1. Street marketing&sampling

2. Street marketing&samplingHistory of street marketingAims of street marketingTactics of street marketing 3. History of street marketing & samplingWOMinstigationMusic bands were the first to use streetmarketing informing about their concerts.Street teams - usually not paid volunteers -used to get free tickets. 4. History of street marketing & samplingWilliamW iWlliarimgl eWy r1ig8l6e1y-1932a businessgenius 5. History of street marketing & samplingWilliam WrigleyListen tothe radioprogrammeWhy was he a business genius?He recognized the business potentialof chewing gum. 6. History of street marketing & samplingWilliam WrigleyWhat was his advertising strategy?Pretty 'Wrigley girls' walked up and downthe streets handing out fsraeme gpulimngs. 7. History of street marketing & samplingWrigley's Double Mint Chewing GumAdvertised as a Beauty Aid 8. History of street marketing & samplingElectric Sign on Broadway New York AdvertisingWrigley's Chewing Gum 9. History of street marketing & samplingAdams California Fruit Gum, Chewing GumSweets Fruit Harvest, USA, 1910 10. History of street marketing & sampling 11. History of street marketing & samplingDuring the Second World War American soldierswere given Wrigley gum to help them relax. InWhen did chewing gum become popular1944 all gum production went to the US Armyoutside the USA?and they took their gum overseas and gave it tochildren. Soon they were followed everywhereby the cry: 'G??o?t?a?n?y??g?u?m??, ?c?h?u?m???' 12. History of street marketing & samplingSummarize the story aboutWilliam WrigleyPair WorkWho was William Wrigley?What did he do to advertise chewing gum?When did chewing gum become popularoutside the USA?What did the children shout?What is today's chewing gum made of? 13. Aims of street marketing & sampling1 2 3to build awareness of a product amongstspecific demographicto increase the purchase considerationto create a buzz so that the target start to talkabout the brand 14. Aims of street marketing & sampling4 5 6to establish a dialogue with potentialconsumersto turn consumers to brand ambassadors whowill pass on the brand messagesto build credibility of a brand by convincinginfluential people of the target market to use it 15. Aims of street marketing & sampling Summary - Pair Workbuild awarenessincreasethe purchase considerationHOW??? HOW??? HOW??? HOW???create a buzzestablish a dialogueturn consumers intobrand ambassadorsbuild the credibility 16. Tactics of street marketing & samplingWhere and how dostreet marketing teamsoperate? 17. Tactics of street marketing & samplingStreet teams operate in high traffic areaswhere target audiences work or relax: shopping centres festivals fairsNo. 1 18. Tactics of street marketing & samplingStreet marketing uses a variety of guerrilla marketing activities unconventional marketing activitiesto get in the faces of the target audience.No. 2 19. Tactics of street marketing & samplingWhat are some of the successfulstreet marketing tactics?productsamplingposting/putting upstickers & posterscollateraldistributioncostumedactorswrappedvehicles 20. Tactics of street marketing & samplingUsing street marketing tactics helps create ...???brba.n..dd e xep..e.rrii.e.cnece 21. Tactics of street marketing & samplinga costumed actor 22. Tactics of street marketing & samplinga giveaway 23. Tactics of street marketing & samplinghanding out leaflets 24. Tactics of street marketing & samplingfree samples 25. Tactics of street marketing & samplinga wrapped vehicle 26. Tactics of street marketing & samplingDescribethe street marketing technique aim 27. Tactics of street marketing & samplingDescribethe street marketing technique aim 28. Vocabulary of street marketing & samplingChoose the correct wordWe'll have street teams at all this summer's festivals tohelp build the (credicbrielidtyib/diliiatylogue) of the brand.Costumed actors will be handing out free(goodiessa/smamplpesles) of the product.leafletsWe'll also be giving out (leaflets/flyers) withinformation about the range.wrappedWe'll have a (wrapped/costumed) vehicle probably a bus clearly visible at all the festivals. 