Strategy Planning and BSC Approach Analysis

Research ProposalProf. Filinov N.B.Bek N.N.Vladimirova N.M.

Directions of the research

Strategic process analysis

Differences of strategy planning process between Russian and Finnish companies

BSC approach implementation

Limitation and peculiarity of BSC application in Russia

Main hypotheses and ResultsH1: Tools, used for

strategy planning influence effectiveness of cross-culture partnership

Results: Recommendations on strategic alignment between partners

H2: Balanced Scorecard (BSC), adapted to Russian market, is necessary for successful interaction

Results: Recommendations on advisability of BSC usage in the Russian practice

Research aspects (Strategy process analysis) Companies’ objectives

Own objectives Partnership objectives

Strategies Strategy Level (Corporate, Business) Partnership strategies

Strategy planning tools (SWOT, Scenario planning, portfolio methods and etc.)

Effectiveness of partnership

Research aspects (BSC application) Market application limitation Generation of BSC (measurement

system, strategic management tool, strategy-focus organization)

List of applied perspectives Levels of cascading (horizontal

and vertical) BSC-integration in company’s

business process

Applying Data Size of organization (Internal documents) Stay in Russia market (internal documents,

interviewing) Type of partnership (interviewing) Used strategic tools (questionnaire) Members of the strategic process (questionnaire) Procedure of a partner choice (interviewing) Members of BSC estimation (interviewing) Who knows companies’ strategy (questionnaire) Strategy information sharing between partners

Information, presented in the “Profiling Business Network Oriented to Russia”, especially dimension №12 in annex 4.1 (Niittymäki 2007).

Data analysis (used models)Partnership effectiveness Adapted agency theory (Fama and Jensen

1983) Transaction costs theory Analysis of power in partnership (Lister,

2000)

BSC application Horvath model (Horvath & Partners, 2004)

Statistic analysis Kruskal-Wallis non parametric test (1952)