Sabaragamuwa University of Sri LankaDepartment of Marketing Management

SUSL FMS MM 2010/2011 batch 2

Extent of service

Supplementary servicesBasic servicesConcentrated treatments

SUSL FMS MM 2010/2011 batch 3

Supplementary Services

Cosmetic surgery clinic

Nuclear Medicine Center

Magnetic Resonance Imaging

Laser Treatments

High technological laboratories

Specialist consultation

E- Channeling

Allergy ClinicSUSL FMS MM 2010/2011 batch 4

Outdoor Patient Department Intensive Care Unit Emergency unit Surgical Department Basic Laboratories Radiology Dental Clinic Blood bank Maternity units Vaccination General Medicine

Basic Services

SUSL FMS MM 2010/2011 batch 5

Cancer Institute

Hospitals for women

Hospitals for children

Eye Hospitals

Institutes of mental health

Maternity Hospitals

Concentrated Treatments

SUSL FMS MM 2010/2011 batch 6

Geographical Dispersion

SUSL FMS MM 2010/2011 batch 7

SUSL FMS MM 2010/2011 batch 8

Ext

ent

of

Ser

vice

Geographical Dispersion

High

Gvt. General Hospitals

Large Scale general Pvt. Hospitals

Ayurveda hospitals

Specialized Pvt and Gvt.. Hospitals

Gvt. Hospitals with basic facilities.

Pvt. Hospitals with Basic

Facilities

Low

Sup

plem

enta

ry

Ser

vice

s

Con

cent

rate

d tr

eatm

ents

Bas

ic

Ser

vice

s

9

Introducing sub services to different geographical areas with low prices. (Laboratories)

Establishing new branches within different geographical locations.

Establishing physician training unit to gain a skilled staff.

Establish specialized units with facilities.

Establishing a thorough relationship within doctors and patients.

Recommendation to face competition

SUSL FMS MM 2010/2011 batch 10

Head HuntingGrab the new technologies over competition

Suggestions to face direct competition

SUSL FMS MM 2010/2011 batch 11

Private medical clinics

Healthcare at home

Establishment of foreign hospitals in Sri Lanka

Health Coach

SUSL FMS MM 2010/2011 batch 12

Providing health coach service through the hospital.

Promoting the defects of other health practices(healthcare at home, Private medical clinics)

Conglomerate between private specialized hospitals to compete with foreign hospitals.

Recommendation

SUSL FMS MM 2010/2011 batch 13

Higher technology

Wide range of services

Reputation

SUSL FMS MM 2010/2011 batch 14

Contributors

10/MS/108 M.P.M. Sanjeewa 10/MS/113 W.S.L. Silva 10/MS/162 P.P.G. Gomes 10/MS/218 N.M.P.G. Nayanathara 10/MS/219 K.G.M. Nayomi 10/MS/222 E.G.R.W. Nissanka

SUSL FMS MM 2010/2011 batch 15