storytelling e dati: vendere (o convertire) significa raccontare storie - knowdata16, bologna,...
TRANSCRIPT
Conoscenza del cliente
Conoscenza del prodotto
CREA UNA STORIA + =
3. È LO STORYTELLING CHE TRASFORMA L’ESPERIENZA
FARE STORYTELLING SIGNIFICA PERMETTERE
A UN CLIENTE DI SOGNARE SU COME UN PRODOTTO AVRA’ UN IMPATTO
NELLA SUA VITA!
LO STORYTELLING SERVE AL CLIENTE
METTIAMO IL CLIENTE AL CENTRO
DA MULTICHANNEL…
… A OMNICHANNEL
…NON PIÙ IL PRODOTTO
DA MULTICHANNEL…
PRODOTTO
CANALI
CLIENTE
… A OMNICHANNEL
PRODUCT
CLIENTE
CANALI
PRODOTTO
CONTENUTO
POSSIAMO INTERAGIRE CON IL
CLIENTE ATTRAVERSO
I CONTENUTI CHE VISUALIZZA
TESTO
Up until a decade ago, organic products were reserved for a relatively small class of consumers. This has changed dramatically over the past decade. Thanks to product lines like SuperBio, organic products are now available to and popular with the general public as well. Is it possible to produce organic food for everyone?
SUPERBIO CAN REVOLUTIONIZE OUR WORLD
VIDEO FOTO
TITOLO
CHE COS’È UN ASSET DIGITALE?
Up until a decade ago, organic products were reserved for a relatively small class of consumers. This has changed dramatically over the past decade. Thanks to product lines like SuperBio, organic products are now available to and popular with the general public as well. Is it possible to produce organic food for everyone?
SUPERBIO CAN REVOLUTIONIZE OUR WORLD
OPPURE UN INSIEME DI ASSET
Up until a decade ago, organic products were reserved for a relatively small class of consumers. This has changed dramatically over the past decade. Thanks to product lines like SuperBio, organic products are now available to and popular with the general public as well. Is it possible to produce organic food for everyone?
SUPERBIO CAN REVOLUTIONIZE OUR WORLD
SUPERBIO
FARM
ORGANIC PRODUCT
COMPANY VISION
COSA VOGLIO: RACCOGLIERE DATI UTILIZZABILI
Connect all your channels and automatically extract data
from your content.
ACTIVATE
WEBSITE
CAMPAIGNS
STORES
CRM
MOBILE
E-COMMERCE
Profile audience (anonymous and known)
and understand their interests.
COLLECT
NAME CONTACT INFORMATION PROFILE
ENGAGED WITH THE FOLLOWING INTERESTS
ENGAGEMENT TIMELINE
Get strategic data to support business decisions.
Brand Identity
Content Marketing Insight Selling
Customer Experience
ENGAGE
LA CHIAVE: SONO I CONTENUTI STESSI CHE RACCOLGONO DATI
NAME CONTACT INFORMATION PROFILE
ENGAGED WITH THE FOLLOWING INTERESTS
Last access: 6 DAYS AGO From country: ITALY Number of accesses in last 60 days: 9
ENGAGEMENT
Cotton Style Jewel
Made in Italy
Extra EU Fabric Made in EU
Accesories Classic
Material Trendy
Casual dresses
Material
Product
PARLARE PROPRIO CON QUEL CLIENTE