strategic plan update 2016 - 2020€¦ · centrally administered awards are showing steady growth...
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Archery GB 2017 Membership ConferenceThe Future of our Sport
Strategic Plan Update
2016 - 2020Neil Armitage
Chief Executive
Achieve. Grow. Believe. Vision
Mission
Lead, grow and promote archery to create greater value for our
sport
Get more people shootingmore arrowsmore often
Strategic Objectives
• Grow and sustain participation • Deliver and sustain Olympic and
Paralympic targets• Effective Operational Plan• Reduce the reliance on external funding
Strategic Update 2017The 5 Pillars
ParticipationPlacesProgress Podium Principles
Strategic Update 2017
Things have changed:• Funding Landscape• Prioritisation
Focus on Progress & Places to deliver Participation
Supported by Principle of sustainable funding
Progression = coaching and competition
•Consultation
•Planning
•Execution
Coaching Strategy
Strategic Update Progress
• Consultations and meetings on-going (5 so far)• Engagement with Scotland, Wales and Northern Ireland• Feedback so far positive• Output will be fed into SAG for planning
Competition StrategyStrategic Update Progress
Key principles to be established include;• calendar of tournaments to be coordinated• format and process of tournaments to be coordinated• operationally managed and supported by AGB Competition Manager,
and delivered by TO’s in order to meet the strategic objectives of AGB.• tournaments to have a defined budget and work within that budget • income-generation opportunities to be maximised• the purpose of the tournament to be clearly defined and published
• New Places for Target Faces program on-going• 9 new sites since last year• Ideal sites are accessible and easy to find• Facilities audit underway via range registration process• Planning applications support on-going
Strategic Update Places
•Getting Progress and Places right will deliver higher participation
•Retention is the focus
Strategic Update Participation
Archery in Notts• Legacy project of 2016 European
Archery Championships• Enhance engagement with local
community• Key elements included:
• Events for non sporting communities• Sustainable archery sessions• School Games• Club Infrastructure
• 9520 individual participants• Over 700 took part in regular
archery sessions• Sportivate – 143 young people
aged 14-25 • 200 disabled individuals• 18% from BME backgrounds• 390 individual females• 74 different venues used
Key success factors• Development Coordinator –
enthusiastic & engaging• Support locally – Nottingham
City Council & Sport Nottinghamshire
• Clubs linking to projects to act as exit routes
• Archery embedded in City Council programmes
Strategic Update Participation
World and UK Record Status Tournament
numbers are showing steady growth
Strategic Update Participation
Centrally administered awardsare showing steady growth
Centrally Administered Awards
2015 2016 Diff %
2,113 2,403 290 13.7%
Strategic Update Participation
Young People – support for teachers for “Arrows” – 30 trained
Adult & Community – ontarget program continues, 43 clubs planning applicationsFunding - £12,000 (ontarget/disability/Boost); £150,000 facility developments; £65,000 grassroots projects = £227,000 in total.
Funding from Sport England secured conditional upon a commercial strategy but £500k less than previous cycle
Funding for talent pathway from SE and SNI
Strategic Update Participation
2013 2014 2015 2016Number of clubs 54 78 72 91Est attendees 5,136 4,345 5,146 5,992
Big Weekend
Strategic Update Podium
RioParalympics achievements
1-2-3Naomi was a final 8 –
quarter finalist
Strategic Update Podium
Funding 2020 Tokyo
ParalympicsUK Sport
Olympics????
Delivery Structure
Grass Roots to Podium pathway
Clubs Talent id Conversion Coaching
Podium
Recreational
Development
Competition
Strategic Update Principles Sustainable Funding Model
Funding challenges £500k loss of funding from SE
Office Efficiencies: digital transformation, CRM systems, restructuring, contracts reviewed = £ 120k p.a. savingsAdditional cashflow generation of £130k p.a.
Marketing & Communication Update
Webinar dates:19 April; 14 June; 26 July; 27 Sept; 29 Nov.
