition UK edition: 138,726 print and digital circulation

Source: ABC World Brand Report July-Dec 2017 and digital and newsstand estimates 1st December 2017- 31st January 2018 BIME. © The Economist Group 2019

Design and interiors supplement

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Published in advance of the Salone del Mobile in Milan, the world's most important design fair, the April/May 2019 issue of 1843 will feature a special supplement dedicated to the latest trends and most innovative figures in the worlds of furniture and interior design, edited by 1843 associate editor, Simon Willis.

April/May UK & CEMEA edition: 196,726 print and digital circulation

Source: ABC World Brand Report July-Dec 2017 and digital and newsstand estimates 1st December 2017- 31st January 2018 BIME © The Economist Group 2019

Travel supplement

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The February/March 2019 issue of 1843 featured a special supplement dedicated to travelling in Japan, which included the pilgrim trail, food, best museums, gardens and castles to explore and more.

February/March Global edition: 483,138 print and digital circulation

Source: ABC World Brand Report July-Dec 2017 and digital and newsstand estimates 1st December 2017- 31st January 2018 BIME © The Economist Group 2019

Audience

Cur ious | Global | Influential

Luxury : Our audience is your audience

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Please note – 1843 data is based on The Economist - Total Brand Reach Source: IPSOS Global Business Influencers 2017- based on total brand reach (30-day cume) © The Economist Group 2019

Global

● 83% value craftsmanship in the luxury products they purchase

● 83% believe high-quality experiences are more important than possessions

● 64% feel luxury products and services play an important role in their lives

● 74% like to find out about new trends and be knowledgeable about

luxury products and services

● 74% feel the heritage/history of luxury brands that they purchase is

important to them

1843 Worldwide Audience (Luxury)

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Please note – 1843 data is based on The Economist - Total Brand Reach. Source: IPSOS Global Business Influencers 2017- based on total brand reach (30 day cume); IPSOS Affluent Europe 2017: annual release up to Q2 – Top 3% - based on print and digital (website/app) audiences (monthly reach); IPSOS Affluent Survey USA Spring 2018 HHI $125,000+ – based on print, digital, website (monthly reach) audiences) © The Economist Group 2019

Global

UK

US

Of the Global Business Influencers, The Economist reaches:

● Over 2 in 5 who own a premium car worth more than $80,000.

● 2 in 5 who own a watch worth more than $10,000

● Nearly 2 in 5 who own a fine piece of jewellery worth more than $2,500

● 2 in 5 who own luxury clothing and footwear worth $2,500 or more

● Nearly 2 in 5 who own bags and accessories worth $2,500 or more

● Nearly 75% own a hybrid/ electric car ● Over 1 in 3 plan to purchase a car worth

€40,000 or more ● 70% more likely to plan to buy a watch

worth €7,500 or more ● 73% more likely to have bought

jewellery worth €1,500 or more in the last year

● Nearly 1 in 3 bought luxury fragrance/ cosmetics costing over €150 or more in the last six months

● 2 in 5 own (a) luxury vehicle(s) ● 75% more likely than the average

affluent reader in the US to have spent $15,000 or more on fine watches & jewellery (Index 175)

● More than 2 in 5 prefer to buy designer or luxury brands

● 53% more likely than the average affluent reader in the US to buy designer collection/couturier items in the next year (index 153)

1843 Worldwide Audience (Travel)

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Please note – 1843 data is based on The Economist - Total Brand Reach. Source – IPSOS Global Business Influencers 2017- based on total brand reach (30 day cume); IPSOS Affluent Europe 2017: annual release up to Q2 – Top 3% - based on print and digital (website/app) audiences (monthly reach); IPSOS Affluent Survey USA Spring 2018 HHI $125,000+ – based on print, digital, website (monthly reach) audiences) © The Economist Group 2019

Global

UK

US


● Nearly 2 in 5 who use First/Business class for business/ leisure trips

● Nearly 2 in 5 who typically stay at luxury boutique hotels or 4/5 star hotels

● Nearly 2 in 5 who have a leisure travel budget of $5,000 or more

● 2 in 5 who have taken ten or more air trips

● Two times more likely to travel business/club/first class for Leisure (Index 192)

● Two times more likely to travel business/club/first class for Business (Index 187)

