structured content copy
TRANSCRIPT
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Fundamental Shift
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The best mobile experiences are native How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE ANYTHING?
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Social Networking
Photo Sharing NewsBefore Mobile
ComplexTime
wastingMobile-
First
SimplifiedTime
SensitiveOptimized
The best mobile experiences are native
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We’ve created the most efficient news process, ever.
By updating news stories as they evolve over time, Circa eliminates the need to constantly repeat background information — a massive inefficiency in news
This has allowed Circa to scale content almost exponentially over time without adding equal resources
Nov 1, 2012Dec 20, 2012Jan 31, 2013Mar 15, 2013Apr 29, 2013Jun 10, 2013Jul 22, 2013Sep 3, 2013
Circa’s content production over time
Storyline updates New storylines
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Choices you make are EDITORIAL!!!! But it’s a different way of thinking……
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Abstracting The Presentation Layer
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AJ Plus Content
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Explaain
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