stragetic business execution program

Turning Strategy into Sales

©2016 STAR Solutions that Achieve Results Inc..

5 Steps to Turning Strategy into Executionand Crushing Your Sales Numbers



TURNING STRATEGY INTO SALESCrushing you sales objectives through implementing

methodologies that improve FOCUS, alignment, teamwork, EXECUTION, leadership, performance and ACCOUNTABILITY.

Focus

Align

ExecuteTrack

Review StrategicExecution



TURNING STRATEGY INTO SALES

Ø Your team has spent hours preparing marketing plans Ø Your strategies and tactics are approvedØ You have a challenging targetØ You have the right people in place

ØYour success comes down to execution



STRATEGIC EXECUTION

What if your leadership team is:

• Highly aligned

• Worked well together

• Solely focused on execution

• Developing as better leaders

• Accountable to execute

What if you knew

• How your team is executing every month

• What is working and your opportunities for improvement



5-STEP STRATEGIC BUSINESS EXECUTION PROCESSTURNING STRATEGY INTO SALES

Focus Align

Execution

Tracking Reporting

Phase 1

Phase 2

Phase 3



FOCUS & ALIGN

We work with the sales & marketing team to:1. Identify and agree upon critical success factors (CSF)

2. Build a plan how they are going to achieve each CSF

3. Determine how they are going to measure each CSF

4. Clearly define execution metrics



IDENTIFY CRITICAL SUCCESS FACTORS SALES – SALES MANAGEMENT - MARKETING

S A L E S

CSF 1

CSF 2

CSF 3

M A R K T I N G

CSF 1

CSF 2

CSF 3



Process:• Identify and Align on CSF

• Build a plan of action

• Define metrics

*We facilitate the process with the sales management, marketing teams

Outcomes:• Gets your team focused on

execution

• Improved alignment

• Improved communication between S&M

• Clarity on what’s important

• Creates buy in to the plan

FOCUS & ALIGN



EXECUTION & DEVELOPMENT

We work 1:1 with your leadership team: • Individual leadership assessment

and debrief• Individual coaching plan• Online training• Monthly 1:1 tele coaching sessions



Process:

•1:1 Monthly executive coaching

•Focused on individual• Development Plans• Execution Plans

Outcomes:

•High level of engagement

•Improved communication

•Skill development

•Improved leadership

•Better execution

EXECUTION & DEVELOPMENT



TRACK AND REVIEW

We track:

• Execution of critical success factors

• Key deliverables

• Individual development plans

• Field visit report feedback



TRACKING AND REVIEW

Sales Management Scorecard

CSF 1 2 3 4

Region 1

Region 2

Region 3

National

Marketing Scorecard

CSF 1 2 3 4

Marketer 1

Marketer 2

Marketer 3

Team

Sales Rep ScorecardCSF 1 2 3

Rep 1

Rep 2

Rep 3

Rep 4

Rep 5

Rep 6

Region 1



Process:

• Develop color coded scorecard tracking system

• Prepare monthly reports

• Work with team members to keep execution on track

Outcomes:

• Greater accountability

• Greater focus on execution

• Crushing your sales numbers

TRACKING AND REVIEW



Founder and CEO of STAR ResultsSales Leadership ExpertAuthor: 52 Sales Management TipsRecognized Sales Thought Leader§Top 50 Sales Influencer§Top 50 Sales & Marketing Blog §Top Sales Management Book

ABOUT STEVEN



INTERESTED IN FINDING OUT MORE

Book a 30 minute consultation meeting with Steven Rosen

https://www.timetrade.com/book/B3BKMOr

Call Steven at 905-737-4548

stragetic business execution program

Leadership & Management