student's information sources in the digital world - december 2011

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Students (still) like books! Some key findings from Students’ Information Sources in the Digital World, December 2011 1 Jo Henry, Managing Director of BML Bowker Presentation for the APSBG, March 2012 BML 18-20 St Andrew Street London EC4A 3AG 020 7832 1782 [email protected] www.bookmarketing.co.uk

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Investigations into the information sources used by UK students in December 2011, including their purchasing of materials in print and in digital, the sources they use and their views on digital vs print material

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Page 1: Student's Information Sources in the Digital World - December 2011

1

Students (still) like books!

Some key findings from Students’ Information Sources in the Digital World, December 2011

Jo Henry, Managing Director of BML Bowker

Presentation for the APSBG, March 2012

BML18-20 St Andrew Street

London EC4A 3AG020 7832 1782

[email protected]

Page 2: Student's Information Sources in the Digital World - December 2011

2

Methodology

13th December 2011 to January 3rd 2012

1008 respondents

Undergraduate students at HE Institutes in the UK

Quotas for sex / year / 6 main subject groupings:• Arts & Humanities• Business & Management• Law• Medicine• Science & Technology • Social Sciences

Online via OpinionPanel

Page 3: Student's Information Sources in the Digital World - December 2011

How do students learn?

Page 4: Student's Information Sources in the Digital World - December 2011

Study resources used at all, by >25% of students

Under 25% = Printed course packs, online discussion forums/workshops, PC-based databases, digital course packs, CD-Roms, other online/printed resources

Online/websites for specific textbooks

Lecturer websites

Virtual Learning Environments (VLEs)

Accredited websites

Online databases

Open Access websites

Printed journals

Wikipedia articles

eBooks

Online/digital journals

Lecturer hand-outs

Printed books

0 10 20 30 40 50 60 70 80 90

25

27

31

33

36

36

42

49

62

79

87

88

Base: All students

Page 5: Student's Information Sources in the Digital World - December 2011

5

Study resources used at all, 2011 vs 2003

PC-based databases

Printed course packs

Online databases

Online/digital journals

Printed journals

Printed books

Lecturer hand-outs

0 10 20 30 40 50 60 70 80 90 100

17

24

36

79

42

88

87

42

57

62

66

66

95

96

20032011

Base: All students

Page 6: Student's Information Sources in the Digital World - December 2011

Study resources used most (up to 3)

Base: All students

Under 5% = Printed course packs, lecturer websites, online/websites for specific textbooks, online discussion forums/workshops, PC-based databases, digital course packs, CD-Roms, other online/printed resources, e-books

Accredited websites

Printed journals

Open Access websites

Wikipedia articles

Online databases

Virtual Learning Environments (VLEs)

Online/digital journals

Lecturer hand-outs

Printed books

0 10 20 30 40 50 60 70

6

7

8

9

10

12

41

42

62

Page 7: Student's Information Sources in the Digital World - December 2011

7

Study resources used most, 2011 vs 2003

In 2011: % saying that resource is one of three used the most In 2003: % rating their use of that resource 3 or 4 out of 4

Online/digital journals

Printed coursepacks

Printed journals

Online databases

Lecturer hand-outs

Printed books - borrowed (2003 only)

Printed books (owned in 2003)

0 10 20 30 40 50 60 70 80

41

24

7

10

42

62

23

23

26

28

62

65

73

20032011

Base: All students

Page 8: Student's Information Sources in the Digital World - December 2011

Purchasing of resources – all students

Base: All students

% buying Ave. no/student Ave. spend/student

73

3

71

49

1.6

1720

0.7000000000000014

18

1.1 2

16

0.7000000000000013

11

0.4 1

New printed 2nd hand books Printed course packs E-book extradctsComplete e-books Digital course packs

Page 9: Student's Information Sources in the Digital World - December 2011

Purchasing of resources – all students

Base: All students

% buying Ave. no/student Ave. spend/student

77

4.1

71

54

2.1

19

30

1.4

8

Core texts Other recommended texts Other

Page 10: Student's Information Sources in the Digital World - December 2011

10

How students usually acquire printed books

Base: All using printed book (884)

Borrow from other students

Other

Buy second hand

Buy new

Borrow from library

0 10 20 30 40 50 60

1

1

20

29

48

Page 11: Student's Information Sources in the Digital World - December 2011

11

How students usually acquire e-books

Base: All using e-books (624)

Other

Borrow from other students

Buy new

Borrow from library

Download for free

0 10 20 30 40 50 60

2

3

9

38

48

Page 12: Student's Information Sources in the Digital World - December 2011

12

How students usually acquire online resources

Base: All using online resources (967)

Pay to subscribe yourself

Have free personal subscription

Use free resources

Institution subscribes on behalf of students

0 20 40 60

2

8

29

60

Page 13: Student's Information Sources in the Digital World - December 2011

Effect of e-book use on print buying – excluding 1st year students

Base: All non-first year students using e-books (418)

I did not buy printed books before I started using ebooks

11%

My expenditure on new printed books

has increased in spite of using ebooks

11%

My expenditure on new printed books has not really changed at all

54%

My expenditure on new printed books has reduced but I still buy printed

books too19%

I have stopped buying new printed books, and am only using ebooks

now5%

Page 14: Student's Information Sources in the Digital World - December 2011

14

Appendix 1: Additional analysis available in full report

Students’ Information Sources in the Digital World: December 2011 now available from BML Bowker; includes detailed key findings section from Linda Bennett to contextualize the information plus:

• Job status, by course, sex, year and university type• Study resources used: variations by type of course• Finding out about and acquiring resources: variations by type of course• Purchasing of each type of resources by course and year*• Purchasing of core/recommended/other, by course and year*• Average price paid for each type of resource. by type of course• Purchase sources used at all and most, for print and digital• Value for money of core/recommended resources by type of course, sex, year and type of university• Importance of features in which resource to buy• Specific online resources used• Devices used to read e-books• Print vs. e-book benefits• Most value e-book functionalities• Pricing of e-books• Digital study resources required• Use of social media in study• How lecturers recommend core texts

*includes % who buy and estimates of maximum number bought, average number per student, maximum spent, average spend per buyer, average spend per student

Full report contents

Page 15: Student's Information Sources in the Digital World - December 2011

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BML18-20 St Andrew Street

London EC4A 3AG020 7832 1782

[email protected]

Thank you!