STRATEGY OF AUROBINDO PHARMA

Presented by-

Anurag SarkarAshish Gandotra

Pankaj BhattPrakhar Jain

Sai JyothiTejaswini Sethi

VISION

"To become Asia's leading generic Pharma company and one

among the top 15 in the world, by 2015“

MISSION

Aurobindo's mission is to become the most valued Pharma

partner to the World Pharma fraternity by continuously

researching, developing and manufacturing a wide range of

pharmaceutical products that comply with the highest

regulatory standards.

CORE VALUES

AUROBINDO as Cost Leader

We have identified Aurobindo Pharma as applying the Cost-

leader Strategy in Bulk Drugs and Intermediate products in

the following areas:-

• Selling and Distribution Expenses

• Outsourced professional jobs

• Outsourced manufacturing jobs

• Other operational expenses of industrial enterprises

• Travel expenses.

• Rent & lease rent.

• Compensation to employees.

• Purchase of finished goods.

Apart, from above points employee efficiency and cost efficiency

is significant factor in contributing towards cost leadership of

the company:-

AUROBINDO as Cost Leader contd…

Data taken from Prowess

Data is taken from Prowess and company websites

• The company has differentiated itself in Specialty

formulations by investing in Quality Management

System.

• Global leadership position in anti-infectives.

•Market leader in semi-synthetic penicillin.

•Also, it has a strong presence in key therapeutic

segments such as neurosciences, cardiovascular, anti-

retrovirals, anti-diabetics, gastroenterology and

cephalosporins and others.

Aurobindo Pharma as Differentiator

• In-house expertise in product development.

• Association with UNO for development of

ARV’s(Antiretrovirals- used for treating AIDS).

OPERATIONAL EXCELLENCE

• Vertical integration

• Proven regulatory expertise

• Technology and know-how for specialty formulations

Aurobindo Pharma as Differentiator contd…

REFERENCES• http://www.biospectrumasia.com/biospectrum/analysis/

189543/aurobindo-pharma-revamps-strategy-accelerate-growth

• http://articles.economictimes.indiatimes.com/2015-08-23/news/65769677_1_nutraceuticals-aurobindo-pharma-batches

• http://www.businesstoday.in/magazine/features/aurobindo-pharma-new-plans-to-boost-profitability-success/story/206809.html

THANK YOU