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How can you decide to make a big financial investment such as an onsite data management system (i.e., servers, processors and the people to run it) if you don’t know whether you have the money? You can’t."

– Brenda Sherrodd, Avitus Group Director of Accounting Services

GROWTHpotential

• Audit your books to ensure accuracy• Interpret the numbers in your books• Create strategy based on those numbers

Through audits and reports, your accountants provide a picture of your company’s finances:

• Trends• Forecasts• Forecasts• Cash flow• Growth potential

What Accountants Do:

Accounting is the creation of financial strategy based on the data collected in day-to-day bookkeeping.

ACCOUNTINGImportance of

Bookkeeping is the collection of financial data—the day-to-day recordkeeping of all of your company’s financial transactions.

Your books hold the data you need to make all of your strategic financial decisions. If you don’t have a good grasp of how money goes in and out of your books, and at what amounts, you can’t make informed decisions about your company’s finances and you can’t plan ahead."

– Brenda Sherrodd, Avitus Group Director of Accounting Services

BOOKKEEPINGImportance of

Business owners often equate bookkeeping and accounting to housekeeping – administration rather than strategy.

But accounting is strategic. Good accounting can make the difference between success and failure.

ACCOUNTING TIPSSTRATEGIC