strategy - why aldi and trader joe's do it better - mittelstand to the rescue

ComMetrics

2008_06_16

Session 3: Using the KISS approach – Aldi versus Trader Joe‘s

Session 4: Innovating – Mittelstand to the rescue

Presented by

http://info.cytrap.eu/?p=134social media trends 2011

http://info.cytrap.eu/?p=176ComMetrics blog checklist

Who is: Urs E. Gattiker?http://info.cytrap.eu//?page_id=114

Urs E. Gattiker , Ph.D.

My.ComMetrics.com

http://info.cytrap.eu/?p=134


http://info.cytrap.eu//?page_id=114

ComMetrics

_About my 10 sessions:

Readings

Student brings work case/challenge - volunteer for tomorrow?

Have you walk away with a clear understanding about:

- get the bigger picture

- apply – transfer learning to your workplace

- context is important (size of firm, culture, market, ownership...)

2011_01_17

_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions

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Slides – copies – latest version that I use in class can be found here:

==> http://www.slideshare.net/ComMetricsUniversity

You can also watch videos at:

==> http://www.youtube.com/ComMetrics

2011_01_17


http://www.slideshare.net/ComMetrics

http://www.youtube.com/ComMetrics

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Readings

Student brings work case/challenge - volunteer for tomorrow?

- context is important (size of the firm, culture, market, ownership...)

Ownership and what family businesses try to accomplish:

4-goals: financial, emotional, social, spiritual - public companies

focus 99% on financial

More: http://www.ft.com/cms/s/0/a745af1c-0709-11e0-94f1-00144feabdc0.html#axzz186QyeaUn

2011_01_17


http://www.ft.com/cms/s/0/a745af1c-0709-11e0-94f1-00144feabdc0.html









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_One more thing

2011_01_17

Please try to focus on the following:

3 most critical things we learned today

3 things I love to get more infos about

We will discuss at the end


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_What are we up to?

2011_01_17

What organizations are represented in this class

How the EU defines small, medium and large firms==> http://commetrics.com/articles/european-commssion-defining-the-term-sme/

# of studentsmicro (also self-employed) ?small ? medium ?large ?500 biggest publicly-listed global companies ?

::::::::::::::::::::::::::::::::::::::


http://commetrics.com/articles/european-commssion-defining-the-term-sme/











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_How do we use technology?

2011_01_17

What do you use the most every day: smartphone, notepad, notebook, PC, others

There is no right or wrong answer – just the one that fits you best

# of students#hrs each week p work

Smartphone ? ? ?Notepad ? ? ?Notebook ? ? ?PC ? ? ?


ComMetrics

_How do we use technology?

2011_01_17

What do you use the most every day: smartphone, notepad, notebook, PC, others

There is no right or wrong answer – just the one that fits you best

# of students#hrs each week p work

Email ? ? ?Chat MS,Google ? ? ?VoIP Skype, Google ? ? ?Twitter, Identi.ca ? ? ?Facebook ? ? ?Xing/LinkedIn ? ? ?SMS ? ? ?


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_My objective for today is:

Have you walk away with a clear understanding about:

- Strategy helps but execution is critical

- Time is of essence

Unless you follow KISS, neither investors nor customers will

understand

2011_01_17


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_An example –

reach out

to clients and

target audience

#1 how can we reach our target audience (e.g., clients)

Challenge better

Strategy: using new or social media to reach out

Solution useful content (links to recall notices by gov. agency)

===> reaches journalists, doctors, hospital admin, etc.

2011_01_17


ComMetrics

_An example –

reach out

to clients and

target audience

#1 how can we reach our target audience (e.g., clients)

Challenge better

Strategy: using new or social media to reach out

Solution useful content (links to events, sports, NZZ,

===> who is target audience?)

http://twitter.com/sanktgallen/status/4075630702362624

2011_01_17


http://twitter.com/FDArecalls

http://twitter.com/FDArecalls

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_Why it matters – today‘s 3 nuggets

1 What is strategy?

2 Why could execution fail?

3 What does change or innovation do to our bottom line?

2011_01_17


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_What is strategy?

2011_01_17

Definition in textbook?

Does you textbook make a distinction between corporate strategy versus business policy?

What is your company‘s business policy and/or corporate strategy?

(please bring document to class)

::::::::::::::::::::::::::::::::::::::

>Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions

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_What is strategy?

2011_01_17

CyTRAP Labs – corporate strategy and vision

- corporate culture ==> action

KISS means it helps if it fits on a napkin

p. 3 textbook = positive view


http://info.cytrap.eu/?page_id=178








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_KISS – What have Aldi and

Trader Joe‘s in common?

2011_01_17

1. .....2 ..... 3....


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_From purpose to HowTo

2011_01_17

How do we put this into practice?

