strategic valuation of pizza market leaders

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Domino’s and Papa John’s Strategic Valuation Analysis VS

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A comprehensive strategic valuation presentation of Domino's verse Papa John's Pizza companies. Methods include DCF, Relative valuation, regression analysis.

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Page 1: Strategic Valuation of Pizza Market leaders

Domino’s and Papa John’s Strategic Valuation Analysis

VS

Page 2: Strategic Valuation of Pizza Market leaders

Agenda• Restaurant Industry Overview• Domino’s Company Overview• Papa John’s Company Overview• Domino’s Analysis• Papa John’s Analysis• Conclusion

Page 3: Strategic Valuation of Pizza Market leaders

Global Restaurant Statistics• $1.6 trillion in revenue in 2010

– Cafes & Restaurants account for 36% ($571 b) • Marked growth is expected to slow to 3% yearly by 2015

– $1.8 trillion by the close of 2015

• Trends & Challenges– Unstable food and energy prices– Fragile housing sector – Depleted consumer confidence

• Health-conscience Consumers

(http://www.reportlinker.com/ci02054/Restaurant-and-Food-Services.html)

Page 4: Strategic Valuation of Pizza Market leaders

Restaurant Industry Overview• Growth• Challenges• Trends

Page 5: Strategic Valuation of Pizza Market leaders

Commodity Price Index

Page 6: Strategic Valuation of Pizza Market leaders

Informal Dining Segments

Page 7: Strategic Valuation of Pizza Market leaders

QSR Segments

Source: Restaurant State of the Industry Report Part 1: Food and Beverage © 2011 NetWorld Alliance LLC

Page 8: Strategic Valuation of Pizza Market leaders

Pizza Competitors

Source: PMQ Pizza Magazine September 2011

Page 9: Strategic Valuation of Pizza Market leaders

Pizzeria Rankings

Source: PMQ Pizza Magazine September 2011

Page 10: Strategic Valuation of Pizza Market leaders

Domino’s Pizza Overview• History• Ownership• Strategies

– Technology and Innovation– Supply Chain– Growth– Healthy Pizza in Schools

• Domestic v. International– Marketing

• “Oh Yes We Did!”

Page 11: Strategic Valuation of Pizza Market leaders

Domino’s Pizza Analysis

(In $Millions) FY 2009 FY 2010 FY 2011 FY 2009 FY 2010 FY 2011TOTAL NET REVENUES 1,404,057 1,570,894 1,652,193 100% 100% 100%TOTAL COST OF SALES 992,981 1,132,305 1,181,677 70.7% 72.1% 71.5%OPERATING MARGIN 386,976 438,589 470,516 27.6% 27.9% 39.8%DEPRECIATION 24,100 24,100 24,000 1.7% 1.5% 2.0%GENERAL AND ADMINISTRATIVE 197,467 210,887 211,371 14.1% 13.4% 17.9%INCOME FROM OPERATIONS 189,509 227,702 259,145 13.5% 14.5% 21.9%INTEREST INCOME 683 244 296 0.05% 0.02% 0.0%INTEREST EXPENSE (110,945) (96,810) (91,635) 7.6% 6.7% 6.3%INC. B/F PROV. FOR INCOME TAXES 135,522 138,945 167,806 9.7% 8.8% 10.2%PROVISION FOR INCOME TAXES 55,778 51,028 62,445 41.2% 36.7% 37.2%NET INCOME 79,744 87,917 105,361 5.7% 5.6% 6.4%

Common Size12 Months Ended

Page 12: Strategic Valuation of Pizza Market leaders

Domino’s Pizza Analysis

Assumptions

Revenue Growth: 5-year Forecast Period

CS: 72.0%

G&A: 12.8%

Taxes: 38.4%

Int. expense: 7.0%

Op. NWC 2.20%

Capex: 5%

DA: 1.80%

2012 2013 2014 2015 2016

Operating Profit 296,975 302,769 306,709 309,370 311,160 Taxes 114,038 116,263 117,776 118,798 119,486 NOPAT 182,937 186,506 188,933 190,572 191,675 Plus: Depreciation 37,920 38,533 38,949 39,231 39,420 Less: Capex (25,566) (26,845) (28,187) (29,596) (31,076) Less: Change in NWC 521 (749) (509) (344) (231)

Firm FCF: 195,811 197,445 199,185 199,862 199,787

Page 13: Strategic Valuation of Pizza Market leaders

Domino’s Pizza Analysis

Discount Rate (WACC) 6.78%Long-term growth rate 2.50%

Terminal Value: 4,785,614

PV FCF 183,380 173,170 163,606 153,740 143,925 PV(Terminal Value): 3,447,515

Total PV(FCFF + TV) 4,265,335 Less Current Debt 1,450,369 Estimated Equity Value 2,814,966 2,180,000 (as of 4/29/12)