29. Over to youDesignGroupworka street marketing campaignfor a product or service of your choice 30. Vocabulary of street marketing & samplingTranslatecollateral distributiondistribuce propaganchmateril (literatura, drky)hand to hand distribution distribuce z ruky do rukyflyer letk propagujc reklamn akcileaflet letk propagujc vrobekgiveaway propagan drekgoodie reklamn vzorekcostumed actor herec obleen do kostmu 31. Vocabulary of street marketing & samplingTranslatecollateral distributiondistribuce propaganchmateril (literatura, drky)hand to hand distribution distribuce z ruky do rukyflyer letk propagujc reklamn akcileaflet letk propagujc vrobekgiveaway propagan drekgoodie reklamn vzorekcostumed actor herec obleen do kostmu 32. Vocabulary of street marketing & samplingTranslatepurchase cosideration zvaovn nkupucreate a buzz zavdvat podnty k hovorutargetzde poulin kampan oslovenlovkestablish a dialogue navzat dialoglistening to people's opinionsabout the brandnaslouchn nzorm lid nadanou znakubrand ambassador ambasador znakyrelay pedat dl, komunikovat dl 33. Vocabulary of street marketing & samplingTranslatepurchase cosideration zvaovn nkupucreate a buzz zavdvat podnty k hovorutargetzde poulin kampan oslovenlovkestablish a dialogue navzat dialoglistening to people's opinionsabout the brandnaslouchn nzorm lid nadanou znakubrand ambassador ambasador znakyrelay pedat dl, komunikovat dl 34. Vocabulary of street marketing & samplingTranslatepass on the brand message pedat dl poselstv znakybuild the credibility ofupevovat dvryhodnosta brandznakyconvince pesvditpeer member of the targetmarketvrstevnk jako len clovhotrhustreet marketing tactics taktika poulinho marketinguhigh traffic areaoblast se zvenm pohybemlidtarget audience clov skupina divk 35. Vocabulary of street marketing & samplingTranslatepass on the brand message pedat dl poselstv znakybuild the credibility ofupevovat dvryhodnosta brandznakyconvince pesvditpeer member of the targetmarketvrstevnk jako len clovhotrhustreet marketing tactics taktika poulinho marketinguhigh traffic areaoblast se zvenm pohybemlidtarget audience clov skupina divk 36. Vocabulary of street marketing & samplingTranslatetrade fair prodejn veletrhguerilla marketing gerilov marketingattract attention pilkat pozornostgive out/hand outfree samplesrozdvat vzorky zdarmaposting posters vylepovn plaktsticker samolepkaput up a poster vyvsit plakt 37. Vocabulary of street marketing & samplingTranslatetrade fair prodejn veletrhguerilla marketing gerilov marketingattract attention pilkat pozornostgive out/hand outfree samplesrozdvat vzorky zdarmaposting posters vylepovn plaktsticker samolepkaput up a poster vyvsit plakt 38. Vocabulary of street marketing & samplingTranslatestreet marketing poulin marketingsamplingtestovn reakce zkaznkna vzorekstreet team poulin prodejn tmgive out/hand outfree samplesrozdvat vzorky zdarmaunpaid volunteers neplacen dobrovolncimerchandise reklamn pedmtypublicise obeznmit veejnost (BrE) 39. Vocabulary of street marketing & samplingTranslatestreet marketing poulin marketingsamplingtestovn reakce zkaznkna vzorekstreet team poulin prodejn tmgive out/hand outfree samplesrozdvat vzorky zdarmaunpaind volunteers neplacen dobrovolncimerchandise reklamn pedmtypublicise obeznmit veejnost (BrE) 40. Vocabulary of street marketing & samplingTranslatepublicize obeznmit veejnost (AmE)upcoming event nadchzejc udlostdirect marketing pm marketinggrassroots organization organizace prostch lidamongst mezi km/m o skupinawareness of a product povdom o produktuspecific demographicpesn vymezendemografick skupina 41. Vocabulary of street marketing & samplingTranslatepublicize obeznmit veejnost (AmE)upcoming event nadchzejc udlostdirect marketing pm marketinggrassroots organization organizace prostch lidamongst mezi km/m o skupinawareness of a product povdom o produktuspecific demographicpesn vymezendemografick skupina 42. Vocabulary of street marketing & samplingExplain the word 'swag'In modern context, swag may be used as a business lingo forpromotional merchandiseswag propagan zbo 43. 80 years of Newsweek 'swag' 44. 80 years of Newsweek 'swag'The Newsweek paperweight 45. 80 years of Newsweek 'swag' 46. 80 years of Newsweek 'swag' 47. 80 years of Newsweek 'swag'The Newsweek golf set 48. 80 years of Newsweek 'swag' 49. 80 years of Newsweek 'swag'The Newsweek apron 50. 80 years of Newsweek 'swag'magnetic globe puzzle 51. 80 years of Newsweek 'swag'box cutter, pocket knife, and mini screwdrivers 52. 80 years of Newsweek 'swag'presidential cover magnets