Strategic Plan Update 2012RI Institutes

How to Attract Young Members?

1

PDG VIRGILIO “JUN” FARCONRC MARIKINADISTRICT 3800

2

Membership RecruitmentMembership

is the lifeblood

of any organization

IS EVERYBODY’S BUSINESS

Membership Growth:

.Recruitment

.Retention . Organizing New Clubs

Come to think of it?I can’t hardly breathe!

4

Membership Recruitment

What do we need to do?

“Think out of the box”

REASONS PEOPLE JOIN ROTARY RED BARREASONS PEOPLE STAY WITH ROTARY BLUE BARTo positively impact my community SERVICE PROJECTS

Friendship and fellowship

Professional networking/businessDevelopment opportunities

To have a positive impact globally

Potential for personal/Professional recognition

Development and training opportunities

Recruitment Best Practices

7

Back to Basics (1) Club: RC Tryon, NC District: 7670 (USA)Issues: Past years had showed a decline in membership due to death and infirmity among longtime faithful members.Strategies:• focused on the simple basics; Community singing, finest moment, Interesting Guest Speakers, etc.• made sure that every meeting is fun, and never lost of sense of humor; • meetings were kept interesting, fast-moving, and respectful of time; • made sure that every member and guest feel welcomed;• guests were always recognized during the hospitality time;

8

Back to Basics (1) Club: RC Tryon, NC District: 7670 (USA)Strategies:• prospective members received thorough orientation and were given an opportunity to consider their decision to join; • Potential Rotarian focus began with friends and neighbors before moving to business acquaintances.

Results:• over the past year, the club have inducted 19 new members; • of these, seven are female, and two are under the age of 40.

9

Recruitment Best Practices (2) Club: RC Denver Mile High District: 5450 (USA)Issues: Club’s average member age was increasing.

Goal:• to lower this number by coming up with creative ways to recruit qualified new members.

Strategies: (First phase)• members were encouraged to keep a steady stream of member candidates coming to visit and to bring them back often;• invite the children of neighbors and friends as part of its efforts to recruit younger members

10

Recruitment Best Practices (2) Club: RC Denver Mile High District: 5450 (USA)Strategies:• encourage visits from people who have previous connections to Rotary, either as one of our former scholars or other Rotary alumni.

(Second phase)• creating a good guest impression

• to have greeters to welcome guests at every club meeting to make them feel at home.

• the greeters sits with the guests until their hosts arrive and often stay with them throughout the meeting.

11

Recruitment Best Practices (2) Club: RC Denver Mile High District: 5450 (USA)Strategies:

• Hosts invite other club members with similar interests to spend time with their guests, so that, from the very beginning, visitors can talk to members with similar interests and backgrounds.

• One of the most effective pairing of visitors to members has been with younger visitors.

• Each club meeting includes recognition of two or more members for their contribution to the club. • vocational talks were conducted every other week so that everyone, including the guests, can learn about the members and their commitment to Rotary.

12

Recruitment Best Practices (2) Club: RC Denver Mile High District: 5450 (USA)Strategies:(Third and Final Stage)• club members encourage recruits to get involved even before joining.

• potential members were invited to various community projects, fundraising activities, and mini-dinners.

• hosting of new member orientations and invite recruits to join to find out more before they sign in

13

Recruitment Best Practices (2) Club: RC Denver Mile High District: 5450 (USA)Results:• strong membership growth and greater club participation among new members. • attracted eight new members under the age of 40 in the past two and a half years.

14

Recruitment Best Practices (3) Club: RC Braunton District: 1170 (England)Issues:• to increase the number of members; • to reduce significantly the average age of members;• to change the emphasis from attendance at meals to service.

Strategies:• lunchtime meetings were preventing many working people from joining;

• meeting times were changed to 50/50 evening and lunch meetings;

• potential members were invited to an "interest evening“;• club members attracted 30 younger people from a wide range of backgrounds;

15

Recruitment Best Practices (3) Club: RC Braunton District: 1170 (England)

Strategies:• changed the emphasis to participation in the work of Rotary and fellowship rather than on attendance at meals;• encouraged younger members of both genders to join.

Results:• recruited three new members of younger age and a more diverse background.

16

Recruitment Best Practices (4) Club: RC Ashburton District: 9970 (New Zealand)Issues:• Ashburton has a population of 27,372;• it is a township in a rural area;• 2 Rotary Clubs in Ashburton with no significant growth in Rotary in recent years; • club membership was aging, with the oldest member 95 with 68 years of service

Goals:• to increase membership from the 59 they had;• to target younger members (30/40 years);• to make the club welcoming, simple, and with good speakers, in an effort to attract these younger people

17

Recruitment Best Practices (4) Strategies:• stopped using acronyms (PP, IPP, PE, PN etc) at meetings instead use only one acronym during the Rotary year, UNA (Use No Acronyms); • use of common language, with no acronyms helped new members assimilate better, as they understood Rotary, its projects and programs much better;• the club sent out club newsletters to prospective members, and invited them to meetings. Cost covered by the Club; • the club made sure that both new member and his sponsor attend every meeting;

18

Recruitment Best Practices (4) Results:• the club saw the new and the old members mixing well as everyone new each other;• new members got involved in fellowship and service projects;• Nine new members have been inducted in 9 months;• they were able to produce: 2 Past Governors, 1 Past Director, 1 GSE team leader, 1 Rotary Friendship Exchange District Chair;• the club attended the DisCon in greater numbers than past years, despite it being the furthest (distance) away for 9 years; • club involvement in the community and the welcoming membership strategies have made them the greatest growth in the District to date; • the strategy is simple, cost effective, and friendly.

• refers to the youngest generation in the family of Rotary; • participants in Rotary’s youth and young adult programs:

• Interact, • Rotaract, • Rotary Youth Leadership Awards (RYLA), • Rotary Youth Exchange, • service minded young people

involved in Rotary club and district activities.

New Generations

• In some communities, New Generations Rotary clubs are chartered to offer young adults an alternative to existing clubs. These clubs can be valuable tools for encouraging younger people to join Rotary.

New Generations and Membership

NEW GENERATIONS (Our commitment)

NEW GENERATIONS (Our commitment)

NEW GENERATIONS (Our commitment)

NEW GENERATIONS (Our commitment)

NEW GENERATIONS

“Through Rotary, we create a world where children can dream. We show new generations that they can do greater things than they imagine, and we inspire them to reach beyond what they believe is possible. This is how we will all Engage Rotary, Change Lives”.

Pres. Sakuji Tanaka2013 International Assembly

AS A ROTARACTOR IN 1978

AS THE DISTRICT ROTARACT

REPRESENTATIVE (DRR) IN RY 1982-83

FIRST NEW GENERATION GOVERNOR IN THE PHILIPPINES

Your Club – Bold or Old?

• FLEXIBLE AND INNOVATIVE AND ACTION ORIENTED?

• SIGNATURE SERVICE PROJECTS?

• ALLOWED FEMALE MEMBERS?

• ALLOWED YOUNGER MEMBERS?

Thank you