Value per share 48.73 37.14 (as of 4/29/12)

Appreciation in price 31.2%

Page 14: Strategic Valuation of Pizza Market leaders

Domino’s AnalysisComparable Companies

As of April 27, 4:00PMPE

Ratio

Forward PE

Ratio PSR

Price /Share

Revenue / Share

Market Value

Shares O/S

Net Income Sales Weight

QSR Pizza SegmentPizza Hut (YUM) 23.19 19.24 2.59 73.32 28.13 33,730 460.00 1,510 12,940 20%Papa John's (PZZA) 18.26 14.55 0.80 40.17 50.33 974 24.24 56 1,220 50%QSR SegmentMcDonald's (MCD) 18.20 15.49 3.56 97.43 26.90 99,240 1,020.00 5,560 27,440 10%Starbucks (SBUX) 34.39 24.75 3.75 57.43 16.18 43,270 753.40 1,280 12,190 10%Tim Hortons (THI) 24.28 18.78 3.07 57.85 18.39 9,090 157.14 388 2,890 10%

21.46 17.03 1.96 56.02 36.94 22,393 297.17 1,053 7,450 100%

Value PPSValue

Diff.

Forward PE Valuation 1,793.75 31.05 -17.7%

PE Valuation 2,260.50 39.13 3.7%

PSR Valuation 3,227.40 55.87 48.0%

Domino's Value 2,180.00 37.74

In $ Millions (except ratios)

Page 15: Strategic Valuation of Pizza Market leaders

Papa John’s Pizza Overview• History• Growth• Market Share – 6%• Strategies

– Growth Through Quality– Better Ingredients. Better Pizza

– International Expansion– Supply Chain – QC Centers – An App for ordering

Page 16: Strategic Valuation of Pizza Market leaders

Papa John’s Pizza Overview• Ownership

– Insiders/Owners: 24%– Institutions – Mutual Funds

• Governance – Founder, CEO and Chairman– 3 Charter Committees

• Stock History– June 1993 IPO (PZZA) - $4– Today: creeping over $40

http://financehttp://finance.yahoo.com/q/pr?s=PZZA+Profile

. f

Page 17: Strategic Valuation of Pizza Market leaders

Papa John’s Pizza Analysis

• Assumptions– Revenue growth

• 4.09% to 2.59%– Tax Rate: 32%– Operating Leases

• Capitalize

Pro-Forma Income Statement 2012 - 2015  2011 Common Size 2012 2013 2014 2015

Total revenues 1,217,882 100.00% 1,267,693 1,313,204 1,353,782 1,388,844

Cost of sales 126,887 10.04% 127,229 131,797 135,869 139,388

Salaries and benefits 142,093 12.21% 154,840 160,398 165,355 169,637

Advertising and related costs 49,035 4.11% 52,165 54,038 55,708 57,151

Occupancy costs 32,278 2.77% 35,167 36,430 37,556 38,528

Other operating expenses 75,558 6.34% 80,413 83,300 85,874 88,098

Total domestic Company-owned restaurant expenses 425,851 35.48% 449,814 465,963 480,361 492,802

Cost of sales 426,955 34.16% 433,103 448,651 462,515 474,494

Salaries and benefits 35,141 2.98% 37,745 39,100 40,308 41,352

Other operating expenses 53,188 4.24% 53,761 55,691 57,412 58,899

Total domestic commissary and other expenses 515,284 41.38% 524,609 543,442 560,235 574,745

International operating expenses 35,674 2.70% 34,228 35,457 36,553 37,499

General and administrative expenses 111,608 9.58% 121,388 125,746 129,632 132,989

Other general expenses 9,767 0.91% 11,504 11,917 12,286 12,604

Depreciation and amortization 32,681 2.79% 35,343 36,611 37,743 38,720

Total costs and expenses 1,130,865 92.35% 1,170,735 1,212,764 1,250,238 1,282,620

Operating income 87,017 7.65% 96,959 100,440 103,543 106,225

Investment income 755 0.07% 836 866 893 916

Interest expense -4,668 -0.31% (7,082) (6,512) (5,928) (5,592)

Income before income taxes 86,275 7.41% 93,885 97,255 100,260 102,857

Income tax expense 26,888 30,043 31,122 32,083 32,914

Net income, including noncontrolling interests 59,387 63,842 66,134 68,177 69,943

