strategic management in a digital economy

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Strategic Management in the Digital Economy Dr Tendayi Viki University of Kent Web: www.tendayiviki.com twitter: @tendayiviki

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A talk on how companies have to adjust their business strategy in a digital economy. This talk was presented at the British Council.

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  • 1. Strategic Management in the Digital Economy Dr Tendayi Viki University of Kent Web: www.tendayiviki.com twitter: @tendayiviki

2. Contemporary managers now work under intense 3. The Rapid Pace of Technological Change 4. The pace of change is staggering: It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years, and the Internet just four. There were 50 pages on the World Wide Web in 1993; today there are more than 50 million pages. Vital Statistics - (http://buff.ly/1eZ3lZ4) In 2004, the last episode of Friends aired. 52 million people watched it and not one person sent out a tweet about it. Mark Zuckerberg was still a Harvard student. Obama was still a senator in Illinois. And. The IPhone did not exist! Fast Company - (http://www.fastcompany.com/) 5. Creative Destruction by Richard Foster 6. Software is eating the world Marc Andresen 7. There is no third world in software 8. The Manufacturing Business Model 9. INNOVATIVE BUSINESS MODELS 10. THE LONG TAIL 11. MULTISIDED PLATFORMS 12. Software Development is now Continuous 13. This continuous deployment environment allows Amazon to push out new code once every 11 seconds, on average. 14. On Strategy 15. Organizations tends to have a silo structure: HR, Accounting, Legal, Marketing, Product Development 16. Cross-Functional Teams 17. Autonomous Teams Self-Managing Self-Prioritizing Self-Directed Guide on What How is Left to Them 18. Outputs are the products/services we produce as companies 19. Outcomes are the benefits our customers receive from our products/services 20. Customer Jobs to be Done Clayton Christensen 21. People don't want to buy a quarter-inch drill. They want a quarter-inch hole! Theodore Levitt 22. Technology goes beyond industry thinking. It helps customers achieve their goals. Businesses should create authentic value for customers. 23. Customers will then give value back to your company.