Street WorkoutSales Presentation

Training in a nutshell

Bodyweight training –Anywhere at any time

• Street Workout is a modern name for bodyweight training.

• Bodyweight training is a form of weight training – Body is used as a resistance instead of regular weights.

• Suitable for everyone – Movements can vary for your ownphysical condition and own personal goals.

• Basic movements are familiar already from childhood – likehanging, pulling, jumping…

• Bodyweight training doesn’t depend on place or time.

• Creativity is vital part of training as it gives opportunity to modify and do common basic movements in differentenvironments.

• Basic movements are pull-ups, push-ups and squats (thesemovements have large amount of different variations). Alsostatic holds like handstands are vital in bodyweighttraining.

Pictures from Sportec Fair in Tampere Finland 2015

Benefits

WHAT MAKES STREET WORKOUT PRODUCT UNIQUE?

• Street Workout is developed togetherwith Finnish Street Workout Association

http://www.suomenstreetworkout.com

• The product offers effective workout

• Appeals to both genders and from young to old

• Based on Lappset Fitness product line, so the product worksharmoniously with other Lappset Sport equipment

• Works also as a single product

• Easy to purchase because of the compact structure and suitable price

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• Easy to add to existing areas• Suitable price• Offers a possibility to train regardless of income: no gym

membership needed • Appeals equally to both genders and all ages

• Increases the attraction of the area• Creates the image of sporty community

• Street workout offers new kind of outdoor exercising with familiar movements

• An alternative to the traditional outdoor gyms• More exercise, healthier people

Savings

CUSTOMER BENEFITSCITIES AND MUNICIPALITIES

Easy purchase

Improves the image of the

area

Improves image

More customers

• Create image of a sporty area• Possibility to utilize unused space• Street Workout can be built also in a large balcony• Possibility to gain more customers interested in calisthenics

• Possibility to utilize the popularity of bodyweight training as a growing trend

• The product will invite people to train especially summertime

• Increases sales for example in cafés when customers like to watch people training outside

• Street Workout offers a new, compact solution to outdoor exercising

Novelty

CUSTOMER BENEFITSB2B

Easy to enhance an area

High quality

• Ready-made solution • Ready-made colour concept • Possibility to design Lappset sport and play areas that are

versatile and harmonious in appearance

• High-quality and carefully chosen strong materials• Product is durable and wear resistant

• Street Workout is quite new sport• An alternative to the traditional outdoor gyms

Novelty

CUSTOMER BENEFITSDESIGNERS

Promotes athletics among

teens

Better results

• Suitable also for young people who are not so good in traditional sports, functional training helps to discover your strengths

• Possibility to start exercising (teens might not be able / want to join as a member of a gym)

• Economical equality• School time workouts educate to use the product and

inspires to improve your results during breaks• Gymnastics can be found as a new sport to school

competitions (vs. football, track and field)

• Place to spend extra energy• Keeps teens alert during school days• Peace to study• Less back pains and headaches

• Bodyweight training is trendy sport• Pupils can compete against each other• Possible to enhance the area where to spend time, exercise

and stretch instead of sitting on the sofa• During school days it can be used by pupils, in the evenings

by all

Safe purchase

CUSTOMER BENEFITSSCHOOLS (13-15 YEAR OLDS)

Improves the wellbeing of

students

Better results

• Possibility to train fast and free• Possibility to start exercising (students might not be able /

want to join members of the gym)• Can be used during sport lessons• Economical equality

• Calms down the lessons• Exercising helps to focus• Offers something to do during breaks• Possible to enhance the area where to spend time,

exercise and stretch instead of sitting on the sofa• Less back pains and headaches

• Trendy sport• Enhances the school area• During school days it can be used by students, in the

evenings by all

Improves the image of the

school

CUSTOMER BENEFITSHIGH SCHOOLS, COLLEGES, UNIVERSITIES (15-30 year olds)

Possibility to train at any time

Save time and money

• Easy to start• Suitable for all, newcomers as well as professional athletes• Possibility to train with a friend regardless of different

levels in physical conditions

• The product is easy to purchase• Durable in all weather conditions• Public park is free, open always and easy to access• Workouts are short and intense

• Bodyweight training develops body comprehensivelyEffective

CUSTOMER BENEFITS IN GENERAL

Positioning

Street Workout is on theHIGH scale of LIFE™

STREET WORKOUT –POSITIONING IN LAPPSET SPORT

Senior Sport Gym

Wall Bouldering

Parkour Solutions Street Workout

Arenas

Fitness

Design and advantages of thematerials

DESIGN BRIEF

• The aim was to create a clear-lined product for bodyweighttraining based on the Lappset Fitness line

• The functions are basic bodyweight training movements, which the user can vary from easy to more difficult

• The product is suitable for beginners, but it challenges alsoadvanced trainers

• The materials and solid structures are the same as in Lappset Fitness, so it fits harmoniously to other Lappset products

COLOUR THEME USED IN STREET WORKOUT: SLOW

Natural and harmonious

ADVANTAGES OF THE MATERIALS USED

Material Use Advantages

Dense-grained pine laminate which has been pressure-treated, coated with colored transparent paint and varnished

Framestructure

Durable, costs per year will decreaseEcological

LappCoat coatedlow carbon structured steel

Metal bars Won’t feel too hot or coldGood grips