Strategic planning at different levels of an

organization!

4 important Planning activities:

Defining the corporate Mission

4 important Planning activities:

Defining the corporate Mission

Establishing Strategic Business Unit

4 important Planning activities:

Defining the corporate Mission

Establishing Strategic Business Unit :

This is a Unit that- identifies Competitors Planning for the rest of the company Responsible for profit performance.

4 important Planning activities:

Defining the corporate Mission

Establishing Strategic Business Unit (SBU)

Assigning resources to each SBU

4 important Planning activities:

Defining the corporate Mission

Establishing Strategic Business Unit (SBU)

Assigning resources to each SBU

Assessing growth opportunities.

SWOT Analysis

External Environment

• Opportunities and threats

Internal Environment

• Strengths and Weaknesses

Good marketing is the art of finding, developing and profiting

Sectors where a marketer can spot opportunities:

Offer Things which are in shortage.

Supply superior quality of existing products.

New product and services

Making Buying process move convenient or efficient

Can provide more information and advice.

Can offer a faster product delivery or services.

Can offer a product at the lowest price.

.. Market Opportunity Analysis [MOA]

To evaluate opportunities, carry out..

Carefully monitor threats

Environmental threat is beyond control.

Environmental Threat is a challenge posed by an unfavorable trend, in the absence of defensive action, would lead to lower sales or profits.

Strengths and Weaknesses

Learn from your own Mistakes!

Find your Strengths take advantage of them!

Checklist useful for analyzing Strengths/Weaknesses.

Set your GOALS!

Goals should be REALISIC.

Objectives must be CONSISTENT.

Sort from MOST important to LEAST important.

Keep the objectives QUANTITATIVE.

Strategy Formulation!

• Achieve the lowest production and distribution costs to win the market shares.

Overall cost leadership

• Attempt to differentiate the offerings by offering superior quality and/or valuable product features.

Differentiation

• Target a specific market so as to develop a competitive advantage.Focus

Take a

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-Rutuja Ganoje

Thank you!

Under the guidance of Prof. Sameer Mathur, IIMLucknow (internship)