The Consultant of Choice in Balanced Scorecard in the MENA Region

Strategy Formulation & Execution using the Balanced Scorecard

ADDIMAThe Consultant of Choice in Balanced Scorecard In the MENA Region

“It all started when we, the founders, realized a pressing market need for a consulting firm able to design

and implement real solutions to help clients succeed in the ever-more turbulent and competitive markets.

This is an exciting time for us in ADDIMA Consulting. During the past eight years, and through our proven

services, dedication, experience, and partnerships, we were able to develop a long list of success stories and

word-of-mouth referrals.

I believe that we are at a very important juncture in our journey to achieve our Vision to position ADDIMA as

a boutique consulting firm of choice, both in Strategy and Management Services and Transaction Services.

Finally, my appreciation goes out to our ADDIMA family without which none of this would have been

possible.

I want to thank you for your interest in ADDIMA Consulting and hope that you will join the long list of satisfied

clients.

Wael Zein

Managing Partner

”

BACKGROUNDADDIMA Consulting provides a complete and customized set of Strategy and Management consulting

services, covering Strategy Formulation & Execution, Organization Transformation, and Information Systems.

We help organizations improve their performance, build a sustainable competitive advantage, and ultimately

achieve their Vision.

ADDIMA BALANCED SCORECARD FRAMEWORK We at ADDIMA Consulting understand that powering every successful organization is a well formulated and

executed strategy. Our strategy consultants help organizations define their Vision, set their strategic objectives

and identify their priorities. Through our proven methodology, certified consultants and partnerships with

subject matter thought-leaders, we help our clients formulate and stress-test a superior strategy as well

as a strategy execution system based-on the Balanced Scorecard framework. Our methodology is based

around intensive workshops aimed at introducing and involving all levels of management in the strategy

formulation and execution process. Involving management in this process results in the essential buy-in and

knowledge transfer required for superior strategy formulation, successful BSC implementation and complete

organizational alignment.

ADDIMA BSC FrameworkBy bringing together a combination of management, information systems, human resources and financial know-

how together with experienced BSC certified practitioners and significant knowledge in the local language

and culture, ADDIMA is perfectly positioned to deliver an effective strategy and tested Balanced Scorecard

implementation framework consisting of the following phases:

1. Formulating strategy (Mission, Vision and Strategy)

2. Identifying Strategic Themes and Objectives

3. Communicating Strategy (strategy maps)

4. Setting Tangible Measures And Targets

5. Identifying and Prioritizing Strategic Initiatives

6. Automating the BSC model using a state-of-the-art and simple-to-use BSC Software

7. Cascading objectives, measures, targets and initiatives to every division, department, unit and position

Our differentiating factor in BSC is our ability to provide turnkey solutions in the region by bringing solid

management theory, implementation practice, hands-on experience, and an advanced BSC / Enterprise

Performance Management (EPM) software application.

Strategy Execution

Strategic Objectives Strategy Maps Measure & Targets Strategic Initiatives

Cascading Automation & Reporting Communication Implementation

Mission Values Vision Strategy

Strategy Communication

Strategy Formulation

1

2

3

ADDIMA BSC Framework

The first Balanced Scorecard book in Arabic brought to the market by

Addima Consulting

STRATEGIC ALLIANCES

To further strengthen our BSC services ADDIMA Consulting developed exclusive partnerships in the MENA region with:

- PAUL NIVEN, a noted consultant, speaker and writer on the subject of the Balanced Scorecard

- CORPORATER AS, a leading international EPM/CPM vendor, with more than 1,000 customers in 76 countries.

Paul Niven“I am very excited to launch a partnership with ADDIMA Consulting. Their unique blend of proven Scorecard expertise and in-depth knowledge of the Middle Eastern market is a perfect complement to my practical Balanced Scorecard solutions. Together, we’re looking forward to helping organizations in the region execute their strategies using our step by step Balanced Scorecard methodology”. Paul R. Niven

Paul Niven has many years of experience in consulting and developing Balanced Scorecard solutions for Fortune 1000, small and medium sized companies, public sector agencies, and nonprofit organizations. Drawing on his considerable experience, Paul is also a noted speaker and writer on the subject of the Balanced Scorecard. He has delivered keynote addresses at conference events around the world and has published in a number of noted Journals. Paul has also published four books so far, “Balanced Scorecard Step by Step: Maximizing Performance and Maintaining Results ” which was translated into over a dozen languages, “Balanced Scorecard Step by Step for Governments and Nonprofit Agencies”, “Balanced Scorecard Diagnostics: Maintaining Maximum Performance” and his latest “Roadmaps and Revelations: Finding the Road to Business Success on Route 101”. ADDIMA has also translated Paul’s “Balanced Scorecard Step by Step: Maximizing Performance and Maintaining Results” to Arabic which is the first Balanced Scorecard book in Arabic.

