strategic value of learning & development

27
telos partners Organisational contribution of Learning & Development BILD Connect Workshop 14 th January 2009 David Vachell MA, FBILD

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Presentation to The BILD Connect Event 14th January 2009

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Page 1: Strategic Value of Learning & Development

telos partners

Organisational contribution of Learning & Development

BILD Connect Workshop14th January 2009David Vachell MA, FBILD

Page 2: Strategic Value of Learning & Development

2 telos partners

In many organisations, learning is not seen as a key driver for success

What they want...

What we do...

What they do...

Page 3: Strategic Value of Learning & Development

3 telos partners

Learning & Development is one of the most significantly leveraged investments any organisation

can make

Page 4: Strategic Value of Learning & Development

4 telos partners

We have a sound process and some ideas about how to evaluate learning and development programmes

EvaluationPlanning

DataCollection

DataAnalysis

IdentifyIntangibles

CaptureCosts

of Solution

THE PHILLIPS ROI METHODOLOGY

DevelopDevelop

EvaluationPlans And

Baseline Data

Develop/ Review

Objectives ofSolution

CollectData After Solution

Implementation

CalculateThe Return

OnInvestment

CollectData During

Solution Implementation

(1) (2) (3) (4) (5) (9) (10)

(8)

(7)

Reporting

ConvertData To

MonetaryValue

(6)

Report andCommunicate

Results

• Satisfaction/ planned action

• Learning

• Application/ behavior change

• Business impact

• ROI

• Intangibles

Isolate

The Effects of solution

EvaluationPlanning

DataCollection

DataAnalysis

IdentifyIntangibles

CaptureCosts

of Solution

THE PHILLIPS ROI METHODOLOGY

DevelopDevelop

EvaluationPlans And

Baseline Data

Develop/ Review

Objectives ofSolution

CollectData After Solution

Implementation

CalculateThe Return

OnInvestment

CollectData During

Solution Implementation

(1) (2) (3) (4) (5) (9) (10)

(8)

(7)

Reporting

ConvertData To

MonetaryValue

(6)

Report andCommunicate

Results

• Satisfaction/ planned action

• Learning

• Application/ behavior change

• Business impact

• ROI

• Intangibles

Isolate

The Effects of solution

Isolate

The Effects of solution

Page 5: Strategic Value of Learning & Development

5 telos partners

But L&D professionals are still struggling to be taken seriously by business leaders

Page 6: Strategic Value of Learning & Development

6 telos partners

In this workshop we will attempt to develop ....

• an understanding of the issues

• some ideas

• an action plan

Page 7: Strategic Value of Learning & Development

7 telos partners

WHAT ARE THE WHAT ARE THE GOVERNING GOVERNING FACTORS DRIVING FACTORS DRIVING INVESTMENT INVESTMENT CHOICES IN CHOICES IN ORGANISATIONS?ORGANISATIONS?

Page 8: Strategic Value of Learning & Development

8 telos partners

L&D is in competition for investment.......and it’s not a level playing field

Investment in L&D

Investment in other things

Perceived Value of

L&D

Perceived Value of

Other things

+

-

+

-

+

+

P

P

Page 9: Strategic Value of Learning & Development

9 telos partners

This system creates a “feast & famine” cycleIn

vest

men

t

Time

“Our people are our

greatest asset”

“L&D spend is not getting

results”

“We need to do something to train

these people”

Page 10: Strategic Value of Learning & Development

10 telos partners

Three broad stakeholder groups – each have different perceptions of value

Value criteria

Will it contribute to our strategy?

Will it help achieve my

team objectives?

Will it develop me

and my earning

potential?

Horizon Multiple years < 1 Year Depends...

Control (investme

nt)Money Time Commitment

Page 11: Strategic Value of Learning & Development

11 telos partners

So what is on the mind of your executive stakeholders?

Page 12: Strategic Value of Learning & Development

12 telos partners

HOW CAN WE BUILD A STRATEGIC BUSINESS CASE FOR L&D?

Page 13: Strategic Value of Learning & Development

13 telos partners

We frequently start with costs... ... try starting with impact

For each participant in a programme:•What is the potential gain in terms of...

– Cost

– Output

– Quality

– Time

Programme Business Case elements•Per Participant Benefits

•Variable (per participant) costs

•Fixed costs

Benefit:Cost Ratio = Total Benefit/Total Costs

Page 14: Strategic Value of Learning & Development

14 telos partners

Get answers to level 4 questions for every intervention before you start

• What would be the benefit if people did more/less of….?

• What is the cost of people doing too much/not enough of….?

• How much/often does this happen?