>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions

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_KISS – What have Aldi and Trader Joe‘s in common?

2011_01_17

Trader Joe’s = it's an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience

Aldi = service is not needed, price is king and quality helps

http://money.cnn.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/index.htm#

http://www.huffingtonpost.com/2010/08/26/the-semisecret-world-of-t_n_696389.html# (pictures)

Has the execution of Trader Joe‘s or Aldi‘s stategy succeeded.

Please explain, why and how


http://money.cnn.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/index.htm


http://www.huffingtonpost.com/2010/08/26/the-semisecret-world-of-t_n_696389.html









ComMetrics

_KISS – What have Aldi and Trader Joe‘s in common?

2011_01_17

It's an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience

http://www.supplyexcellence.com/blog/2010/09/08/trader-joes-happy-customers-employees-suppliers/

Three key things – keep clients, employees and suppliers happy –

supply chain management

Maybe we could call it strategy - who do you have to keep happy?














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_3 assigned readings – Topics 3 and 4 - Discussion

2011_01_17

- we choose a student to moderate the discussion – you can

volunteer yourself for today or for tomorrow

- please have your notes ready – all students

- Chosen reading is:

- Could your innovation strategy fail?


ComMetrics

_3 assigned readings – Topics 3 and 4 - Discussion

2011_01_17

- Could your innovation strategy or strategy fail?

Please explain


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_Tools & Tips

2011_01_17

- How do you search on your favorite search engine

>Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions

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_How do we find information on the Internet

2011_01_17

- How do you search on your favorite search engine

How it will work better for you next time by using these tips:

1. CA, ZA, AU, UK, HK

2. Seminarhotel oder Tagungshotel

3. How to enter information ---- keywords ComMetrics

4. NZZ.ch, Globe & Mail, FAZ, FT, The Economist, Jyllands Posten,

Le Monde......


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_Decision time

2011_01_17

- Innovation – risk – car industry, etc.


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_Innovation

2011_01_17

- technological innovation -

>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions

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_Innovation

2011_01_17

- technological innovation

- http://www.ft.com/cms/s/2/52f631bc-f763-11df-8b42-00144feab49a.html


http://www.ft.com/cms/s/2/52f631bc-f763-11df-8b42-00144feab49a.html









ComMetrics

_Innovation

2011_01_17

- when Sergio Marchionne became Fiat’s

chief executive in 2004, its two main midsized cars – the Fiat Stilo

and Alfa Romeo 147 – had not a single screw in common!

=> more at: http://www.ft.com/cms/s/0/9e719a94-fcba-11df-bfdd-00144feab49a.html#


http://www.ft.com/cms/s/0/9e719a94-fcba-11df-bfdd-00144feab49a.html









ComMetrics

_Innovation

2011_01_17

-the next thing really (1% of adult Americans use a location-based service

today, 4% use this service at all, down from 5% in May 2010)

=> more at: http://commetrics.com/?p=10816


http://commetrics.com/?p=10816

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_Innovation

2011_01_17

- how does this affect your bottom line?

- risk, rewards, cost-savings, etc.


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_your strategy could fail because...

2011_01_17

Reasearch authors – brand – and more


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style over content

2011_01_17

- being at the right place at the right time

Video presentations

http://www.openforum.com/idea-hub/topics/lifestyle/video/do-it-yourself-

body-language


http://www.openforum.com/idea-hub/topics/lifestyle/video/do-it-yourself-body-language











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style over content

2011_01_17

Where does the original research come from?

Why does Amy Cutty as 2nd author get all the credit

Research authors – brand – and more

===> see also Session 25 – underdog being Dana –

why it works NOT


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_One last thing – Wrap-up

2011_01_17

>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions

What we learned

ComMetrics

_One last thing – Wrap-up

2011_01_17

1 What is strategy?

2 Why could execution fail?

3 What does change or innovation do to our bottom line?


ComMetrics

_One more thing

2011_01_17

Focus with social media

Loose focus =

waste resources


ComMetrics

_One more thing

2011_01_17

3 most critical things we learned today

3 things I love to get more infos about


ComMetrics

2008_06_16

My.ComMetrics.comSession 3: Using the KISS approach – Aldi versus Trader Joe‘s

Session 4: Innovating – Mittelstand to the rescue

Presented by http://My.ComMetrics.com (free registration)

http://ComMetrics.com (blog)


social media trends 2011


ComMetrics blog checklist

Urs E. Gattiker , Ph.D.

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

[email protected] Google Talk

www.ComMetrics.com URL

http://my.commetrics.com/

http://commetrics.com/



strategy - why aldi and trader joe's do it better - mittelstand to the rescue

Education

commetrics session

commetrics blog checklistwho

important size of firm

readings student

work casechallenge volunteer

critical things

students micro

wrong answer