strategy development process for the stuttgart region

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Wirtschaftsförderung Region Stuttgart GmbH Baden-Württemberg‘s RegioWIN Competition Strategy Development Process for the Stuttgart Region Stephanie Fleischmann Head of Strategy and International Relations

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This presentation describes the Strategy Development Process for the Stuttgart Region and also the Baden-Württemberg's RegioWIN Competition for the European Regional Development Funds 2014-2020

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Page 1: Strategy development process for the stuttgart region

Wirtschaftsförderung Region Stuttgart GmbH

Baden-Württemberg‘s RegioWIN Competition

Strategy Development Process for the Stuttgart Region

Stephanie Fleischmann

Head of Strategy and International Relations

Page 2: Strategy development process for the stuttgart region

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The Stuttgart Region

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• Metropolitan region with 2.7 m

inhabitants from 170 countries

• 179 municipalities in 6 counties

including Stuttgart, the state

capital of Baden-Württemberg

• Total area: 3,654 km²

• High population density of 732

inhabitants per km²

Facts and Figures Stuttgart Region

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Capital Region of Baden-Württemberg Stuttgart Region

Page 5: Strategy development process for the stuttgart region

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The Economic Motor of Baden-Württemberg Stuttgart Region

Baden-Württemberg

Stuttgart Region

Inhabitants

25 %

GDP

28 %

Area

10 %

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Business Location Stuttgart Region

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• About 160,000 registered companies

• 1.5 million economically active people

• High GDP: 103 billion EUR (2010)

• High research density

• Low unemployment rate: 4.1% (2012)

Economic Data Business Location Stuttgart Region

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• Industry dominated region with a very high research

density

• Sound sectoral mix, comprising internationally

renowned enterprises and innovative SMEs (so called

"Hidden Champions")

• Key industries:

- Automotive industry

- Mechanical engineering

- ICT

- Environmental technology

- Creative industries

- Industry oriented services

Sustainable Value Added through Innovative Industry Business Location Stuttgart Region

Page 10: Strategy development process for the stuttgart region

91,8%

6,4%

0-9 Employees 10-49 Employees

50-249 Employees 250+ Employees

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• More than 98% of the companies

in the Stuttgart Region are SMEs

• Many of these companies are

highly specialized in their field

Company Sizes in the Stuttgart Region Business Location Stuttgart Region

10-49 Employees

0-9 Employees

Page 11: Strategy development process for the stuttgart region

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Structure of the Regional Industry Business Location Stuttgart Region

Automotive

Mechanical Engineering

Electrical Engineering

Metal works

49,7%

33,3%

5,2%

22,6%

21,6%

21,8%

7,8%

9,5%

12,3%

5,3%

12,1%

17,2%

Turnover

Employees

Companies

Turnover

Employees

Companies

Turnover

Employees

Companies

Turnover

Employees

Companies

Share of the main industrial branches in the

total amount of turnover, employees and no. of companies (20 employees and more) 2010 Source: Strukturbericht Region Stuttgart 2011, IHK Region Stuttgart

Page 12: Strategy development process for the stuttgart region

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Europe‘s Number 1 in Innovation Business Location Stuttgart Region

Innovation index for the countries and regions of the European Union and the regions of Baden-Württemberg

2012 Source: Statistisches Landesamt Baden-Württemberg

72,1

58,6

57,5

56,0

55,3

54,1

53,8

52,6

49,4

49,2

48,7

46,7

46,7

46,0

44,9

44,5

44,0

44,0

43,6

Baden-Württemberg

Ile de France (FR)

Bavaria

Berlin

Finland

Denmark

Sweden

Hesse

Luxembourg (Grand-Duché)

Noreste (ES)

Bremen

Centre-Est (FR)

Saxony

North Rhine-Westphalia

East of England (UK)

Austria

Comunidad de Madrid (ES)

South East (UK)

Slovenia

48,7

38,0

37,5

37,3

35,6

33,5

33,1

33,0

30,3

28,8

27,7

23,1

Stuttgart Region

Ostwürttemberg

Bodensee-Oberschwaben

Donau-Iller

Heilbronn-Franken

Rhein-Neckar

Neckar-Alb

Mittlerer Oberrhein

Schwarzwald-Baar-Heuberg

Nordschwarzwald

Hochrhein-Bodensee

Südlicher Oberrhein

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Baden-Württemberg‘s RegioWIN

Competition for ERDF 2014 - 2020

Page 14: Strategy development process for the stuttgart region

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ERDF 2014 – 2020 in Baden-Württemberg

Priority axis A:

Research,

technological

development and

innovation

Priority axis B:

Carbon emission

reduction

Baden-

Württemberg Baden-

Württemberg

Beneficiaries

Research

Technological

development

Innovation

Carbon emission

reduction

Functional

areas

Page 15: Strategy development process for the stuttgart region

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RegioWIN Competition

Regional Strategy Concept

1. Jury: Selection of promising Concepts chosen for further Development

Regional Development Concept

and Implementation Projects

Project

1 Project

2 Project

3

Project

4 Project

n

2. Jury: - Selection of the awarded Regional Development Strategies

- Selection of the Lighthouse Projects for EFRE-Funding

- Recommendations concerning other Key Projects for possible Funding

through other Programmes

3. Application for EFRE-Funding for awarded Lighthouse Projects

Ph

ase

2

Implementation

P

hase

1

Regional Competitiveness through Innovation and Sustainability

www.regiowin.eu

Com

petitio

n

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Strategy Process for the Stuttgart

Region

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Leitbild and Strategy Process for the Stuttgart Region

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• Strengthening the industrial/manufacturing basis of

the region and the related key enabling

technologies and knowledge intensive services

• Development and application of innovative solutions

in the areas of sustainable mobility, environment and

renewable energies

Regional Innovation Strategy: Smart Specialisation

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• Innovation

(New Technologies, Diversification, Technology

Transfer, Cooperation and Start-ups)

• Sustainanble Mobility, Environment and Renewable

Energies

(Sustainable Mobility Concepts, Ressouce Efficiency,

Sustainable Buildings, Renewable Energies)

• Qualified Employees

(Education and Qualification, Labour Participation,

Attraction of Talents)

• Investors

(Support, Acquisition)

• Marketing

Regional Innovation Strategy: Areas of Action

Page 20: Strategy development process for the stuttgart region

Wirtschaftsförderung Region Stuttgart GmbH

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Thank you very much for your attention.

Stephanie Fleischmann

Head of Strategy and International Relations

Friedrichstraße 10, 70174 Stuttgart

Telefon 0711 22835-26, Fax -888

[email protected]

wrs.region-stuttgart.de