How is strategic planning Carried out at different levels of Organizations?

Four Organization levels are

CorporateDivision

Business UnitProduct

Corporate&

DivisionStrategic Planning

1.Defining the corporate mission statement

Provides a sense of •Purpose•Direction•Opportunity

Mission without a Vision LooksOrdinary

Good Mission Statements

•Limited Goals•Company’s Value Highlighted•Defines their Competetive Territory•Long Term Views•Short, sweet and memorable

2.Establishing Strategic Business Units

Nestle’s SBUs

Characteristics Of SBU:•Separate Entity•Has it’s own Competitors•Has a Manager for Strategic Planning

3.Assigning Resources to each SBU

Through Portfolio Planning Models

Mckinsey Matrix

BCG Matrix

4.Assessing Growth Opportunities

Intensive Growth

Integrative Growth:

Backward- Acquire SuppliersForward-Acquire RetailersHorizontal-Acquire Competitors

Diversification Growth

Business unitStrategic Planning

SWOT Analysis

Strengths and Weaknesses

Checklist analyzing in the fields of•Marketing•Finance•Manufacturing•Organization

Opportunities:Problem Detection methodIdeal methodConsumption chain methodMarket opportunity analysis

Threats:

Due to Unfavourable Trends

Goal Formulation

Arranged HierarchiallyQuantitative ObjectivesRealisticObjectives-Consistent

Strategy Formulation

Porter’s Generic Strategies

Strategic Alliances

ProductPromotionalLogistics AlliancesPricing Collaborations

Program Formulation andImplementation

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