studying in china and student recruitment trends of chinese higher education institutions
TRANSCRIPT
Studying in China and Student Recruitment Trends Of Chinese Higher Education Institutions
AT0086 Corporation Study abroad in China one-stop services
Juan Xiong AT0086, China
Oct 15, 2014 1
CONT
ENT 1 Overview of education abroad in China
2 Chinese university and its offerings
3 Recruitment barriers of Chinese universities
4 Traditional recruitment methods of Chinese universities
5 Student recruitment trends of Chinese universities
2
An Overview
3
2009 2010 2011 2012 2013Amount of overseas
students (unit:ten thousand ) 23,8 26,5 27,5 32,8 35,6
05
10152025303540
Overseas students in recent 5 years of China
DATA
RESE
ARCH
350,000+ overseas students from 200+ countries and regions
4
WHY
CHIN
A
3 2
5
WHY
CHIN
A
3 Superiorities
2
6
I. Relatively low cost compared to developed countries 3 S
UPER
IORI
TIES
0 5000 10000 15000 20000 25000 30000 35000
China
Japan
Singapore
United Kingdom
Canada
United Arab Emirates
United States
Australia
Study cost for foreign students (cost in USD)
China Japan Singapore United Kingdom Canada United Arab Emirates United States Australia7
II. Diversity of universities and programs, compared to other Asian countries
• 746 Chinese universities
• 13 subject fields, 6 types of study
3 SUP
ERIO
RITIE
S
8
III. More career opportunities
• Rapid economic growth and ascending comprehensive national power of China
• Foreign invested enterprises
3 SUP
ERIO
RITIE
S
9
2 Supports
3 Superiorities W
HY CH
INA
10
“Plan for Study in China”
• Largest study abroad destination in Asia
• In 2020
• 500k
1 SUP
PORT
11
SCHO
LARS
HIP
Overseas Scholarship Strategy
• U.S. 100,000 Strong Initiative • Erasmus Mundus Program • Brazil "Science without Borders" Initiative
Chinese Scholarship Strategy
• Chinese Government Scholarship • Provincial Government Scholarship • University Scholarship
I. Scholarship scheme
12
PART
-TIM
E JOB
II. Part-time job policy
13
Chinese university and its offerings
14
2009 2010 2011 2012 2013Universities accepted
overseas students 619 620 660 690 746
0
100
200
300
400
500
600
700
800CH
INES
E UNI
VERS
ITY
15
HOW
TO CH
OOSE
PART
ERNE
R UNI
VERS
ITY
16
17 HOW
TO CH
OOSE
PART
ERNE
R UNI
VERS
ITY
UNIV
ERSI
TY OF
FERI
NGS
1 2 3
Offerings of Chinese University
18
UNIV
ERSI
TY OF
FERI
NGS
Programs &
Courses 2 3
Offerings of Chinese University
19
PROG
RAMS
& CO
URSE
S 30,000+programs and courses from 100+ universities
Science & Engineering,
14710
Economics & Management,
5280
Literature & Art, 2760
Chinese Language,
2583
Western Medicine,
2315
Sociology, 2019
Education, 1415 Agriculture, 1247 TCM, 751
Law, 732
20
AVAI
LABL
E PRO
GRAM
S PLEASE NOTE
40% Courses
It depends
60% Courses
Available 21
1 2 3 4
Key Points Need to Know PR
OGRA
MS &
COUR
SES
22
Teaching Language
Key Points Need to Know
2 3 4
PROG
RAMS
& CO
URSE
S
23
PORP
ULAR
ENGL
ISH-
TAUG
HT PR
OGRA
MS
95% Chinese-
taught programs
5% English-taught
programs
Science & Engineering Mechanical Engineering Architecture Computer Science Communications Engineering
Economics & Management Management Economics
Western Medicine Clinical Medicine Pharmacy
Chinese Medicine Traditional Chinese Medicine
Law (International) Law
Sociology International Relations
Education Education
English-taught programs, applied programs are more popular 24
ENGL
ISH-
SPEA
KING
TEAC
HERS
Make clear about teaching language before sending students
Foreign teachers Chinese teachers ( with translator)
25
Tuition Fees
Key Points Need to Know
3 4
PROG
RAMS
& CO
URSE
S
Teaching Language
26
BY SU
BJEC
T FIEL
DS
By Subject Fields
Other programs Much lower than Medicine, Art programs(USD1100-2500)
Medicine, Art Programs U: USD3300-7000 P: USD3500-8000 D: USD5000-8000
27
BY LO
CATIO
N & TE
ACHI
NG LA
NGUA
GE
More Conclusions Teach in Chinese? English?
