Writing a Marketing Web Sites from Proposal to Documentation:

PRUDENTIAL VERANI REALTY

NORIZZATI BINTI ROSLAN [12BI03050]NURHAMIZAH BINTI M. MUSA [12BI03055]

NURUL AMIRAH BINTI MOHD SUHAIMI [12BI03054]

Production Backgroun

d

Writer, Information

Architect, And Project

Manager

Steve Street Created

Graphics And HTML Design

Ken Jones did the

programmingand technical development

Laurie Strysko Did The

Photographs

Production Planning

and Content

Definition

Web Site Creation

Services Included

Approximate Time Frame

REVISION PLAN/SCOPE

OF WORK FOR THE

PRUDENTIALVERANI WEB

SITE

Brochures, advertisements, older web sites, and even marketing videos if they exist. Few top executives and agents at Prudential Verani Realty were interviewed.

To examine the user scenarios.

The developer job is to make sure the information each user wants is where they expect it to be on the site and in the proper sequence..

Gathering and Grouping Site

Flowchart/Sitemap

PRUDENTIAL VERANI Web Site

• Home page• Section menu/introduction pages

• Static content pages• Interactive and dynamic content pages

Search Engines and keywords

KEYWORDS : simply the words visitors are like to enter into

the search engines.

THE HOME PAGES

• Hook the user’s interest• Communicate the basic message and tone of

site.• Introduce key site elements and lure the user

deeper into the site.• Provide the correct keywords and frequency of

keywords to help search engine placement.• Address legal issues.

THE TITLEFunction

1. Identify an open web page.2. Provide key site information to search

engines’ spiders. 3. Identify the site in search engine and

directory lists.4. Identify the site in bookmark lists.

THE MAIN MENUFunction

• Provide a brief outline of the site, giving the user a sense of what lies within.

• Serve as a main navigational tool.

The Main Menu

2nd Draft : “Homes and Land”

2nd Draft : “Tools and Information: Calculators, Maps, and More.”

LINKS To Exciting Elements

The Goals :Lure the user deeper into your site.Get the user interacting with your site.

Prudential Verani web site

SLOGAN/HEADINGS

• Help express the tone of the site.

BODY TEXT

FUNCTION :1. Hook the user by explaining …2. Introduce the type of material …3. Boost the search engine rating …4. Get the user to make contact.5. Strengthen the legal protection for the

company.

• _____________________________________

BOTTOM TEXT LINKS

• Typically used for legal and business

purposes.

• The place where you will often place

the name of the site developer.

2ND DRAFT

Meta tags are HTML tags that enclose special text at the top of your web page.

Home Page Meta Tags

1) Description Meta Tags

2) Keyword

Meta Tags

Description Meta Tags

Describes your siteTags is indexed by some search

engines for keyword.Convinces the user to click on your

link in the search engine results.The search engine results must be

to quickly and clearly.Stay away from meaningless

marketing hype.

Keyword Meta Tags

The keyword meta tag lists keywords that a user

might type in a search box to find your site.

Alt tags: Alt tags are similar

to meta tags in that they are part of the HTML of your site.

Describe the images on your site in text.

Should provide a clear, succinct description of your images.

This includes navigation buttons.

1) Explain what is in the section

2) Lure the user to click deeper into

the site

3) Provide local navigation to

complement the global navigation for the entire site

4) Improve search engine rankings

Main Section Menu

The body textLocal navigationGlobal navigation

Three main parts of a well-written

section introduction page:

THE BODY TEXT The section introduction page serves many

of the same functions as the menu. Some users of a site never read the body

text. They just jump to the menu to find what they want. Other users want a little more help and read the body text for guidance.

The body text also has unique functions not shared by the menu.

The text also directs the user to the personalized search service.

Local navigationThe local

navigation in a text menu on the left, and the body text on the right.

Local navigation links relate primarily to this section.

Underlined text indicates a link.

Global navigationGlobal navigation

links relate to the site as a whole.

Allows the user to go to a search page that has a site-wide search and a sitemap.

Simply and cleanly in a navigation bar at the top of the page.

GRAPHICAL CONTENT

To allow easy creation of additional text by multiple individuals

Can add information and respond to early

comments

Can include video, pictures, and

audio, most blogs are text with links

More often used for personal expression

Can also help a site’s search

engine ranking

BLOGS

Interactive, Personalized Content

Interactive media project can get the user to interact with the content beyond clicking and reading. The Prudential Verani site has a number of examples of interactive content. Calculators allow the user to compute how much house they can afford, renting versus buying options, closing costs, and mortgages. E-mail updates allow the user to get e-mail notification of houses that meet their criteria as soon as they come on the market.