strategic management project by mian m.shahnawaz

8/9/2019 strategic management project by MIAN M.Shahnawaz

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presented by:

NAILA TABASSUM

SHUMAILA MAJEED

SEHRISH AMIN


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INTRODUSTION

operating in Pakistan since 1948

Lever Brothers Pakistan Ltd

In 1995, Walls range of ice creams

business lines:

Soaps and Detergents

Personal Products

Cooking Oils and FatsPacked Teas

Ice Creams


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STAGES

1. INPUT STAGE SWOT

PEST

EFE

IFE

2. MATCHING STAGE TOWS

BCG

IE

SPACE

GRAND

3. DECISION STAGE QSPM


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INPUT STAGE

SWOT ANALYSIS

STRENTHS

Number of Products

Advance technology Supply Chain Management

Financial Backing

Experience Top Management

OPPERTUNITIES

Hygiene Consciousness

Increasing Population Innovation (R&D)

Product Diversification Explore New Markets

WEAKNESSES

Tall Organization Structure High Operating Expenses

High Cost of Production

Long term strategies

Only few products

THREATS

Product smuggling Increase demand for Antibacterial

Soaps

Counterfeit Products

International Trends

Local Competition


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PEST ANALYSIS

POLITICAL FACTORS

political instability

trade policy or import duties

ECONOMIC FACTORS

inflationinterest rates

SOCIAL AND CULTURAL FACTORS

demand more social responsibility on the part of organizations now

lifestyle changes

level of education

TECHNOLOGICAL FACTORSPakistan is not that big and not very much innovation seeking as theother developed countries


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Key External Factors weight rating Weighted score

Opportunities

Hygiene Consciousness

Increasing Population

Innovation (R&D)

Product Diversification

Explore New Markets

Threats

Product smuggling

Increase demand for Antibacterial

Soaps

Immitation of Products

International Trends

Local Competition

strategic management project by mian m.shahnawaz

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