strategy map weighting
TRANSCRIPT
FIN
AN
CIA
L
F2 Safely Achieve
Revenue Growth
F1 Increase
Company Value
F3 Safely Increase
Profitability
CU
ST
OM
ER
S
C1 Increase Value
for CustomerC2 Improve Customer
Relationship
C4 Achieve Full
Regulatory Compliance
C3 Improve Commercial
Risk Management
INT
ER
NA
L
I1 Reduce R&D
Cycle Time I2 Achieve Excellence
in Customer-FocusI4 Improve Operational
Risk Management
I3 Increase
Productivity & Quality
EN
AB
LE
RS
(L&
D)
E1 Attract & Retain
the Required Skill-Set
E3 Achieve Performance
vs. Risk Balance
E2 Improve IT
Functions & Availability
50% 50%
50% 30%20%
10%
20%
50%
100%
100%
30%
100%100%
70%50%50%
100%
55%45%
20%
70%Strength of cause-effect relationship between two objectives
Rating the cause-effect relationships
between the Strategy Map Objectives
Strategy Map Weighting (1)
© 2
01
1 –
Bal
ance
d S
core
card
Ro
man
ia
FIN
AN
CIA
L
F2 Safely Achieve
Revenue Growth
F1 Increase
Company Value
F3 Safely Increase
Profitability
CU
ST
OM
ER
S
C1 Increase Value
for CustomerC2 Improve Customer
Relationship
C4 Achieve Full
Regulatory Compliance
C3 Improve Commercial
Risk Management
INT
ER
NA
L
I1 Reduce R&D
Cycle Time I2 Achieve Excellence
in Customer-FocusI4 Improve Operational
Risk Management
I3 Increase
Productivity & Quality
EN
AB
LE
RS
(L&
D)
E1 Attract & Retain
the Required Skill-Set
E3 Achieve Performance
vs. Risk Balance
E2 Improve IT
Functions & Availability
50% 50%
50% 30%20%
10%
20%
50%
100%
100%
30%
100%100%
70%50%50%
100%
55%45%
20%
100%100%
5%5% ++ 45%45%45%45%
5%5% ++ 8%8%12%12%+20%20%
+4%4% 12%12%
20%20% ++ 4%4%5%5%+8%8%+8%8%
16%16%
20%20%
10%10% + 10%10%
7%7% ++ 7%7%6%6%
17%17%
10%10% + 7%7%
2%2% ++ 2%2%2%2%
9%9%
9%9%
4%4% Weight retained by the objective
2%2% Weight distributed along the cause-effect relationship, according to its strength
9%9% Weight cumulated from two or more objectives, along the cause-effect relationships
Determining the weight of each
Strategy Map Objective
© 2
01
1 –
Bal
ance
d S
core
card
Ro
man
ia
Strategy Map Weighting (2)