Strategy for Strategy for Vital NeighborhoodsVital Neighborhoods

Working together in the places Working together in the places Garland lives, works, learns, Garland lives, works, learns,

plays and shops.plays and shops.

Garland’s Neighborhood Garland’s Neighborhood PhilosophyPhilosophy

Recognizing a strength of Garland is the Recognizing a strength of Garland is the character of its neighborhoods, we will character of its neighborhoods, we will work in work in partnershippartnership with neighborhood with neighborhood stakeholders and community resources to stakeholders and community resources to build a stronger community and keep build a stronger community and keep Garland an excellent place to live and Garland an excellent place to live and invest.invest.

Envisioned OutcomesEnvisioned Outcomes

Stabilized and improved neighborhoodsStabilized and improved neighborhoods Sense of communitySense of community Increased neighborhood management Increased neighborhood management

capacitycapacity

Today’s SituationToday’s Situation

Limited resources necessitate neighbors working Limited resources necessitate neighbors working in partnership to maximize return on investment.in partnership to maximize return on investment.

Garland is comprised of neighborhoods of various Garland is comprised of neighborhoods of various ages, strengths, weaknesses, issues, and levels of ages, strengths, weaknesses, issues, and levels of involvement, and all merit attention to stay healthy, involvement, and all merit attention to stay healthy, stabilize, and improve.stabilize, and improve.

The City Council and City Administration have The City Council and City Administration have directed focus on Garland neighborhoods.directed focus on Garland neighborhoods.

The proposed Neighborhood Strategy provides a The proposed Neighborhood Strategy provides a framework for addressing neighborhood issues.framework for addressing neighborhood issues.

How Did We Get Here?How Did We Get Here? The Neighborhood Vitality Coordinator position was created to The Neighborhood Vitality Coordinator position was created to

support neighborhood organizations and develop neighborhood support neighborhood organizations and develop neighborhood capacity-building programs.capacity-building programs.

Reorganization of departments consolidated planning and Reorganization of departments consolidated planning and neighborhood outreach functions.neighborhood outreach functions.

A Neighborhood Planner was hired.A Neighborhood Planner was hired. The Neighborhood Strategy Coordination Team developed a The Neighborhood Strategy Coordination Team developed a

strategy that is designed to:strategy that is designed to: offer something to all of Garland’s neighborhoodsoffer something to all of Garland’s neighborhoods cultivate involvement, collaboration, and empowerment cultivate involvement, collaboration, and empowerment utilize data collected through the Neighborhood Benchmarking utilize data collected through the Neighborhood Benchmarking

Program but not rely solely on that data sourceProgram but not rely solely on that data source encourage partnerships between the City and the communityencourage partnerships between the City and the community focus on programs for improvement but does not grade focus on programs for improvement but does not grade

neighborhoodsneighborhoods recognize that neighborhoods are more than residential recognize that neighborhoods are more than residential

subdivisions but the businesses, offices, schools and residents subdivisions but the businesses, offices, schools and residents of an areaof an area

Success is dependent on a culture change emphasizing collaboration at the neighborhood level and this message must come from the top and be marketed throughout the City and the community.

Neighborhood StrategyNeighborhood Strategy

Neighborhood AssessmentsNeighborhood Assessments Neighborhood Grouping SystemNeighborhood Grouping System Neighborhood Program AreasNeighborhood Program Areas Neighborhood ToolboxNeighborhood Toolbox ImplementationImplementation MarketingMarketing

Neighborhood AssessmentsNeighborhood Assessments

Resources used to study and understand Resources used to study and understand the issues of specific neighborhoods.the issues of specific neighborhoods. Benchmark Analysis of resident surveys Benchmark Analysis of resident surveys

collected by ODTcollected by ODT Neighborhood Information System Data Neighborhood Information System Data

compares City’s targets with resident opinion compares City’s targets with resident opinion surveyssurveys

Leadership and Organization Assessments by Leadership and Organization Assessments by Office of Neighborhood VitalityOffice of Neighborhood Vitality

Windshield surveys by Neighborhood Strategy Windshield surveys by Neighborhood Strategy Coordination TeamCoordination Team

Neighborhood Grouping SystemNeighborhood Grouping System

Describes four types of neighborhood project Describes four types of neighborhood project areas.areas.

