streamline content for your users & you
DESCRIPTION
Using elements of content strategy and UXD to lead from within for a library research site re-design.TRANSCRIPT
Streamline Content for Your Users & YouChrista Werle, Sno-Isle [email protected]
Where we were:
● 30 subject categories (2012)● 4 proposed subject categories● 1000+ recommended websites (2010)● 150 recommended websites (2012)● 14 recurring user feedback themes● Usability study #1 - baseline
○ I didn’t feel like I had a clear sense of what direction to go.○ I need immediacy and it’s not here. I have to read to understand the
difference between everything and that doesn’t work for me.
Teamown it.
Who is your audience?100 librarians & 672,000 public
What are you going to say?(that matters)
Where will you say it?content & design
Content creators work.
Designers & developers work.
Review Team MeetingContent creators, designer, developer, project manager.
How often?think resources
Is it working?usability & analytics
Usability Study #2 Results
● Headed in the right direction!● I hadn't really thought about using the library for this
information● It is set up well.● I really like it.● The site is cheerful, upbeat, attractive and welcoming.
Research Page Usage
2011: 4584192012: 746304
= 62.8% increase
Resources
Cotler, Emily and Kelly Goto. Web ReDesign 2.0: Workflow That Works. Berkeley: New Riders, 2005. Print.
Budiu, Raluca and Jakob Nielsen. Mobile Usability. Berkeley: New Riders, 2012. Print.
Novak, David. Taking People With You: The Only Way to Make Big Things Happen. New York: Penguin, 2012. Print.
Contact Me
Christa WerleSno-Isle Libraries
o: 360-651-7160, m:425-446-2387
www.linkedin.com/in/cwerle/