● Over 3 in 5 stayed in upscale resorts or 4/5 star hotels in the last year

● Nearly half have taken four or more holidays in the last year

● 73% more likely than the average affluent reader in the US to have flown abroad five or more times for pleasure (Index 173)

● 74% more likely than the average affluent reader in the US to have used private aircraft or charter service in the past year (Index 174)

● 70% of 1843 readers stay at luxury boutique hotels or 4/5 star hotels

● More than 2 in 5 travel first/business class

1843 Worldwide Audience (Technology)

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Please note – 1843 data is based on The Economist - Total Brand Reach. Source – (Source – IPSOS Global Business Influencers 2017- based on total brand reach (30 day cume); IPSOS Affluent Europe 2017: annual release up to Q2 – Top 3% - based on print and digital (website/app) audiences (monthly reach) © The Economist Group 2019

Global

UK

US


● Nearly 2 in 5 like to find out about new trends and be knowledgeable about technology

● Nearly 1 in 2 who use projection gaming ● Over 2 in 5 who own virtual-reality

headsets ● 2 in 5 who own high-tech household

devices ● Nearly 2 in 5 who own an Ultra HD/

4KTV set

● Over 7 in 10 follow the developments in technology

● Over 1 in 4 currently own a UHD TV (4k/Ultra HD TV)

● Over 1 in 2 own gaming consoles connected to TV (Playstation, Wii, Xbox, etc.)

● Nearly 1 in 2 own wearable devices

● Nearly 3 in 5 are usually the first ones to try out new technology products

● More than 1 in 3 currently own a UHD TV (4k/Ultra HD TV)

● 12% own virtual reality headset (Oculus Rift, HTV Vive, etc.)

1843 Worldwide Audience (Finance)

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Please note – 1843 data is based on The Economist - Total Brand Reach. Source – IPSOS Global Business Influencers 2017- based on total brand reach (30 day cume); IPSOS Affluent Europe 2017: annual release up to Q2 – Top 3% - based on print and digital (website/app) audiences (monthly reach) caution; **Very low respondents, data unstable, use with caution; IPSOS Affluent Survey USA Spring 2018 HHI $125,000+ – based on print, digital, website (monthly reach) audiences) © The Economist Group 2019

Global

UK

US


● Over 2 in 5 with net worth/ liquid assets of $1 million or more

● Over 2 in 5 with net worth/ liquid assets of $5 million or more

● Nearly 2 in 5 who intend to invest in real estate

● 2x more likely than the average affluent reader in the UK to have liquid assets worth €5 million or more (Index 187)**

● 43% more likely than the average affluent reader in the UK to have liquid assets worth €1 million or more (Index 143)

● Nearly 1 in 5 are always looking for new ways to invest

● Nearly 50% more likely than the average affluent reader in the US to have liquid assets worth $5 million or more (Index 146)

● Nearly 50% more likely than the average affluent reader in the US to have liquid assets and real estate (other than primary residence) worth $10 million or more (Index 148)

● 5% own a vacation/weekend home

In good company

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Engaging with ’s unique Audience

Discover Tokyo: modern/tradition

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The challenge The Tokyo Convention and Visitors Bureau wanted to attract the affluent, intellectually curious from key markets such as the US, UK, Canada, Australia, France and Germany. The challenge was to create awareness and interest in Tokyo as a travel destination among travel influencers and affluent travellers Our thought The content and media programme highlighted the two sides of an extraordinary metropolis: the modern, thriving, exciting Tokyo and the beautiful, tranquil, delicate Tokyo of tradition. A top-class photojournalist captured the essence of each story, accompanied by a 500-700 word article Why it counts? The content hub received 79K+ page views and the programme was nominated for two prestigious awards


BrillIAAnce Awards

2018 Finalist

CONTENT

Webby Awards

2018 Nominee

Amex platinum cards: the world’s

most exciting cities

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The challenge Amex wanted to engage their UK target audience of predominantly male AB1s earning over £100,000 and travelling regularly for business and leisure. The aim was to create content around a bespoke luxury event that could be used in media channels to reinforce Amex Platinum’s position as the best charge card for frequent travellers and drive new acquisitions Our thought Amex sponsored the first ever event produced under the 1843 brand - The World’s Most Exciting Cities, leveraging our audience’s love of travel and discovery Why it counts?

