Service MarketingStudy Center

Presented By-Rajat Prabhakar-65Vidya Bhushan-92

Anil Kumar-103Anil Kumar Yadav-114

Study Center Industry

• Study Center is a institute that provide specialised knowledge pertaining to a specific field.

• There is a tremendous growth in the study center across india

Characteristics of industry

• Provides Specialised knowledge• Career Guidance• Extra education• Prepare for Entrance Exams of Different Fields

About Aakash

• Aakash is a institute that prepare students for entrance exams to be Doctors and engineers

• Started by MR J C Chaudhary In 1988 as a institute for medical students only

• Aakash-IIT/JEE Started in year 2007• It is a Market leader in Medical Entrance

Examination

Vision

• Become a pre-eminent educational group that works towards the overall enhancement of the society by enabling the brightest minds of the country to achieve what they aspire for and what they ought to have. Becoming successful is a skill but one cannot perfect it without practice. We at Aakash, help students explore their full potential, boost their self-confidence and help them realize their dreams by the advanced system of teaching process.

Mission • 1-Incorporate the years of experience in formulating a comprehensive

learning environment that solidifies the strengths of students and makes them ready for the tough challenge of competitive examinations

• 2.Discover and rejuvenate the unique qualities of each student, motivating them to respect their own special abilities and those of others.

• 3.Honor sensitivity, ethical behavior, trust & compassion and nurture these qualities in the Aakash family.

• 4.Embrace diversity through instruction and example; foster understanding of the full spectrum of human social and cultural differences.

• 5.Commit to the principle of serving, teaching the grace of giving, the warmth of community, and the dignity of a cooperative spirit.

Strengths

• Oldest And most Promising Institute,25 years Old

• 25000 selections in medical exams.• Top Ranker In Medical And Engineering Exams• Top Qualified Faculty Base• Market Leader In Medical Entrance

Examination

Weaknesses

• Engineering Unit Aakash-IIT/JEE face Huge Competition from Institutes like Fitjee, Narayna , Chitanya, vidya mandir etc.

• Brand Image Suffer in Engineering Unit as it is considered to be a Medical Institute only

• Top rankers are in Past years are not from Aakash

Opportunities

• Indian education sector is growing very rapidly• Career such as doctors and engineers are hot

trends• Other institutes does not have such

experience as Aakash

Threats

• Stiff Competition in this sector with Presence of too many institute

• Only Few Candidates make to Top Level Institute so Success rate is Decreasing

• Other Institutes like FITJEE & Narayna are being more preferred in previous years

7 p’s of service marketing

Products

• Course In Medical- Prepare Students for CBSE-NEET, AIIMS, BHU, AMU, AFMC, CMC, Manipal and MGIMS

• Courses In Engineering- Prepare Students for IIT-JEE, AIEEE, VITEEE and BITSAT

• Foundation Courses-Prepares Students For Olympiads (NSO, IMO), National Talent Search Examinations (NTSE) and KVPY

Products

• Class wise Starting From- 9th to 12th • Regular Classroom Study-1 Year,2Year,Short

term, Repetor• Distance Learning Program• Aakash I-Tutor• Aakash TV Tutoring-Airtel Digital TV

Prices

• Aakash Being a Premier Institute Charges high fees.

• Fees For Regular Classes Jee- Rs-271911• Fees For Regular Classes Medical-Rs271911• Scholarships are Provided on the basis of 10th

Board Marks or Through Aakash Entrance Exam

Places

• It has more than 70 Study Centers Across India • It has a students base of more than 60,000

Promotion

People

• Aakash Hires Full time faculty with experience and take care of them in best possible way

• Aakash Faculty usually gets a salary around 75000 to 1.5 lac per month

• Faculty is best of industry

Process

• The Process of admission in Aakash Institute is by 2 ways

• On the Basis of Marks of 10th standard• Or on the basis of Admission Cum Scholership

test

Physical evidence

• Aakash have either its own or rented Facility• The Facility Have all the facility of AC, hostels

for students, Cab Facility for pick up and drop.• It has state of the art modern Infrastructure• It provide complete study material along with

tablets

Rater Model

Reliabilty

• One of the oldest institute more than 25 years old

• More than 25000 selection in medical colleges• Best of industry faculty• Consistent leader in medical and jee results

Assurance

• Previous Candidates being All India No 1 Rank Holder

• Highest Success Ratio in Industry• Very High Quality Study Material• Online Support and Dedicated TV channel

Airtel Dish

Tangibles

• High end Infrastructure• Top Facility like Lift, AC , Wifi Campus• Special Hostel Facility Avaliable• Cabs available for pick up and drop • Spacious study rooms with faculty student

ratio of 1/25

Empathy

• Individual Attention Provided to students• Clear and timely Communication of

information provided regarding exams• Special classes for Weak students• Doubt Sessions

Responsiveness

• Experienced Faculty which is always willing to help

• Prompt action for students doubt and classes or any other problem

• Flexibility as Provided by Distance learning program and via i-tutor

• Immediate Complaint handling

Gaps Model