strategic content curation and communication use simple technologies to expand your reach tracy l....
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![Page 1: Strategic Content Curation and Communication Use Simple Technologies to Expand Your Reach Tracy L. Thompson, NELLCO tracy.thompson@nellco.org ACL Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110401/56649de55503460f94ade01f/html5/thumbnails/1.jpg)
Strategic Content Curation and
CommunicationUse Simple Technologies to
Expand Your Reach
Tracy L. Thompson, [email protected]
ACL Webinar - April 15, 2015
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AgendaO My challengesO Defining curationO Is it part of your job?O Who is your target audience?O What problem(s) are we trying to
solve?O My tools, tips and tricks (and
mistakes). . .O Your tools, tips, and tricks. . .
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My challengesO 2 FTEO 120+ membersO No IT/tech support
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Curation Defined
1. Discovery
2. Discernment
3. Dissemination
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Communication blogger
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Is it part of your job? O Are you a trusted source of. . .
O Information about your org?O Information in a particular subject
matter or area of expertise?O Information about current
events/awareness?
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Who is your audience?
Different audiences may require different strategies !
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How do you currently reach your target audience?
O E-mail (individuals, lists or groups)O WebsiteO Newsletter (e- or print)O Social Media In my e-mail of
7/26/13 at 9:21 am I clearly stated
that . . .
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Two Problems:TMI & NET
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Problem #1 - TMIO Too Much Information – The sheer
volume of information makes it difficult for our constituents to find, prioritize and organize relevant information in our field.
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How hard can it be?
O Pretty darn hard!
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Problem #2 - NETO Not Enough Time - Our constituents
(faculty, students, administrators, members, etc.) are all Highly Involved People (HIP) with many Serious Time-Eroding Responsibilities (STERs). These HIPSTERs, also know as Multi-Taskers, can only devote a small amount of focus and attention to our organization.
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Test Your FocusO https://youtu.be/vJG698U2Mvo
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Don’t be this guy!
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Be a pink gorilla!
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Tips & Tricks for Success
O Manage your curation timeO Establish your toolkit and stick with itO Same time each dayO Set your timer
O Follow everyone of importance to your readersO Faculty, administrators, keynoters,
colleaguesO Follow thought leaders in
related/other fieldsO Comment!
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Tips & TricksO Keep it simple (not perfect)O Touch everything once
O Link accounts whenever possible to maximize redundancy and minimize effortO Consider audienceO Consider voice
O Use widgets/embed codes on the static sites where you want your posts to appearO Organization websiteO Blog
O Metrics/analytics – be reasonable
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My Tools*O DISTRIBUTION
O Our website (www.nellco.org)O Twitter – (free) @nellcoincO Facebook – (free) Tracy L. ThompsonO Paper.li – (freemium; upgrade = $9/mo.)
The NELLCO Weekly Twitter RoundupO Scoop.it – topic: Library Collaboration
O CURATIONO Scoop.it– freemium (upgrade = $99/yr)O Tweetdeck – freeO My e-mail
*I am an amateur user of all of these tools. My answer to your question may be “I don’t know.” If someone else knows, PLEASE share!
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Scoop.itO http://www.scoop.itO Establish an account – (free)
O Select SettingsO Sharing options – set up soc med links
O Select ‘Create a Topic’ O Name the topic – this will displayO Enter some good keywords to start
O Install bookmarkletO Curate!
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Twitter & TweetdeckO https://twitter.com/
O Establish a twitter account (free)O https://tweetdeck.twitter.com/
O Link your new account
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FacebookO My mistakeO Be strategic
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Paper.liO The NELLCO Weekly Twitter Roundup
O Non-twitter usersO Non-followers
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Questions?O [email protected]
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Recommended ReadingO Release Your Inner Nerd (450+ Free
and Bargain Tech Tools) – Beth Ziesenis
O Curation Nation: Why the Future of Content is Context – Steven Rosenbaum
O The Networked Nonprofit – Beth Kanter and Allison Fine
O How to Write Short: Word Craft for Fast Times – Roy Peter Clark