strategic presenatation

8/19/2019 Strategic Presenatation

http://slidepdf.com/reader/full/strategic-presenatation 1/12

Overall Performance

• The company has expanded and diversied extein seven sectors in dierent industries.

• Development is based on strong values.

• According to Lana !angla "ecurities in #$%&' foallied sector (as the most performing sector as

than )$* of return is obtained +Dhaatribune #$



Details of products

•/0 oers veggie burger' bra1er' grilled chicenrushers' original recipe' 1inger' boxmaster' t(isbucet' crispy strips' chicen salad' and colesla(



0orporate 0ulture

• The atmosphere at /0 re2ects the mission of thcompany by selling in a hygienic environment' o(ith the best suppliers and nutrition control.

• A set of values has been established.



Summary of relevant and major changes andwithin the SBU’s industry over last 5-10 year

•

/ast food industry is 2ourishing (ith per capita income3"D )$$$ +4s &%%,$$-

• 0onsumption of fast food has risen over the decade

• /ast food companies are providing healthier options

• 5ore franchise companies are established

• %6* 7alue Added Tax +7AT- on goods and services

• /ast food industry oers 8obs

• 4ise of by consumption expenditure by $.&* in #$%,

• 9eight of prepared increased by 6 points bet(een #$$



ey ndings; 0ustomers

•

/ood industry in 5auritius is on the rise.• <obs are being created through the food industry



Product strategies

•

Product positioning• Product design

• Product branding

• =e( product

strategic presenatation

Documents