Attempts to avoid consequences associated with Attempts to avoid consequences associated with ranking or grading neighborhoods ranking or grading neighborhoods

Recognizes that all neighborhoods need Recognizes that all neighborhoods need attention or risk declineattention or risk decline

Provides a structure for establishing project work Provides a structure for establishing project work programsprograms

Allows for a variety of program offeringsAllows for a variety of program offerings Establishes a framework for collaboration and Establishes a framework for collaboration and

mentoring across neighborhoodsmentoring across neighborhoods

Neighborhood Program AreasNeighborhood Program Areas

Grouped by characteristics related to Grouped by characteristics related to Infrastructure, Quality of Life, Neighborhood Infrastructure, Quality of Life, Neighborhood Appearance, Public ServicesAppearance, Public Services Neighborhood Strategy AreaNeighborhood Strategy Area - significant - significant

infrastructure needs, low ratings for quality of life infrastructure needs, low ratings for quality of life issues, significant neighborhood appearance issues, significant neighborhood appearance concerns, less satisfaction with public servicesconcerns, less satisfaction with public services

Neighborhood Revitalization AreaNeighborhood Revitalization Area – some – some infrastructure needs, moderate ratings for quality of infrastructure needs, moderate ratings for quality of life issues, some neighborhood appearance issueslife issues, some neighborhood appearance issues

Neighborhood Enhancement AreaNeighborhood Enhancement Area – slight – slight infrastructure needs, minor quality of life issuesinfrastructure needs, minor quality of life issues

Neighborhood Outreach AreaNeighborhood Outreach Area – few infrastructure or – few infrastructure or quality of life issues, primarily newer neighborhoodsquality of life issues, primarily newer neighborhoods

Neighborhood ToolboxNeighborhood ToolboxNew and existing programs that assist neighborhoods:New and existing programs that assist neighborhoods: Office of Neighborhood Vitality programsOffice of Neighborhood Vitality programs Management capacity-building programsManagement capacity-building programs City of Garland neighborhood programs City of Garland neighborhood programs

(neighborhood watch, grant programs, publications)(neighborhood watch, grant programs, publications) Neighborhood Planning programsNeighborhood Planning programs Neighborhood Resource Team – action-oriented Neighborhood Resource Team – action-oriented

working group of City employees that strategically working group of City employees that strategically implements programs and services to reach implements programs and services to reach envisioned outcomesenvisioned outcomes

Community Resource Team – task force of subject Community Resource Team – task force of subject matter experts that advise staff during pilot process matter experts that advise staff during pilot process to develop programsto develop programs

Neighborhood Resource Team Neighborhood Resource Team Member CharacteristicsMember Characteristics

VisionaryVisionary Results orientedResults oriented Good people skillsGood people skills Community orientedCommunity oriented Unified commitment to envisioned Unified commitment to envisioned

outcomesoutcomes Cultivation and encouragement of Cultivation and encouragement of

different viewpointsdifferent viewpoints Team oriented Team oriented

Community Resource TeamCommunity Resource Team Comprised of 10 to 15 field experts appointed Comprised of 10 to 15 field experts appointed

based on expertise rather than district based on expertise rather than district representation.representation.

Staff will conduct background research to Staff will conduct background research to develop a proposed slate of candidates.develop a proposed slate of candidates.

Individual council members will suggest potential Individual council members will suggest potential candidates during slate development process.candidates during slate development process.

Slate of candidates will be presented to the City Slate of candidates will be presented to the City Council for approval.Council for approval.

Team will meet periodically for approximately 4 Team will meet periodically for approximately 4 to 6 months.to 6 months.

ImplementationImplementation Neighborhood Strategy Coordination Team presents proposed pilot Neighborhood Strategy Coordination Team presents proposed pilot

projects to City Administration and City Councilprojects to City Administration and City Council City Manager and Team presents the Strategy to Managing DirectorsCity Manager and Team presents the Strategy to Managing Directors Directors designate candidates to the Neighborhood Resource Team Directors designate candidates to the Neighborhood Resource Team Council designates candidates to the Community Resource TeamCouncil designates candidates to the Community Resource Team Excitement for the program is generated with a kick-off conference to Excitement for the program is generated with a kick-off conference to

include Resource Teams and neighborhood representatives from the include Resource Teams and neighborhood representatives from the pilot project areaspilot project areas

Marketing campaign gets underway to sell and promote the Strategy’s Marketing campaign gets underway to sell and promote the Strategy’s message within the community and City’s organizational structuremessage within the community and City’s organizational structure

Pilot projects are initiated.Pilot projects are initiated.

Note: Periodic updates to City Council will be required as pilot project scopes Note: Periodic updates to City Council will be required as pilot project scopes and timelines are finalized and as determination of future projects is decided.and timelines are finalized and as determination of future projects is decided.