Less: income attributable to noncontrolling interests -3,732 -0.32% (4,002) (4,146) (4,274) (4,384)

Net income, net of noncontrolling interests $55,655 4.73% 60,008 62,162 64,083 65,743

Page 18: Strategic Valuation of Pizza Market leaders

Papa John’s Pizza Analysis• Discount Rate (WACC): 6.05% (calculated)

– Terminal Growth Rate: 2.5%– Risk Free Rate: 2.5%– Equity Risk Premium: 5%

  2012 2013 2014 2015 Terminal value

Net income, net of noncontrolling interests 49,100 51,731 54,129 56,086  

Plus: Depriciation and Amortization $47,965 $49,233 $50,365 $51,342  

Operating Net Working Capital $23,716 $23,875 $24,035 $24,196  

Less: Increase in Net Working Capital 10,059 159 160 161  

Less: Capex 31,358 29,321 27,415 25,634  

Projected FCFF $55,647.56 $71,485 $76,919 $81,634 $2,359,623

Present value of FCFF 52,475 63,566 64,498 64,549 1,865,794

Total present value of FCFF 2,110,882    

           

Page 19: Strategic Valuation of Pizza Market leaders

Papa John’s Pizza Analysis• Discount Rate: 9.35% (implied)

– Terminal Growth Rate: 2.5%– Risk Free Rate: 2.5%– Equity Risk Premium: 5%

  2012 2013 2014 2015 Terminal value

Net income, net of noncontrolling interests 49,100 51,731 54,129 56,086  

Plus: Depriciation and Amortization $47,965 $49,233 $50,365 $51,342  

Operating Net working Capital $23,716 $23,875 $24,035 $24,196  

Less: Increase in Net operating capital 10,059 159 160 161  

Less: Capex 31,358 29,321 27,415 25,634  

Projected FCFF $55,647.56 $71,485 $76,919 $81,634 $1,219,749

Present value of FCFF 50,885 59,772 58,811 57,074 852,779

Total present value of FCFF 1,079,320    

           

Page 20: Strategic Valuation of Pizza Market leaders

Papa John’s Analysis, Cont.• Relative Valuation

In Millions (except ratios)

Comparable Companies PE RatioForward PE

Ratio PSRPrice

/ShareRevenue /

ShareMarket Value

Shares O/S

Net Income Sales Weight

QSR Pizza Segment

Pizza Hut (Yum! Brands) 23.19 19.24 2.59 73.32 28.130435 33730 460 1510 12940 20%

Papa John's 18.26 14.55 0.8 40.17 50.330033 973.8 24.24 55.65 1220

Domino's 21.72 16.65 1.28 37.14 28.561537 2150 57.77 105.36 1650 50%

QSR Segment

McDonald's 18.2 15.49 3.56 97.43 26.901961 99240 1020 5560 27440 10%

Starbucks 34.39 24.75 3.75 57.43 16.179984 43270 753.4 1280 12190 10%

Tim Hortons 24.28 18.78 3.07 57.85 18.391243 9090 157.14 388.26 2890 10%

23.185 18.075 2.196 54.505 26.054174 22981 313.939 1077.506 7665 100%

  Value PPSValue

Difference

Forward PE Valuation $1,005.87 $41.50 9.50%

PE Valuation $1,290.25 $53.23 40.45%

PSR Valuation $2,679.12 $110.52 191.64%

Papa John's Valuation $918,640 $37.90  

Page 21: Strategic Valuation of Pizza Market leaders

Conclusion

Papa John's Valuation Summary Value PPSValue

Diff.DCF 1,950 80.46 112.30%

Forward PE 1,006 41.50 9.50%PE 1,290 53.23 40.45%PSR 2,679 110.52 191.64%Papa John'sToday 919 37.90

Domino's Valuation Summary Value PPSValue

Diff.DCF 2,875 49.77 31.89%Forward PE 1,794 31.05 -17.7%PE 2,260 39.13 3.7%PSR 3,227 55.87 48.0%Domino's Today 2,180 37.74

Page 22: Strategic Valuation of Pizza Market leaders

Discussion

Page 23: Strategic Valuation of Pizza Market leaders

Pizza Facts• $30 billion industry• 350 slices per second consumed in US• 61,269 pizza parlors in US • 3-11 year old favorite food for lunch or dinner• Average American eats 46 slices;

– 23 pounds of pizza annually– 3 billion pizzas per year overall

• Americans consume 251,770,000 pounds of pepperonis per year• Most popular “ethnic” food in America

– Source: http://library.thinkquest.org/J0112790/facts.html