MASTER SANITARY WARE

G.T. Road, Lahore Side, Near Ex. Octroi Check Post, Gujranwala, Pakistan.

www.mastersanitaryware.com

Presented by:

Sheikh M. Hassan, Aisha Maqsood,

Muzzamil Awan, Hassan Jamil , Hashim Khan

FOUNDATION OF MASTER GROUP OFINDUSTRIES

Founded in the year 1953 with the establishment of a

small unit manufacturing high quality ceramic products.

This first unit was named as Master ceramics.

The major milestone in this journey was the

establishment of Master sanitary ware in the year 1995.

In 2003, this group launched another venture with the

name Master Plastic Pack.

VISION STATEMENTTo serve maximum industrial requirements of

Pakistan, To offer product that are attractive.

We strive to create extra value for our customers

through in-depth studies of customers need.

MISSION STATEMENT

Master is committed to leadership in market

economy through competitive advantage in providing

the highest quality products and services to its

customers.

MASTER’S UNITS

MASTER SANITARY FITTINGS INDUSTRIES LTD.

MASTER PLASTIC PACK LTD.

MASTER TILES & CERAMIC INDUSTRIES LTD.

Z&J HYEGIENIC (BABY MASTER) PRODUCTS (PVT)

LTD.

MASTER BALLPOINT PEN INDUSTRIED (PVT) LTD.

OWNER’S OF MASTER GROUP OFINDUSTRIES

Sheikh Jawed Iqbal

Sheikh Pervez Iqbal

Sheikh Nasir Iqbal

Sheikh Mehmood Iqbal

Sheikh Maqsood Iqbal

Sheikh Akbar Iqbal (MASTER Sanitary Ware)

Sheikh Asghar Iqbal

GOALS

Building customers preference & market leadership

Achieve quality excellence & serve customers with quality products

Maximizing profits

Developing customers

Optimum utilization of assets

MANAGERIAL FUNCTIONSPLANNING PROCESS

MASTER’S Management starts with planning and Whatresources does MASTER have?

Will putting four workers on a task that takes 14 hours costless than renting a machine that can do the same task withone worker in 6 hours?

Without a plan MASTER could never succeed.

Always look at all the probable scenarios. Figure out theworst possible scenario and plan for that too.

ORGANIZING Now the organization has a plan, it has to make it

happen.

Are the workers trained?

Will it get here on the appropriate schedule?

Do they have the equipment they need?

LEADING Now flip the "ON" switch. Tell people what they need

to do.

They know which section is working well?

Which piece and when?

What to start?

When to stop again?

CONTROLING:Now that organization has everything moving, it hasto keep an eye on things.

Make sure everything is going according to the plan.When it isn't going according to plan, they need tostep in and adjust the plan.

CONTINGENCY PLAN

That is why they developed a contingency plan in thefirst place. The manager, have to be always aware ofwhat's going on so he can make the requiredadjustments.

ORGANIZATIONAL STRUCTURE

Financial Department

Accounts Department

Marketing Department

Administration

Production Department

CEO

ORGANIZATIONAL CULTURE

The organizational culture which we observed atMaster Sanitary meet the definition of the StrongCulture.

The size of the organization is large, old and turnoverratio is very low.

Goals and objectives are clear and organization ispeople oriented.

DECISION MAKING:

Decision making in the firm is highly centralized and the owner is all in all.

Only the Marketing Manager has some decision making powers about deciding prices with the customers. Even he is not fully free and has to consult the owner in major dealings.

The owner is very strict decision maker and he sometimes doesn’t care for the valuable suggestions of the specialized staff as well and prefers his own thoughts.

Every kind of Decision making is done by Owner.

ENVIRONMENT OF THE ORGANIZATION

There are two types of environment in organization;

Macro environment

Micro environment

MACRO ENVIROMENT:

PEST ANALYSIS:

POLITICAL ENVIRONMENT

ECONOMIC ENVIRONMENT

SOCIAL ENVIRONMENT

TECHNOLOGICAL ENVIRONMENT

POLITICAL ENVIRONMENT

The policy of MASTER’S is to strictly comply with alllaws and regulations relevant to their activities. Theyparticipate in discussions on legislation andregulations between national organizations,government representatives, industry, the scientificworld and consumer associations.