We promoted the event, encouraged registration and delivered the target number of attendees to The World’s Most Exciting Cities event of 75. The campaign delivered against the number of impressions planned, via a range of different formats including media units, site takeovers and digital edition adverts. These ran across Economist.com, 1843 and Audience Extension


Thai Airways:

enchantment in the skies

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The challenge

To create a content-led, digital-first solution for Thai Airways to drive brand awareness and positive brand association The thought

We created “Enchantment in the Skies”, an online multimedia and content platform hosted on an 1843 hub. It brought the experience of Thai Airways to life for the audience via a series of articles and videos Why it counts?

Social units on Facebook have driven 13,319 users to the content hub. Social units on content amplification platforms have driven 10,005 users to the content hub


Thank you

Name: xxx Contact Number: xxxxx

© The Economist 2019. These materials and their contents are confidential and the exclusive property of The Economist Newspaper Limited. Their unauthorized reproduction or dissemination to any party other than the original recipient(s) is prohibited. These materials are provided for information only and shall not be construed as an offer or any form of contractual commitment by The Economist Newspaper Limited or any of its subsidiaries or affiliates. The opportunities described herein are subject to change and editorial approval.

Appendix

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2019/20

Bookings for more than one edition of the same issue are eligible for a 4% discount © The Economist Group 2019

ISSUE ON-SALE DATE COPY DEADLINE

Apr/May 2019 18th March 19 20th Feb 19

June/July 2019 13th May 19 11th April 19

Aug/ Sept 2019 29th July 19 27th June 19

Oct/ Nov 2019 23rd Sept 19 22nd Aug 19

Dec/ Jan 2019 2nd Dec 19 31st Oct 19

Feb/Mar 2020 3rd Feb 20 2nd Jan 20

Apr/May 2020 16th March 20 13th Feb 20

Jun/Jul 2020 11th May 20 9th Apr 20

1843: Publication schedule

1843 rates (UK & CEMEA IN £)

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GEOGRAPHY WORLDWIDE UK CEMEA CIRCULATION 403,624 129,803 32,954

Inside front cover spread £64,515 £17,710 £11,600

First spread after IFC £62,902 £17,267 £11,310

Second spread after IFC £61,330 £16,836 £11,027

Fourth spread after IFC £59,128 £16,231 £10,631

Sixth spread after IFC £56,612 £15,541 £10,179

First spread after Contents or Masthead £59,676 £16,381 £10,730

Outside back cover £48,386 £13,282 £8,700

Inside back cover £40,322 £11,068 £7,250

Facing Masthead or Contributors £43,548 £11,954 £7,830

Single page £32,258 £8,855 £5,800

Double page spread £58,064 £15,939 £10,440

Half DPS £45,161 £12,397 £8,120

Half page £20,967 £5,755 £3,770

Print Edition


1843 rates (NA & AP IN $)

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Print Edition GEOGRAPHY WORLDWIDE AMERICAS ASIA PACIFIC CIRCULATION 403,624 220,292 20,575

Inside front cover spread $100,000 $46,280 $10,000

First spread after IFC $97,498 $45,122 $9,750

Second spread after IFC $95,061 $43,994 $9,506

Fourth spread after IFC $91,648 $42,415 $9,165

Sixth spread after IFC $87,748 $40,610 $8,775

First spread after Contents or Masthead $92,498 $42,808 $9,250

Outside back cover $74,999 $34,709 $7,500

Inside back cover $62,499 $28,916 $6,250

Facing Masthead or Contributors $67,499 $31,238 $6,750

Single page $50,000 $23,140 $5,000

Double page spread $90,000 $41,652 $9,000

Half DPS $69,999 $32,395 $7,000

Half page $32,499 $15,041 $3,250


1843 rates

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Online & Digital Edition

GEOGRAPHY AMERICAS / ASIA PACIFIC UK / CEMEA

ACTIVE MONTHLY USERS 27619 / 17305 8923 / 25667

Ad Format Sitewide Rate Premium Rate Sitewide Rate Premium Rate

MPU & Leaderboard $39 CPM $46 CPM £22 CPM £26 CPM

Billboard & Pushdown $45 CPM $54 CPM £25 CPM £30 CPM

Brand Canvas Unit $90 CPM $108 CPM £50 CPM £60 CPM

Sponsored content box & article POA POA POA POA

Digital edition only POA POA POA POA


stories of an extraordinary world · things, both high-tech and low -tech ... the line of beauty...

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