Page 15: Strategic Value of Learning & Development

15 telos partners

A worked example

Fixed costs: £10,000

Per Participant Costs: £200

Per Participant Benefit: £300

No of Participants: 200

Total Cost: £50,000

Total Benefit: £60,000

Benefit/Cost Ratio: 60,000/50,000 = 1.2

Return on Investment = Net Benefit/Total Cost= (60K-50K)/50K = 10/50 = 20%

Page 16: Strategic Value of Learning & Development

16 telos partners

Work out the projected ROI for all proposed programmes and order by BCR/ROI

Prog ramme

Impact per participant

No of participants

Total impact Total cost BCR ROI

Cumulative Spend

Cumulative Impact

R 95,000 130 3,800,000 124,348 30.560 2956% 124,348 3,800,000 U 110,000 100 2,200,000 146,000 15.068 1407% 270,348 6,000,000 S 100,000 250 2,500,000 172,200 14.518 1352% 442,548 8,500,000 T 105,000 200 1,575,000 184,467 8.538 754% 627,014 10,075,000 P 54,600 286 1,092,000 160,075 6.822 582% 787,089 11,167,000 C 20,000 500 500,000 87,500 5.714 471% 874,589 11,667,000 N 27,500 248 687,500 124,798 5.509 451% 999,388 12,354,500 B 12,000 300 240,000 52,500 4.571 357% 1,051,888 12,594,500 O 19,800 267 594,000 133,934 4.435 344% 1,185,822 13,188,500 Q 23,600 305 708,000 161,573 4.382 338% 1,347,395 13,896,500 I 32,500 153 1,625,000 386,600 4.203 320% 1,733,995 15,521,500 H 45,000 134 900,000 252,700 3.562 256% 1,986,695 16,421,500 A 10,000 200 200,000 60,000 3.333 233% 2,046,695 16,621,500 J 27,500 172 1,100,000 536,600 2.050 105% 2,583,295 17,721,500 G 40,000 100 600,000 343,333 1.748 75% 2,926,628 18,321,500 M 13,800 229 207,000 124,655 1.661 66% 3,051,283 18,528,500 L 50,000 55 500,000 422,500 1.183 18% 3,473,783 19,028,500 K 34,500 191 414,000 499,459 0.829 -17% 3,973,242 19,442,500 E 30,000 700 600,000 1,430,000 0.420 -58% 5,403,242 20,042,500 F 35,000 900 1,050,000 3,010,000 0.349 -65% 8,413,242 21,092,500 D 25,000 280 375,000 1,705,000 0.220 -78% 10,118,242 21,467,500

Page 17: Strategic Value of Learning & Development

17 telos partners

The graph can be used to make tough decisions on programme prioritisation

-

5

10

15

20

25

- 2 4 6 8 10 12

Total Spend (£M)

To

tal

Imp

act

(£M

)

Target BCR

Budget

Page 18: Strategic Value of Learning & Development

18 telos partners

Worked example

ProgrammeFixed cost

Per participant

cost

Per participant

benefitNo of

participants

Total participant

cost Total costTotal

benefit BCR ROICumulative

CostCumulative

Benefit

A

35,000

50

150

2,500

B 2,000

500

1,000

400

C

10,000 1,000

2,000

100

E

5,000 1,000

2,000

20

D

5,000 1,500

2,000

150

Page 19: Strategic Value of Learning & Development

19 telos partners

You should end up with a table like this....

ProgrammeFixed cost

Per participant

cost

Per participant

benefitNo of

participants

Total participant

cost Total costTotal

benefit BCR ROICumulative

CostCumulative

Benefit

A

35,000

50

150

2,500

125,000

160,000

375,000

2.34 134%

160,000

375,000

B 2,000

500

1,000

400

200,000

202,000

400,000

1.98 98%

362,000

775,000

C

10,000 1,000

2,000

100

100,000

110,000

200,000

1.82 82%

472,000

975,000

E

5,000 1,000

2,000

20

20,000

25,000

40,000

1.60 60%

497,000

1,015,000

D

5,000 1,500

2,000

150

225,000

230,000

300,000

1.30 30%

727,000

1,315,000

Page 20: Strategic Value of Learning & Development

20 telos partners

This information can be used to communicate strategic decisions about programmes

ProgrammeFixed cost ROI

Cumulative Cost

Cumulative Benefit

A

35,000 134%

160,000

375,000

B 2,000 98%

362,000

775,000

C

10,000 82%

472,000

975,000

E

5,000 60%

497,000

1,015,000

D

5,000 30%

727,000

1,315,000

Total 57,000

Page 21: Strategic Value of Learning & Development

21 telos partners

IT IS ESSENTIAL IT IS ESSENTIAL TO TO COMMUNICATE COMMUNICATE PERFORMANCE PERFORMANCE AGAINST PLANAGAINST PLAN

Page 22: Strategic Value of Learning & Development

22 telos partners

There is frequently a significant time lag between action and visible response

Average size of opportunity in sales reps pipeline compared to average overall

0%

50%

100%

150%

200%

Wave Start Start+6 Start+12

Page 23: Strategic Value of Learning & Development

23 telos partners

Participant judgement can be used to predict impact and accelerate reporting cycles

X. What percent of your total work time requires the skills and knowledge presented in this training?

Y. Estimate the degree to which you feel you can improve your performance related to this course subject matter.

Z. How much of the improvement will be a direct result of this training?

X. What percent of your total work time requires the skills and knowledge presented in this training?

Y. Estimate the degree to which you feel you can improve your performance related to this course subject matter.

Z. How much of the improvement will be a direct result of this training?

Productivity Improvement =X * Y * Z * Weighted Annual Salary

Example:X = 20%Y = 25%Z = 10%Salary = £25K

Productivity Improvement =0.2 * 0.25 * 0.75 * £25K =£937.50

If cost of programme = £500BCR = 937.5/500 = 1.875ROI = 87.5%

Page 24: Strategic Value of Learning & Development

24 telos partners

Participant judgement can be used to predict impact across the system and accelerate reporting cycles

Good use of my time

Good investment by company

Relevant to my role

Page 25: Strategic Value of Learning & Development

25 telos partners

Create dashboards that can be readily accessed by all stakeholders

Page 26: Strategic Value of Learning & Development

26 telos partners

Using this three stage approach could change the way that people development is viewed in organisations

Use participant

estimates to create timely

impact assessments

Use ROI practice to

project impact results and prioritize projects

Evaluate Programmes

to create reliable and

credible impact

statements

Page 27: Strategic Value of Learning & Development

27 telos partners

Breakout conversations

• To what extent can we develop the perception of strategic value of learning & development?

• What specific actions will you take in the next 3 months?