They oppose unjustified bans and any otherdiscriminatory measures. This applies also toenvironmental issues.

ECONOMIC ENVIRONMENT

MASTER respects the economy and is committed toeconomically sound business practices throughout thecountry, thus taking into account the need to walkwith economy.

The MASTER is a national company so the economicconditions obviously beat it, like increase in tax ratio,increase price in raw materials, scarcity of sui gas,electricity,etc.

SOCIAL ENVIRONMENT

Master is taking measures for well being of country.

Manufacturing products under hygienic environmentso that saving people from unhygienic products andpolluted environment.

TECHNOLOGICAL ENVIRONMENT

MASTER has strong believed on innovations. Theythink that no organization can survive in the marketuntil it is innovative.

So for this purpose MASTER has its own innovationmeans R&D department in the organization.

MICRO ENVIROMENT: SUPPLIERS

CONSUMERS

PRESSURE GROUPS

COMPETITORS

SUPPLIERS The raw material used in production of sanitary fittings is plastic

grains, stainless steel, copper, gypsum and glaze. Their raw material is mostly procured within Pakistan.

CONSUMERSUltimate Consumers

PRESSURE GROUPS Master Sanitary is facing pressure from government due to their

import/export policies. Scarcity of utilities. Employees Union.

COMPETITORS:

Shabbir Sanitary

Style

Super Asia

Faisal Sanitary

Sonex

China Base Companies

KEY SUCESS FACTORS:

The key success factors of the MASTER are:

Their quality products

Average prices

Stability in economy

High research work

Production is according to the customers needs.

Human Resource Management

HRM/ HRD not working

It is responsibility of admin manager to meet all stakeholders

They are involve in recruitment and selection process

Dealing with vendors

Product Strategy

Product Profile:

Showers, Taps, Tubs, Commodes, Water Tanks, Water Mixers, Wash Basins, etc.

Products Series:

Aqua Series

Diamond Series

Egyptian Series

Ravi Series

MASTER is following Product Positioning strategy.

Price Strategy

MASTER is following Target pricing strategy and their pricing differentiates according to product quality.

Price differs from its product series and customer choice

PRODUCER

WHOLESELLER

RETAILER CONSUMER

Place Strategy

MASTER is following Intensive Distribution strategy.

Promotion Strategy MASTERS is using following promotion media:

Print Media

Electronic Media

Billboards

Public Places

Motivation No proper learning opportunities in MASTERS

Sanitory.

Motivation level is low.

Communication Style

Communication style falls only between Upper and Middle level management.

SWOT ANALYSIS

STRENGTH

Strong market share.

Finance department has enough funds to fulfil itscurrent financial liabilities and to make advancepayments for its raw material purchase.

Strong market share.

Good working environment is provided during theworking hours.

Newly hired employees are trained.

Latest introduced technologies

WEAKNESSES The marketing managers are not paid any commission

but are working on fixed salaries.

There is large wastage of raw material due tobreakdown of electricity and gas.

Employees are not well motivated.

There is no incentive for the employees. The salarypackage is fixed for all the members of organization.

Decision making is totally centralized.

Employees are not allowed to involve in innovative andrisky tasks.

OPPORTUNITIES Increase in demand.

The department can increase its efficiency by hiringright type of team with coordinated working.

Geographical expansion.

THREATS

Their employees are working on fixed salaries due towhich they may leave the organization in case they getan attractive offer from their incoming competitors.

Political instability.

Rising inflation rate.

Recession of banks.

Economic instability in the country.

Many competitors.

CONCLUSIONS Master Sanitary Limited is potentially a strong

organization.

Bright prospects for higher growth.

The management functions are not properlyimplemented.

There is too much interruption of the CEO in theroutine affairs of the managers.

There is also lack of functional level strategies likethere is no proper HR department although they areworking in different business units.

RECOMMENDATIONS The organizational culture should be made stronger as

there is a lot of room for improvement.

Employees should always be encouraged.

The employees should have the freedom to share theirviews with the management about improving theperformance of the organization.

The managers must be given freedom to apply theirknowledge, skill and experience to improve theorganizational performance.

The marketing workforce should be increased toincrease sales throughout the country.

MASTER Sanitary Ad