strategic intent juliana sa
TRANSCRIPT
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drinking via osmosis
im possible Y
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it´s more than STRATEGie
Yit has to with
why?
who said I cannot? yeah! of course I can... I mean we can_
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what is strategy?
COMPETITIVE ADVANTAGES
• LOW LABOR COST• ECONOMY OF SCALE• JUST-IN-TIME
PRODUCTION• JAPANESE HR PRACTICES
• JOINT VENTURES• 10 – 20 YEARS
PLANNING• GLOBAL LEADERSHIP
THE BEST THE FIRST THE LEADER THE ONE
Y
AND MORE
AND MORE
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what is strategy?
COMPETITIVE ADVANTAGES
• LOW LABOR COST• ECONOMY OF SCALE• JUST-IN-TIME
PRODUCTION• JAPANESE HR PRACTICES
• JOINT VENTURES• 10 – 20 YEARS
PLANNING• GLOBAL LEADERSHIP
THE BEST THE FIRST THE LEADER THE ONE STRATEGIC
INTENTY
AND MORE
AND MORE
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#STRATEGIC
@garyhamel
Y
INTENT
@c.k.prahaladauthors
extra Harvard [email protected]
presentation HFU University@julianasa
jan.2015
STRATEGIC INTENT
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some characteristics of strategic intent
Y
essence of winning
stable over time
PERSONAL EFFORT AND COMMITMENT
creativity
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challenges
Y
SENSE OF URGENCY
COMPETITIVE FOCUS AT
EVERY LEVEL
SKILLS DEVELOPMENT
GIVE TIME BETWEEN CHALLENGES
RECIPROCAL RESPONSIBILITY
ESTABLISH CLEAR TARGETS (MILESTONES)
amplifying weak signals
Every employee should be able to benchmark
5 billion!
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challenges
Y
SENSE OF URGENCY
COMPETITIVE FOCUS AT
EVERY LEVEL
SKILLS DEVELOPMENT
GIVE TIME BETWEEN CHALLENGES
RECIPROCAL RESPONSIBILITY
ESTABLISH CLEAR TARGETS (MILESTONES)
TOP MANAGEMENT
SHOULD BE ENGAGED AS
WELL AS BEING AWARE OF
IMPLICATIONS.
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FOCUS THE ORGANIZATION
´S ATTENTION ON THE
ESSENCE OF WINNING!
MOTIVATING PPL BY
COMMUNICATING THE
VALUE OF THE TARGET!
LEAVING ROOM FOR
INDIVIDUAL AND TEAM
CONTRIBUTIONS!
SUSTAINING
ENTHUSIASM!GUIDE
RESOURCES
ALLOCATIONS!
management process
Y
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FOCUS THE ORGANIZATION
´S ATTENTION ON THE
ESSENCE OF WINNING!
MOTIVATING PPL BY
COMMUNICATING THE
VALUE OF THE TARGET!
LEAVING ROOM FOR
INDIVIDUAL AND TEAM
CONTRIBUTIONS!
SUSTAINING
ENTHUSIASM!GUIDE
RESOURCES
ALLOCATIONS!
management process
Y
so what all those topics are related to?
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FOCUS THE ORGANIZATION
´S ATTENTION ON THE
ESSENCE OF WINNING!
MOTIVATING PPL BY
COMMUNICATING THE
VALUE OF THE TARGET!
LEAVING ROOM FOR
INDIVIDUAL AND TEAM
CONTRIBUTIONS!
SUSTAINING
ENTHUSIASM!GUIDE
RESOURCES
ALLOCATIONS!
management process
Y
we can assume it´s about people!
= PEOPLE ???
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STRATEGIC INTENT CREATES AN EXTREME
MISTFIT BETWEEN RESOURCES AND
AMBITIOUS!
...IS VERY CLEAR ABOUT ENDS AND VERY FLEXIBLE! IT REQUIRES CREATIVITY... AND
WHILE TOP MANAGEMENT LETS BRIGHT MINDS “FLY”,
THEY ALSO KNOW VERY WELL WHEN “TO BRING
DREAMERS BACK”!
LET IT GO BUT MAKE SURE YOU TOOK YOUR GPS!
INTRA – PRE – NEUR
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IT WAS THE BOY FROM HARVARD!
I GUESS HIS NAME IS MARK!
SO WHO IS THE INTRAPRENEUR THEN?!
PERSONAL PAGE FRIENDS ON WEB
MY MOMENTS PICTURES!
AND MORE PICTURES! YEAH! PEOPLE LIKE HUGE
PICTURES!
INTRA – PRE – NEUR ENTRA – PRE – NEUR
Y
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CINDYCINDY
CINDYANDREA
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Y
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the competitor couldn´t launch as fast as us!
MARKETING
R&D
SALES
TRADE MARKETIN
G Y
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the competitor couldn´t launch as fast as us!
MARKETING
R&D
SALES
TRADE MARKETIN
G
we took $$ from MKT
team we calculated
the payback And we
bought all the cans from the
supplier!!! hahahhaha
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Creating a sense of reciprocal
responsability is crutial because competitiviness
ultimately depends on the pace at wich a
company embeds new advantages deep
within its organization.
Could you read for me please?
Y
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Uncovering a new competitive
advantage is a bit like getting a hot tip on a stock: the first person to act on the insight makes more Money than the last. Y
Could you read for me please?
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Keeping score of existing advantages is
not the same as building new
advantages. An organization´s capacity
to improve existing skills and learn new
ones is the most defensible competitive
advantage of all.
Could you read for me please?
Y
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Creating a sense of reciprocal
responsability is crutial because competitiviness
ultimately depends on the pace at wich a
company embeds new advantages deep
within its organization.
Keeping score of existing advantages is
not the same as building new advantages. An
organization´s capacity to improve existing
skills and learn new ones is the most
defensible competitive advantage of all.
Uncovering a new competitive
advantage is a bit like getting a hot tip on a stock: the first person to act on
the insight makes more Money than
the last.
So it´s our business! The company is also mine!
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BUILDING LAYERS OF ADVANTAGE
SEARCHING FOR LOOSE BRICKS
CHANGING THE TERMS OF ENGAGEMENT
COMPETING THROUGH COLLABORATION
APPROACHES TO COMPETITIVE INNOVATION
Y
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be careful!!!
Y
Managers move so fast due to careers development that offen they dont understand deeply about the business.
Moving fast can motivate to a good and fast result but also can be a strong pressure.
Acquisitions made with little attention to the problems!
Strategy of Hierarchy undermines competitiveness by fostering an elitist view of management.
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Do you still think something is impossible??
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Everything is possible!
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Juliana Bocardo Sá
Thank you!Obrigada
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