strategy toolbox for startsups
TRANSCRIPT
Strategy Toolbox for Startups
Short Promo of a Long Serious Talk
Asher [email protected]
JLM Product Management Meetup May 25, 2017, Jerusalem
Why to Bother?
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 3
Lean Startup Strategy
?
Value Proposition Canvas to Risque?
“Don’t trust us (humans), because we will disappoint you”
Disorder
Irreproducible
Unpredictable
Disorder
Disorder
Business Model Canvas … the end of long road
The Strategy Cycle
Source: “Wardley Maps: Topographical Intelligence in Business”
Climatic Pattern: Everything Evolves
● Definition of Stakeholders● Understanding of their needs● System capabilities (features)● System components● Data● Knowledge● Operational practices
Co-evolution of:
AIaaS
Productize(e.g. MobileEye)
Some Typical Forms of a Startup Strategic Play
Apply(e.g. 3D scan and
print for Art)
G C P U
Innovate(e.g. AR, VR, 3DP, …)
FaaS
PaaS
IaaS
Custom Internals
Commoditize(e.g. Waze)
Improve (better mouse trap)
Substitute(e.g. iPhone)
Mature Product/Service
ignore AI
Irrelevance in a couple of years
embrace AI
A lot of $$ paid to people who speak language you cannot comprehend and produce models they do not understand themselves
Your Product or Service
Value Chain + Evolution (Wardley Maps)
Your AI secret sauce
AI as a Service
G C P U
Cloud Platform
AI scientific breakthrough
Your Customer Needs
Infrastructure Optimization
Your Product or Service
Value Chain + Evolution + Movement
Your AI secret sauce
AI as a Service
G C P U
Cloud Platform
AI science breakthrough
Your Customer Needs
Infrastructure Optimization
Your Product or Service
Value Chain + Evolution + Movement
Your AI secret sauce
AI as a Service
G C P U
Cloud Platform
AI science breakthrough
Your Customer Needs
Infrastructure Optimization
Your Product or Service
Value Chain + Evolution + Movement
Your AI secret sauce
AI as a Service
G C P U
Cloud Platform
AI science breakthrough
Your Customer Needs
Infrastructure Optimization
Innovate-Leverage-Commoditize
Strategic Domain-Driven Design
Vernon Vaughn, “Implementing Domain-Driven Design”
Prefer utility AIaaS
Prefer product or utility SaaS
Major effort
Proper timing for API
Pull up useful abstractions
Push down support and generic stuff; control
through OSS contributions
There is no ideal core domain model
sitting and waiting to be discovered.
It’s more like attractor gradually emerging out of multiple “safe-to-fail” experimentations
Pull Up/Push Down
Startup Strategy Toolbox
Tool Useful for
Cynefin Context awareness, dealing with complex adaptive systems
Wardley Maps Value chain - evolution - movement analysis, anticipation
ILC Innovate-Leverage-Commoditize, platform and ecosystem play
Strategic DDD Dissect whole system generic, supportive and core subdomains, identifying bounded contexts for maintaining coherent models, buy vs build vs open source strategy, avoid premature competition against big players
Value Proposition Canvas
Capture major findings about prospective customers jobs, pains and potential gains
Business Model Canvas
Capture major findings about customers segments, relationships with each segment, channels, key resources and activities and key partners
Lean Startup Validate major hypothesis via a series of pass/fail tests (MVPs)