Corporater AS Corporater was founded in 2000 and has offices in the United States, United Kingdom and India, with corporate headquarters in Norway. The company provides user-friendly, easy to implement performance management solutions that are used in a wide range of public and private businesses and organizations, across all major industries. Corporater is the leading Scandinavian Enterprise Performance Management (EPM/CPM) vendor, with a 70% Norwegian market share for BSC solutions. Ranked as the 20th fastest growing software company in Europe, Middle East, and Africa (EMEA), Corporater serves over 100 customers, has 150,000 licensed users worldwide, and has acquired Dialog Strategy, vendor of an entry-level BSC solution with 900 customers in 76 countries.

This strong cooperation between ADDIMA Consulting, Paul Niven and CORPORATER positions ADDIMA as the Consultant of Choice in BSC in the MENA Region.

TESTIMONIALS

BLOM BankWe would like to extend our deep appreciation for the quality of the service that ADDIMA Consulting has been providing to BLOM Bank in the development of the Corporate Balanced Scorecard Project. The Expertise of all the team members and the professional approach and behavior in which they conduct business are greatly appreciated. We are looking forward to a continuous and mutually beneficial relationship between our institutions. Pierre Abou-Ezze , AGM Human Resources, BLOM Bank

Arab International Development & Investment Co, sal (AIDI) - LebanonI would like to thank you all for the excellent service you have provided AIDI with, and express our satisfaction for the professionalism and diligence ADDIMA team showed when developing AIDI corporate Balanced Scorecard. Habib Haddad , CEO, AIDI

Maskan Arabia - Kingdom of Saudi ArabiaI wanted to express my sincere appreciation to you and your team at ADDIMA for introducing us to “Balance Scorecard”. We’ve found the concept of the BSC incredibly useful, both as a framework for deciding which things we are really going to try and achieve and as a way of showing people where we are going. We at Maskan feel the introduction of BSC will not only help us in focusing our direction but enhance the effectiveness of our output. We thank you and your team in helping us achieving our future goals and look forward to a successful implementation of the system.

Hossam Al Rashoudi , President, Maskan ArabiaFarabi Petrochemicals Company - Kingdom of Saudi ArabiaThank you and thanks to your team for the excellent efforts and team work that made such a project successful. Mohammad I. Al-Bibi , President, Gulf Farabi

Galler Chocolatiers - BelgiumLet me thank you and your team, once more, for a great job. All what we dreamt of as achievements was successfully accomplished.

Salvatore Iannello , General Manager, Galler Chocolatiers

Beirut Marathon - LebanonIt is a pleasure working with you and the entire ADDIMA team. I would like to extend my warm thanks to you and your professional team for the super job you have been doing for the Beirut Marathon Association. Your diligence, perceptiveness, and sense of responsibility have been of great value to us in forging the future of the Marathon, and creating an organization that will endure and prosper. May El-Khalil , President, Beirut Marathon Association

Ministry of Youth & Sports - Lebanon I am writing this letter in recognition of the passion, and excellence that ADDIMA Consulting brought to the strategy development and execution process in the Ministry of Youth & Sports. I would like to thank all the team for their dedicated and professional Support. Ali Abdullah , Minister of Youth & Sports

Natgaz - LebanonThe NATGAZ/ADDIMA BSC workshops are over and will be remembered as a success by those who attended them. The biggest share of the credit for its success goes out to you. On behalf of NATGAZ team and workshop attendees, we would like to honestly thank you for all the efforts you have put in this workshop and we look forward to completing all the remaining phases of our project.

Rana Abou Hamzeh, Project Coordinator

www.addima.com

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