strategies for mobile organizing
DESCRIPTION
mAdvocacy—Examples of Emerging Mobile CampaignsTRANSCRIPT
![Page 1: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/1.jpg)
Strategies for Strategies for Mobile Mobile
OrganizingOrganizing
![Page 2: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/2.jpg)
Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign
SMS
Obama Campaign
SMSSMS
img: HuffPo
![Page 3: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/3.jpg)
Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign
SMS
Obama Campaign
SMS
img: HuffPo
MessageMessage1) key facts1) key facts
2) call to action2) call to action3) URL3) URL
![Page 4: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/4.jpg)
Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign
SMS
Obama Campaign
SMS
img: HuffPo
1) Control of recipients1) Control of recipients2) Control of message2) Control of message
3) Control of timing3) Control of timing
1) Expensive 1) Expensive 2) Need list2) Need list
3) Recipients are passive3) Recipients are passive
MessageMessage1) key facts1) key facts
2) call to action2) call to action3) URL3) URL
![Page 5: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/5.jpg)
Hub and SpokesHub and SpokesTry it out!Try it out!
![Page 6: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/6.jpg)
NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan
SMS
organizer
SMS
img: France24
activist
activistSMS
![Page 7: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/7.jpg)
NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan
SMS
organizer
img: France24
activist
activistSMS
RecipientsRecipients1) reach1) reach
2) authority2) authority3) credibility3) credibility4) diversity4) diversity
![Page 8: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/8.jpg)
NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan
SMS
organizers
activist
activistRecipientsRecipients1) reach1) reach
2) authority2) authority3) credibility3) credibility4) diversity4) diversity
img: France24
SMS 1) Distributed cost1) Distributed cost
2) No list (good for ad hoc)2) No list (good for ad hoc)3) Recipients re-broadcast 3) Recipients re-broadcast
1) No control over recipients1) No control over recipients
2) No control of message2) No control of message3) Need redundancy3) Need redundancy
![Page 9: Strategies for Mobile Organizing](https://reader035.vdocuments.net/reader035/viewer/2022062709/5590d4581a28ab60148b4698/html5/thumbnails/9.jpg)
NetworkNetwork Try it out! Try it out!
SMS
?
?
?
img: France24
SMS
Map your next Map your next outreach outreach campaigncampaign