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TRANSCRIPT
Corporate Sales & MarketingCorporate Sales & Marketingdeliversdelivers
Strategic Business Development Strategic Business Development ServicesServices
for for
Litigation Support Professionals Litigation Support Professionals
Targeting successTargeting success
Corp Sales & Marketing Corp Sales & Marketing
SALES & MARKETING SALES & MARKETING are not the sameare not the same
They compliment each other but perform different functions and require unique They compliment each other but perform different functions and require unique skills to execute successfully. skills to execute successfully.
Webster’s defines sell as to persuade or induce (someone) to buy something Webster’s defines sell as to persuade or induce (someone) to buy something and marketing as to buy, sell in a market or merchandise. and marketing as to buy, sell in a market or merchandise.
Today’s competitive business climate requires “consultative” and business Today’s competitive business climate requires “consultative” and business
value based selling expertise. Understanding your client’s business challenges value based selling expertise. Understanding your client’s business challenges and market opportunities presents opportunities for presenting your services as and market opportunities presents opportunities for presenting your services as method for solving complex business challenges and positions the client with a method for solving complex business challenges and positions the client with a
competitive market advantage. Helping your customer realize their personal competitive market advantage. Helping your customer realize their personal and corporate objectives is the key to building lasting relationships. and corporate objectives is the key to building lasting relationships.
Do you have this function in-house and are you receiving the level of Do you have this function in-house and are you receiving the level of performance and ROI necessary for your organization to succeed?performance and ROI necessary for your organization to succeed?
If not we can help. If not we can help.
Corp Sales & Marketing Corp Sales & Marketing
ApproachApproach
Corp Sales & Marketing Corp Sales & Marketing
Our Target Methodology can be applied for developing a corporate business Our Target Methodology can be applied for developing a corporate business development strategy that will support overall business goals or implement development strategy that will support overall business goals or implement tactics for specific sales and marketing campaigns. Target’s workflow tactics for specific sales and marketing campaigns. Target’s workflow comprises 3 different phases (Define/Design/Deliver) each with its own comprises 3 different phases (Define/Design/Deliver) each with its own activities and end products. We guide you through the complete life cycle for activities and end products. We guide you through the complete life cycle for program development from Defining the project’s objectives and business program development from Defining the project’s objectives and business requirements to developing (Design) a program and process for achieving requirements to developing (Design) a program and process for achieving defined goals and finally implementing the plan of action that completes the defined goals and finally implementing the plan of action that completes the project execution (Deliver) accomplishing the defined objective. project execution (Deliver) accomplishing the defined objective.
Client ServicesClient Services
Sales & Marketing Strategic PlanningSales & Marketing Strategic Planning Business Plan AlignmentBusiness Plan Alignment Business Intelligence Business Intelligence Branding & Corporate Message Branding & Corporate Message Tactical InitiativesTactical Initiatives
Organization Assessment Organization Assessment Workflow AnalysisWorkflow Analysis Resource EvaluationResource Evaluation
Outside Resources Outside Resources TrainingTraining
Corp Sales & Marketing Corp Sales & Marketing
Deeper DiveDeeper Dive
SalesSales Winning Strategies Winning Strategies Lead GenerationLead Generation Partnership & AlliancePartnership & Alliance Sell to your strength Sell to your strength Competitive Analysis Competitive Analysis NetworkingNetworking Asking for the businessAsking for the business
& Closing& Closing CRMCRM Account Management Account Management
MarketingMarketing MessageMessage Web Presence Web Presence AdvertiseAdvertise Event ManagementEvent Management Campaign Management Campaign Management Support MaterialSupport Material
CollateralCollateral PresentationsPresentations WebinarsWebinars Publish Publish
Corp Sales & Marketing Corp Sales & Marketing
SIMPLE STUFFSIMPLE STUFF
Who – Tell your target audience who you Who – Tell your target audience who you are and stay away from who you are not!are and stay away from who you are not!
What – Inform and educate them on your What – Inform and educate them on your services services
Why – Provide “real” reasons for engaging Why – Provide “real” reasons for engaging your servicesyour services
How – How will you work with them and How – How will you work with them and what methods you employ what methods you employ
Corp Sales & Marketing Corp Sales & Marketing