storytelling with dashboards and vizia - doing more with social
TRANSCRIPT
Good Data Storytelling
REBECCA CARSON / GLOBAL DIRECTOR, RESEARCH SERVICES
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Foreshadowing
• What• Why• How• Who
Beginning
/What & Why?
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Data Storytelling
Telling someone about insight derived from data, and what they can do about it, in a way that they can remember and retell to someone else.
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An Insight is an accurate and deep understanding
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An Actionable Insight is a data driven idea that informs us in doing something new or
differently
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Insight + Decision Maker = Actionable Insight
Middle/How?
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Two major aspects to data storytellingCompelling Narrative Effective Visualisation
How?
/ Narrative
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It all starts with good questions
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Know your audience
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I don’t want to begin something, I don’t want to write the first sentence until all the important
connections in the novel are known to me. As if the story has already taken place, and it’s my
responsibility to put it in the right order to
tell it to you.
- John Irving
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Think about how findings combine to form themes
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Build
knowledge
in
layers
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Connect questions with answers
Highlight the unexpected
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Every word matters
How?
/ Visuals
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Form & Function
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Direct attention
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Position
Matters
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Position
Matters
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Emphasis;
If everything is emphasised, nothing is emphasised
Mindful use of colour
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Keep it clean
Example
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Conversation about missing NHS appointments
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Booking/Rebooking
Fear/Stigma
Forgetfulness
Reminder
Transports
Consequences
Delays
Other Health Issues
Inefficacy
Politics
Costs/Charges
2%
2%
4%
4%
6%
7%
9%
10%
14%
21%
51%
THEMES/ REASONS
General Public Patient HCP
46% 25% 62%
24% 5% 10%
6% 19% 5%
6% 11% 5%
1% 15% 5%
7% 3% 5%
2% 9% -
3% 4% 5%
4% 2% 5%
1% 4% -
- 5% -
THEMES BY AUTHOR TYPES
-1%
7%
27%
-21%
3%
-2%
3%16%
Late Patient HCP
How can we help patients keep their appointments?
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Patients in social don’t report forgetting appointments, but transport is an issue; focus online appointment services more on transport
advice than reminders.
The general public care about NHS costs, but don’t make the link to the impact of their own
missed appointments; focus messaging on working together to improve efficiency.
Patient Forgetfulness Transport Issues NHS Inefficiency Cost to NHS
UKAverage
UKAverage
Who?
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“Analyst” Personality TypesReserved, quiet
Loathe contradictions and illogicalness
Like to work alone
Have little interest in everyday concerns
Quite independent of social relationships and very self-reliant.
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Meet some of our social analysts
Music industry
Human Geograph
yEnglish
Literature
Psychology
Politics Business
Linguistics
Economics
Marketing
Creative Writing
PR & Comms
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AbilitiesSpot “interesting” through noise
Make connections between
things
Read and understand data
Explain that data simply
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Qualities
Curiosity
Empathy
Self awareness
Scepticism
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End
/ Things to remember
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Good data storytelling is the link between insight and action.
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Narrative Visuals
Time & Thought
The Right People