Marketing Marketing Work with the Public Information Officer to develop a Work with the Public Information Officer to develop a

marketing planmarketing plan Fully develop program logo and tag line: Garland Fully develop program logo and tag line: Garland

neighborhood’s are where it’s @neighborhood’s are where it’s @ Create a program for viewing on Channel 15Create a program for viewing on Channel 15 Utilize traditional public relations methodsUtilize traditional public relations methods Develop educational and teambuilding programs for the Develop educational and teambuilding programs for the

Neighborhood Resource TeamNeighborhood Resource Team Hold a conference or Neighborhood SummitHold a conference or Neighborhood Summit

Techniques for Creating Neighborhoods of ChoiceTechniques for Creating Neighborhoods of Choice Reading NeighborhoodsReading Neighborhoods Breakout Sessions: Management, Image, Physical Conditions, Breakout Sessions: Management, Image, Physical Conditions,

Influence of Social CapitalInfluence of Social Capital What Does It Mean for Garland?What Does It Mean for Garland? Presentation of Garland’s Neighborhood StrategyPresentation of Garland’s Neighborhood Strategy

Proposed Pilot ProjectsProposed Pilot Projects

Neighborhood Neighborhood Strategy AreaStrategy Area

Neighborhood Neighborhood Revitalization Revitalization AreaArea

Neighborhood Neighborhood Enhancement Enhancement AreaArea

Neighborhood Neighborhood Outreach AreaOutreach Area

Neighborhood Strategy Area: Neighborhood Strategy Area: Terrace-BellaireTerrace-Bellaire

CharacteristicsCharacteristics CDBG eligibleCDBG eligible Organized, active associationsOrganized, active associations Neighborhood WatchNeighborhood Watch Established City relationshipEstablished City relationship Carver Center, proximity to Carver Center, proximity to

downtowndowntown

OpportunitiesOpportunities Outreach to Spanish-speaking Outreach to Spanish-speaking

stakeholdersstakeholders Partnership with South First Partnership with South First

Street organizationsStreet organizations

Neighborhood Revitalization Neighborhood Revitalization Area: Forest Ridge-WalnutArea: Forest Ridge-Walnut

CharacteristicsCharacteristics Police’s Apartment Police’s Apartment

Manager’s AssociationManager’s Association New recreation centerNew recreation center Portions CDBG eligiblePortions CDBG eligible Individual leadersIndividual leaders Large number of Large number of

apartmentsapartments Some negativity among Some negativity among

residentsresidents

OpportunitiesOpportunities Development of new Development of new

recreation centerrecreation center Analyze impacts of Analyze impacts of

demographic shiftdemographic shift

Neighborhood Enhancement Neighborhood Enhancement Area: Carriage HouseArea: Carriage House

CharacteristicsCharacteristics Homes receiving Homes receiving

investmentinvestment Near 190 and new retailNear 190 and new retail Scheduled transportation Scheduled transportation

improvementsimprovements Combination of older and Combination of older and

newer developmentsnewer developments Unclear status of Unclear status of

neighborhood neighborhood organizationsorganizations

OpportunitiesOpportunities Identify leadershipIdentify leadership Build consensusBuild consensus

Neighborhood Outreach Area: Neighborhood Outreach Area: OakridgeOakridge

CharacteristicsCharacteristics Single-family residential has Single-family residential has

solid, involved organizationssolid, involved organizations Oakridge Neighborhood Oakridge Neighborhood

Association has prioritized Association has prioritized goalsgoals

Little integration with new, Little integration with new, adjacent development and adjacent development and apartment communityapartment community

OpportunitiesOpportunities Groom as a mentor Groom as a mentor

organization for nearby organization for nearby neighborhoodsneighborhoods

Assist with plan Assist with plan implementation implementation

Examples of Program ActivitiesExamples of Program Activities Leadership developmentLeadership development Build social capitalBuild social capital Physical enhancementsPhysical enhancements Improve neighborhood imageImprove neighborhood image TeambuildingTeambuilding Safety programsSafety programs Mentoring programsMentoring programs Neighborhood planningNeighborhood planning Project implementationProject implementation Branding neighborhoodsBranding neighborhoods

ScheduleSchedule08/06 Identify and organize NRT and CRT, set agenda for neighborhood

summit, research pilot areas, coordinate publicity with PIO.09/06 Training and teambuilding of NRT, send invitations to summit,

outreach to pilot areas, test marketing, affirm CRT.10/06 Prepare and conduct neighborhood summit.11/06 Kick-off pilot programs, plan offerings of GNU.12/06 Set priorities and work plan for CRT and pilots.01/07 Coordinate NRT work plan and activities of pilots.02/07 Initiate NRT activities, draft CRT report, GNU opens.03/07 NRT discusses new program areas, present CRT report to

Council, conduct Class 2 of GNU.04/07 Present new program areas to Council, completion of CRT, wrap-

up NOA and NEA activities, Council considers CRT recommendations and approves new NPAs, Class 3 of GNU.

05/07 Initiate work in two additional NPAs, Council provides direction to City Manager regarding program areas, Class 4 GNU.

07/07 Wrap-up NRA and NSA activities.