North China is higher English-taught > Chinese taught(USD500-1000)
28
Entry Require-
ment
Key Points Need to Know
4
PROG
RAMS
& CO
URSE
S
Tuition Fees
Teaching Language
29
ENTR
Y REQ
UIRE
MENT
Age HighestDegree
Language Ability
B:18-30 M:< 40 D:< 45
B:High school
M:Bachelor D:Master
B:HSK4 M:HSK5 D:HSK6 IELTS:5.5
Please Note
Universities with large scale of overseas students, Popular programs:
Optimize international students’ country of origin, requires higher academic score; or require interview
Beginners: Lower entry requirement
30
Application Documents
Key Points Need to Know
Entry Require-
ment Tuition
Fees Teaching Language
PROG
RAMS
& CO
URSE
S
31
APPL
ICAT
ION D
OCUM
ENTS
General
requirement
• Application form • Passport • Degree certificate • Transcripts • References • Study plan
To avoid visa fraud and disease infection
32
Student Service 3
UNIV
ERSI
TY OF
FERI
NGS
Programs &
Courses
Offerings of Chinese University
33
STUD
ENT S
ERVI
CE
Student Service
34
ACCO
MMOD
ATIO
N Student Accommodation
Room type Price Attention
35
Twin-bed Room
Student Accommodation
Room type Price Attention ACCO
MMOD
ATIO
N
36
Single room: USD200/month Double room: USD100/month Economically developed city: X3
Student Accommodation AC
COMM
ODAT
ION
Room type Price Attention
Twin-bed Room
37
Dormitories in Beijing Shanghai
Guangzhou regions are
always in great demand
Student Accommodation AC
COMM
ODAT
ION
Single room: USD200/month Double room: USD100/month Economically developed city: X3
Twin-bed Room
Room type Price Attention
38
AIRP
ORT P
ICK-
UP
Pick-up Service
University pick-up
Outsourcing Information guide
39
Scholarships
Student Service
UNIV
ERSI
TY OF
FERI
NGS
Programs &
Courses
Offerings of Chinese University
40
SCHO
LARS
HIPS
AND F
UNDI
NG
Chinese Government Scholarship Allocation
Graduates Chinese-taught Programs
41
University Scholarship Allocation
New Programs For Specific Country
SCHO
LARS
HIPS
AND F
UNDI
NG
42
Recruitment barriers
43
3 Barriers
1 Human Resource Limits
3 REC
RUIT
MENT
BARR
IERS
44
HUMA
N RES
OURC
E LIM
ITS
Staff Shortage Not Professional
45
Outsourcing Consulting services
Application guide
Documents collection
Admission feedback
Help on arrival
RESO
LUTI
ONS
46
Training & Sharing RE
SOLU
TION
S
47
3 Barriers
1 Human Resource Limits 2 Imperfection of Recruitment System
3 REC
RUIT
MENT
BARR
IERS
48
IMPE
RFEC
TION
OF SY
STEM
49
Inconvenient International Payment
Student in China Asian & African European & American
RESO
LUTI
ONS
50
IMPE
RFEC
TION
OF SY
STEM
51
Long Admission Process
Provincial JW202 verification system: http://hb202.at0086.com RE
SOLU
TION
S
52
Letter of Authorization
3 Barriers
1 Human Resource Limits 2 Imperfection of Recruitment System
3 Inadequate Student Source
3 REC
RUIT
MENT
BARR
IERS
53
INAD
EQUA
TE ST
UDEN
T SOU
RCE
Difficult to set up a new program
Lack of enrollment
High input
54
Single country of origin(eg. MBBS Program)
UP 90% < 10%
INAD
EQUA
TE ST
UDEN
T SOU
RCE
55
RESO
LUTI
ONS Scholarships
For freshman
For specific country/region
56
JOIN
T PRO
MOTI
ON
Joint promotion and recruitment
57
Traditional recruitment methods
58
3 Traditional recruitment channels
International Education Fair Joint Education Education Agency
Trad
ition
al re
crui
tmen
t met
hods
59
INTE
RNAT
IONA
L EDU
CATIO
N FAI
R
• High input, low gain • Different agents
Worries Prefers
• Limited coverage • Different regions
60
JOIN
T EDU
CATI
ON
• Long approval process • Universities with high reputation
• Uncertainty of degree authentication • Reliable programs
Worries Prefers
61
EDUC
ATIO
N AGE
NCY
• Authenticity • Large & Credible
• Scattered students • Experienced
• Single country of origin
Worries Prefers
• Diverse
62
Student recruitment trends
63
RECR
UITM
ENT T
REND
S Internet recruitment with professional service
64
DIGI
TAL E
RA &
NEW
MED
IA
Social Media Marketing: Once an Option, Now a Must
Preferred communications channel by students
Low cost
65
INDE
PEND
ENT B
RAND
Build up independent recruitment brand
Global competition
Differentiation
66
ONLIN
E REC
RUITM
ENT P
LATF
ORM
Build English online platform for student recruitment
Promote to attract more potential students
Make it more convenient for students submitting applications
Wuhan University Hunan University
Shanghai University
Shanghai University of T.C.M
China Pharmaceutical University Jiangsu University Ningbo University
67
PROF
ESSI
ONAL
SERV
ICE
Service Personnel
Application guide
More engagement with students
68
Provincial joint promotion and recruitment
Among factors of choosing a Chinese university, Province & City accounts for
14%
RECR
UITM
ENT T
REND
S
69
Regional promotion & application platform
Display provincial feature and superiority
Joint promotion for brand courses
Provincial scholarship application and verification
Hubei Provincial Department of Education
Shaanxi Provincial Department of Education Anhui Provincial Department of Education
RECR
UITM
ENT T
REND
S
70
Public-private cooperation RE
CRUI
TMEN
T TRE
NDS
Government
Universities
Social organization
71
RESE
ARCH
SUPP
ORT Reference data for government research
72
UNIFY
INDU
STRY
STAN
DARD
Design unified application form
Standardization
Easy access to data collection and analysis
73
Construction standard of online recruitment platform UN
IFY IN
DUST
RY ST
ANDA
RD
74
Build regional promotion website worldwide TE
CHNI
CAL S
UPPO
RT
75
IN CO
NCLU
SION
1 Economic power determines the impact of the nation
2 Focus on student service and brand courses when seeking for cooperation
3 Better understand of the university, better cooperation
4 High quality of students & agents are on demand of high-quality universities
5 Diverse recruitment channels and promoting mode is on demand
76
Juan Xiong AT0086 CORPORATION Email: [email protected] Website: www.at0086.com
THANKS FOR YOUR TIME!
77