Enrolment Management and the International Market: Building a student-focused strategy

Bonnie G. Neuman December 8th, 2011 Halifax, NS

Enrolment Management & Internationalization: Contents

• Internationalization—Why join the game?

• Prerequisites for Internationalization

• International Recruitment

• International Student Experience: Challenges and retention

• Internationalization “At Home” Strategies

• A New Look at International Mobility Programs

• International Competition: National strategy & evolving roles

Learning case: Intercultural relationships and skills development Business case: - Tuition revenues overall to replace demographic fall-off - International tuition differential justification Provincial/national case: - Local economic impact - Ideal recruitment pathway for new immigration - Brain drain vs global economic partnership perspectives Global case: Beneficial for all students

Internationalization – Why join the game?

• Vision, mission and strategic objectives

• Institutional enrolment management strategy

• Institutional student experience strategy

• Aligned academic and curricular planning

Prerequisites for good internationalization strategy

Recruiting in Canada Recruiting from Canadian high schools abroad Recruitment website and languages International agents International partnership strategies -institutional program partnerships; government scholarship programs

-graduate student and research-focused partnerships

-collaborations and consortia International travel strategies

International recruitment

Retention: all the same issues as other students, magnified

Food services

Living alternatives (residential programs; community home-stay programs; housing search help; landlord issues) Social integration (beyond orientation: social programs, phone call programs, e-news, etc) Academic and language preparation - Pathway programs (in; beside; and recovery) - Assessing recruitment/agent sources regarding student success Financial: Fees stability, emergency financial aid

International Student Experience —Challenges

Intercultural awareness training - not just for our international students: • Orientation programs for all students • Faculty – Centres for Learning and Teaching • Staff – Partnerships with HR Staff Development & Training

Faculty expectations & experience

Pedagogic considerations

Student services considerations

International Student Experience —Campus Community Preparation

Peer learning opportunities: • Residential programs • Community hosting programs with student peer support • Mentoring/buddy programs (overt or subtle, e.g. safe walk programs) • International classes inbound (e.g. summer programs with student peer roles)

Two-way peer learning & classroom interaction:

• TESL practicums; course-based language learning

Strategic Opportunities: Internationalization “at home”

Comprehensive curricular strategies—specialized majors vs course review

Traditional exchange programs: - Challenges: intercultural learning issues, labour intensive administration, student goals - Fees policy history vs contemporary perspective Other ways to ‘recruit’ international students: - Take your courses & students abroad with international partners - Bring in courses/faculty/students from international partners for your students

Rethinking International Mobility Options

“Jumping with sunrise” by Ziqian Wang International Centre photo contest submission

Rethinking International Mobility Options

Benefits of course-based options: - Ensures an international experience for domestic students in the course - Partnerships support faculty re travel arrangements and tour guiding - Can lay strategic groundwork for future graduate recruitment partnerships - Better financial model than traditional study abroad

“Norwegian Climber” by Peter Goddard International Centre photo contest submission

• Who is the real competition - other countries or the school across town?

• National strategic failure

• Trying again, the Canadian way: Update from the CBIE

International Competition

Fostering Leadership in International Education

CBIE: Introduction

• Established in 1966, a not-for-profit, non-governmental membership organization that brings together institutions, individuals and associations engaged in international education policy and practice

• Members are Canadian education providers with a strong commitment to

internationalization: 150 colleges, cégeps, institutes, universities, school boards and language schools

• Partners are government departments at both levels, like-minded

provincial/national organizations, businesses, as well as international counterparts • Dedicated to the internationalization of education and the expansion of educational

partnerships between Canada and countries across the globe • The Canadian organization dedicated exclusively to international education

Vision and Mission Vision Statement

Canada – a global leader in international education

Mission Statement

CBIE is the national voice promoting Canadian international education on behalf of members by mobilizing expertise, knowledge, opportunity and leadership

CBIE Advocacy – Enhancing the experience of international students: immigration

policy, study permit processing and work permit opportunities

– Scholarships for international and Canadian students

– Education marketing • Canadian Consortium for International Education Marketing (CCIEM) • Members of the Consortium are ACCC, AUCC, CAPS-I, CBIE, Languages

Canada. CBIE chairs the CCIEM Steering Committee • Works closely with DFAIT, CIC, CMEC • Promotes a unified, cohesive and effective approach to promoting

Canada’s high quality education sector worldwide

Canada’s International Education Strategy

• Budget 2011 earmarked an initial $10M over two years for development and launch of international education strategy, with Advisory Panel to make recommendations to Minister of Finance and Minister of Trade

• Advisory Panel consultation process underway. Dr. Amit Chakma, President and Vice Chancellor of University of Western Ontario, is Advisory Panel Chair

• CCIEM working together to help ensure recommendations reflect member institutions’ perspectives

• Advisory Panel interim report in January and final report in June

Contact Us:

1-613-237-4820 www.cbie.ca

Karen McBride

President and CEO

kmcbride@cbie.ca

Jennifer Humphries

Vice President, Membership, Public Policy and Communications

jhumphries@cbie.ca

George Khoury

Director, Membership and Public Relations

gkhoury@cbie.ca