Strategic Questions in the Context of th M bil S i l N t k B ithe Mobile Social Network BusinessMaciej Kuszpa

Vorlesung „Marketing und E-Business“ Fakultät Digitale MediengHochschule Furtwangen

Agenda

Peperoni?

3 strategicdecisions

3 strategic questions

M. Kuszpa — 16.06.2010 — 2/12

questions

Mobile 2.0 — you are the producer!

M. Kuszpa — 16.06.2010 — 3/12

User generated content is a key characteristic of Mobile 2.0 which encourages the publishing of User generated content is a key characteristic of Mobile 2.0 which encourages the publishing of one's own content and commenting on other people's. UGC is exciting, but also problematic.one's own content and commenting on other people's. UGC is exciting, but also problematic.

Mobile blogs

Send in pictures Instruction

Send new images with MMS to this short code:

Page editor Create new page Title: MondaySubtitle:

40410 (standard rate)

Your pictures will then appear in "My area" and can then be distributed

i

Pic: img_0234.jpg Text: Today I was out ...

Options Back

on your site.

Options Back

Add picture

M. Kuszpa — 16.06.2010 — 4/12

Technology: Browser-based Services vs. Apps

2000 2000 —— limited limited bb b d ib d ibrowserbrowser--based servicesbased services 2007 2007 —— iPhoneiPhone hypehype

M. Kuszpa — 16.06.2010 — 5/12

[1] …Because of the Because of the iPhoneiPhone hype the public awareness about hype the public awareness about mobile services is mobile services is growing, but for growing, but for developers it is still a developers it is still a niche. Learn from the internet development to target the mass market.niche. Learn from the internet development to target the mass market.

Customers: Business vs. Consumer

2005 2005 —— targeting end consumertargeting end consumer20002000 —— focusingfocusing2000 2000 focusing focusing business customersbusiness customers

M. Kuszpa — 16.06.2010 — 6/12

Products can be interesting for both business Products can be interesting for both business customers and customers and end consumers end consumers —— both with pros and both with pros and cons. Switching from one to another target group in the course of time can open opportunities.cons. Switching from one to another target group in the course of time can open opportunities.

Markets: local vs. global

2005 2005 —— ending up globalending up global

i l li l l

2001 2001 —— going internationalgoing international

2000 2000 —— starting localstarting local

M. Kuszpa — 16.06.2010 — 7/12

Starting local, going international and ending up global, is a typical growth path of internet Starting local, going international and ending up global, is a typical growth path of internet companies after reaching technological maturity, but sometimes due market restrictions. companies after reaching technological maturity, but sometimes due market restrictions.

Competition: Fight vs. Cooperation

De icesDe icesDevicesDevices ContentContentWeb 2.0Web 2.0

M bil 2 0M bil 2 0Mobile 2.0Mobile 2.0

M. Kuszpa — 16.06.2010 — 8/12

The Mobile 2.0 race just started. A thrilling battle with Players from different industry sectors like The Mobile 2.0 race just started. A thrilling battle with Players from different industry sectors like Device Manufactures, Content Producers, Web Companies, Mobile Specialists and Newcomers. Device Manufactures, Content Producers, Web Companies, Mobile Specialists and Newcomers.

Aspects of the law: avoid va. tackle

Data PrivacyData PrivacyData Privacy Data Privacy

Fraudulent UseFraudulent Use

M. Kuszpa — 16.06.2010 — 9/12

It’s early days for Mobile It’s early days for Mobile Web 2.0Web 2.0. Some Players are already doing good business, but overall still . Some Players are already doing good business, but overall still proper services and business models are missing. The goldproper services and business models are missing. The gold--rush with Mobile rush with Mobile Web 2.0 Web 2.0 just began :o)just began :o)

Critical Mass: achieved or not

Network EffectNetwork Effect

More effortMore effort

Network Effect Network Effect

M. Kuszpa — 16.06.2010 — 10/12

By achieving the network effect you By achieving the network effect you are not are not really finished really finished with the with the work, because the work, because the surrounding conditions are continuously changing. The vision of surrounding conditions are continuously changing. The vision of a a pure company 2.0 will pure company 2.0 will remain.remain.

Conclusion

M. Kuszpa — 16.06.2010 — 11/12

Mobile Social Networks and Mobile 2.0 still give good business opportunities. A big market Mobile Social Networks and Mobile 2.0 still give good business opportunities. A big market opportunity is waiting for you, but you have to find the right business model for your company. opportunity is waiting for you, but you have to find the right business model for your company.

Thank you for your attention!

kuszpa.comslideshare net/kuszpa

Maciej KuszpaPeperoni Mobile & Internet Software GmbHLeibnizstr 1 58097 Hagen Germany

M. Kuszpa — 16.06.2010 — 12/12

slideshare.net/kuszpaLeibnizstr. 1, 58097 Hagen, Germany