CEO club visits
A League of Their Own
Technology developments
• Website• App pilot• Customer Relationship Management (CRM) system
Marketing & Communication Update
The new website…
User experience testers required!
Unique opportunity to test the new site pre-launch
Please email :
New Membership System
Members
Club Secretaries
Regions
Counties
Archery GB
Technology developments
The aims of moving our membership data base into a new online system are:To give club, county and regional secretaries access to real time information, and allowing those that want to the ability to manage their clubs online and interact with usTo give archers the access to manage their own information, enter tournaments online
To enrich our data about the sport and its participants to allow us to manage and plan for the best outcomes for the sport
To deliver a faster more efficient service to you the member, with automation and innovation such as electronic membership cards and connected business processes
Timescales
Technology developments
CRM timescales
• National tournaments online now• Range Registration launched this month• Membership access being launched during the summer• Online membership renewal trialed during September• Increased functionality for clubs launched over the winter
CRMPartnering with a sports focused company – Sport:80 (used by a number of other sports bodies)In summary
• A system that members will interact with• A system that supports our Volunteers• A system that adds value for the archery community at a
lower cost
Technology developments
Strategic UpdateMembership
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2001
2002
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2015
2016MEMBERSHIP GROWTH 2001 TO 2016
Membership Update
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2015
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2013
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Safeguarding
Strategic UpdateMembership
All recorded Archery GB CMP CasesReviewed
Safeguarding
Strategic UpdateMembership
Government’s Sports Duty of Care ReviewLead by Dame Tanni Grey-Thompson
will include an Archery GB proposal for a
Sporting Volunteers’ Charter
Strategic UpdateMembershipSafeguarding
Allegations of Child Sexual Exploitation in Sport have gone up by:80% in the last 3 years.
(30% of these are “non-recent” or “historical”)
NSPCC investigates 70,000 cases (not all in sport) per year
Strategic UpdateMembershipSafeguarding
• No historic allegations that would merit reinvestigation• We had processes for managing historic allegations• Our Safeguarding Policy & Procedures are robust
Tracy Crouch MPMinister for Sport
In December 2016, Sport England and DCMS sought reassurance from publicly funded NGBs:
Safeguarding
Strategic UpdateMembership
Safeguarding Strategic Advisory Group (Approved by the Board in Apr 2016)Composition:• National Lead Safeguarding Officer – Chairman• Senior Heath Care Sector Professionals• Senior Education Sector Professionals• Senior Safeguarding Professionals• Senior Legal Professionals
Commercial Update • funding holding award
• full funding award (£-500k less)
• Sustainable funding model is critical
• to 2016 £2.1m but 2020 £1.6m indicative
• impact on grass roots development
Archery GB Affinity Programme
Programme Aims• Provide an Archery GB membership benefit.• Provide benefit in kind to Archery GB.• Create an income now and in the future for Archery GB.• Act as a showcase of how Archery GB works with a supporter.• Future developments.
Commercial Update
Provide an Archery GB membership benefit.The programme will delivery a 10% saving on new Volvo cars across the range to all members of Archery GB.
Provide benefit in kind to Archery GB.Volvo will supply two branded V40 Cross Country vehicles for use by the Development Team.
Act as a showcase of how Archery GB works with a supporter.This affinity partnership, with such a prestigious brand will allow Archery GB to showcase how we work with supporters.It will act as a catalyst for others.
Future developmentsRelationship building with organisations already working with Volvo e.g. RICS Knowledge exchange – Performance coaching v Access to technologyAlternative locations for Archery – Daventry new Volvo HQAccess on a local level to new audiences through Volvo dealer network
Commercial Update
Commercial Update
The Vegas Shoot
• Met with archery suppliers & WA• Increased sponsorship for National Series by over 40%
to £13,000 • Increased prizes value to £24,000• Interest in Arrows Kits from WA and the USA NGB
The Archery Foundation
• partnership with development• focus on fund raising • project identification & delivery
Strategic Plan Update
2016 – 2020
Get more people shootingmore arrowsmore often